Otter vs Smaregi

Otter started as a tablet that gathers orders from delivery apps and is now sold as a restaurant point of sale system. Smaregi (スマレジ) is a cloud POS register that runs on iPad and iPhone and is used by restaurants, retailers, clinics and salons, mainly in Japan. Both are listed under Restaurant POS. The main differences are in price, audience and platforms.

Key differences

  • price

    On price, Otter at USD 79 per location per month; Smaregi at JPY 5,500 per store per month (tax included). These figures are not directly comparable because the currency or billing basis is not the same.

  • audience

    Audience differs between the profiles. Listed by one product alone: Otter: Quick service and fast casual restaurants taking online orders; Smaregi: Restaurants and cafes in Japan.

  • platforms

    Platform support differs. Otter: Web, iOS, Android; Smaregi: Web, iOS.

  • countries covered

    Otter names 4 countries and Smaregi names 1 country. No country appears in every list.

  • integrations

    The integration lists differ. Otter names 34 integrations and Smaregi names 24 integrations. 2 partners appear in every list.

  • company background

    Headquarters: Otter, Los Angeles, United States; Smaregi, Osaka, Japan.

Side by side

Otter vs Smaregi: side-by-side comparison from published vendor information
FieldOtterSmaregi
What it isOtter started as a tablet that gathers orders from delivery apps and is now sold as a restaurant point of sale system.Smaregi (スマレジ) is a cloud POS register that runs on iPad and iPhone and is used by restaurants, retailers, clinics and salons, mainly in Japan.
Best forQuick service and fast casual restaurants taking online orders; Restaurants on several delivery apps; Food stands, small cafes and food trucks; Multi-store and high-volume restaurantsRestaurants and cafes in Japan; Single-store shops starting on a free plan; Multi-store chains
Pricing modelSubscription per locationSubscription per store
Starting priceUSD 79 per location per monthJPY 5,500 per store per month (tax included)
Free planNot publishedYes
Free trialNot publishedYes
ContractMonthly plans renew monthly; hardware leases need 24 monthsNot published
PlatformsWeb, iOS, AndroidWeb, iOS
CountriesAustralia, Canada, United Kingdom, United StatesJapan
LanguagesNot publishedJapanese
Number of integrations3424
CertificationsCCPA, GDPRNot published
Security practicesNot publishedServer monthly uptime of 99.95% guaranteed under an SLA (no certification named)
FoundedNot published2005
HeadquartersLos Angeles, United StatesOsaka, Japan
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

Named by both

  • Square
  • Uber Eats

Named only by Otter

  • 7shifts
  • ChowNow
  • Clover
  • Deputy
  • DoorDash
  • DoorDash Drive
  • Epos Now
  • ezCater
  • Flipdish
  • GoTab
  • Grubhub
  • Homebase
and 20 more
  • Hungry Panda
  • Lavu
  • Lightspeed
  • Loyverse
  • MarketMan
  • Micros
  • Order with Google
  • Brink
  • POSitouch
  • Postmates
  • Restaurant365
  • Revel
  • Seamless
  • Shift4
  • Shipday
  • Skip the Dishes
  • Slice
  • Squirrel Systems
  • Stripe
  • Toast

Named only by Smaregi

  • EATGRAM
  • EC-CUBE
  • FoodingJournal
  • FOODIT21
  • freee会計
  • JMSおまかせサービス おてがるPay
  • QR Order
  • StarPay
  • STORES決済
  • TableCheck
  • TKC
  • Yappli Mobile Order
and 10 more
  • どこでも注文くん
  • ぴかいちナビ
  • れすだく
  • トレタ
  • ネクストエンジン
  • マネーフォワード クラウド
  • 勘定奉行クラウド
  • 弥生シリーズ
  • 楽天ペイ
  • 食べログオーダー

Which to choose

Otter

Choose Otter if you fit its listed audience: Quick service and fast casual restaurants taking online orders; Restaurants on several delivery apps; Food stands, small cafes and food trucks.

Smaregi

Choose Smaregi if your business matches one of the audiences it is listed for: Restaurants and cafes in Japan; Single-store shops starting on a free plan; Multi-store chains.

What we could not confirm

Otter

  • Base prices of the Lite and Standard order-aggregation plans (the details page lists features but not the plan prices)
  • Enterprise or multi-location pricing (the site offers a quote)
  • Founding year, founders, funding and parent company: the site has no About page and states none of these
  • Employee count
  • Full list of countries and which integrations work in which country; the vendor's own customer claims differ (100,000+ restaurants on the homepage, 275k+ customers and 40+ countries on the why-otter page)
  • Interface languages of the product (the marketing site has Spanish, French and Portuguese versions)
  • Security certifications such as SOC 2 or PCI level
  • Free trial or free plan
  • Whether Otter is owned by or affiliated with another company: the legal terms mention affiliates but name none

Smaregi

  • Contract minimum term and renewal
  • Android support
  • Interface languages other than Japanese
  • Security certifications
  • Whether the service is sold outside Japan
  • Total employees

Go further

Otter profileSmaregi profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Otter, reviewed 29 September 2026

  1. Homepage: positioning, pricing bundles, comparison, claimshttps://www.tryotter.com
  2. POS bundle prices, processing fees, hardware termshttps://www.tryotter.com/pricing
  3. Order aggregation plan details, add-on prices, hardware priceshttps://www.tryotter.com/pricing-details-aggregate
  4. Integration partner listhttps://www.tryotter.com/integrations
  5. POS product pagehttps://www.tryotter.com/products/otterpos
  6. Order Managerhttps://www.tryotter.com/products/order-management
  7. Kitchen displayhttps://www.tryotter.com/products/kds
  8. Kioskhttps://www.tryotter.com/products/kiosk
  9. Online orderinghttps://www.tryotter.com/products/online-ordering
  10. Cateringhttps://www.tryotter.com/products/catering
  11. Menu managementhttps://www.tryotter.com/products/menu-management
  12. Loyaltyhttps://www.tryotter.com/products/loyalty
  13. Marketing automationhttps://www.tryotter.com/products/marketing
  14. Ratings and reviewshttps://www.tryotter.com/products/ratings-and-reviews
  15. Financialshttps://www.tryotter.com/products/financials
  16. Analyticshttps://www.tryotter.com/products/analytics
  17. Live alertshttps://www.tryotter.com/products/live-alerts
  18. Website builderhttps://www.tryotter.com/products/website-builder
  19. Virtual brandshttps://www.tryotter.com/products/virtual-brands
  20. Inventory Savings cash backhttps://www.tryotter.com/products/inventory-savings
  21. Otter Go apphttps://www.tryotter.com/products/app
  22. Company claims, customer nameshttps://www.tryotter.com/why-otter
  23. FAQ topicshttps://www.tryotter.com/faq
  24. Legal terms by regionhttps://www.tryotter.com/legal
  25. Legal entity, billing and cancellation termshttps://www.tryotter.com/legal/tech-services
  26. Legal entity and Los Angeles addresshttps://www.tryotter.com/legal/privacy-policy
  27. Page discovery; UK and Australian site versionshttps://www.tryotter.com/sitemap.xml