Produce Magic Software vs VistaTrac

Produce Magic is customisable accounting, inventory and traceability software for fresh produce and perishables companies, made by a San Diego software house. VistaTrac is plant-floor software for food processors: staff scan, weigh and label product, and the data flows to the company's ERP or accounting system in real time. Both are listed under Produce, Meat, Seafood & Dairy Processing Software. The main differences are in price, audience and platforms.

Key differences

  • price

    On price, VistaTrac lists $295 (currency not stated) per month. Produce Magic Software does not publish a starting price.

  • audience

    Not every audience is shared. Entries that only one product lists: Produce Magic Software: Produce distributors and wholesalers; VistaTrac: Meat processors and slaughter or custom-processing plants.

  • platforms

    They do not run on the same platforms. Produce Magic Software: iOS, Android, macOS; VistaTrac: Web, Windows.

  • countries covered

    On geography, Produce Magic Software names 1 country and VistaTrac names 4 countries. 1 country appears in every list.

  • integrations

    On integrations, Produce Magic Software names 2 integrations and VistaTrac names 5 integrations. No partner appears in every list.

  • company background

    Produce Magic Software was founded in 1986 and VistaTrac in 1991. Headquarters: Produce Magic Software, San Diego, United States; VistaTrac, Ashtabula, United States.

Side by side

Produce Magic Software vs VistaTrac: side-by-side comparison from published vendor information
FieldProduce Magic SoftwareVistaTrac
What it isProduce Magic is customisable accounting, inventory and traceability software for fresh produce and perishables companies, made by a San Diego software house.VistaTrac is plant-floor software for food processors: staff scan, weigh and label product, and the data flows to the company's ERP or accounting system in real time.
Best forProduce distributors and wholesalers; Growers and packers; Companies that face FSMA traceability and recall duties; Businesses that need custom changesMeat processors and slaughter or custom-processing plants; Seafood and shellfish processors; Food manufacturers on QuickBooks or an ERP
Pricing modelQuote onlySubscription (cloud tiers)
Starting priceNot published$295 (currency not stated) per month
Free planNot publishedNo
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsiOS, Android, macOSWeb, Windows
CountriesUnited StatesCanada, Central America, Europe, United States
LanguagesNot publishedNot published
Number of integrations25
CertificationsNot publishedNot published
Security practicesNot publishedNot published
Founded19861991
HeadquartersSan Diego, United StatesAshtabula, United States
OwnerNot publishedSchoneman, Inc.
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Produce Magic Software

  • iTrade
  • TruCommerce

Named only by VistaTrac

  • Dynamics
  • NetSuite
  • QuickBooks
  • Sage
  • Shopify

Which to choose

Produce Magic Software

Choose Produce Magic Software if you are in one of these groups: Produce distributors and wholesalers; Growers and packers; Companies that face FSMA traceability and recall duties.

VistaTrac

Choose VistaTrac if you are in one of these groups: Meat processors and slaughter or custom-processing plants; Seafood and shellfish processors; Food manufacturers on QuickBooks or an ERP.

What we could not confirm

Produce Magic Software

  • Any software price, licence model or contract term (none published)
  • Named integrations beyond iTrade and TruCommerce
  • Team size, funding and the location of the Arizona office
  • Security certifications and hosting details
  • Interface languages

VistaTrac

  • Enterprise (self-hosted) price
  • Currency code (dollar sign only)
  • Contract term and renewal
  • Security certifications and hosting details
  • Team size and funding
  • Interface languages
  • Produce and dairy modules

Go further

Produce Magic Software profileVistaTrac profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Produce Magic Software, reviewed 29 September 2026

  1. Homepage: positioning, office, support hourshttps://producemagic.com/
  2. History, founder, incorporationhttps://producemagic.com/about-us
  3. EDI, bar-coding, deploymenthttps://producemagic.com/advanced-tools
  4. Inventory and P&Lhttps://producemagic.com/distributors-wholesale
  5. Inspections and recallshttps://producemagic.com/inspections-recalls
  6. Farm and grower featureshttps://producemagic.com/farms-growers
  7. Packer and repacker featureshttps://producemagic.com/packers-repackers
  8. Truck brokeragehttps://producemagic.com/truck-brokerage
  9. Warehouse managementhttps://producemagic.com/warehouse-mgmt-twm
  10. Customer nameshttps://producemagic.com/testimonials