Produce Magic Software

Produce Magic is customisable accounting, inventory and traceability software for fresh produce and perishables companies, made by a San Diego software house. It covers lot tracking, one-button forward and backward recalls, profit and loss by lot, EDI, grower settlements, repacking and warehouse management. It is sold to distributors, wholesalers, growers, packers, brokers, importers, fresh-cut processors and truck brokers.

Last reviewed

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Produce Magic Software's website on 30 September 2026
Best for
Produce distributors and wholesalers, Growers and packers
Pricing
Quote only
Runs on
iOS, Android, macOS

Who it is for

  • Produce distributors and wholesalers

    Every inventory lot is tracked and linked to sales, with costs allocated to lots so true profit and loss can be worked out.

  • Growers and packers

    Grower accounting, consignment settlements, pack-out reports and bill-of-materials costing for packaging.

  • Companies that face FSMA traceability and recall duties

    Produces complete forward and backward recall reports, including blends, in seconds according to the vendor.

  • Businesses that need custom changes

    The vendor says its software is highly flexible and that it makes rapid customisations to customer requests.

What it does

  • Produce traceability

    Lot-level traceability across receiving, repacking, processing and shipping, aimed at the Produce Traceability Initiative (PTI).

  • One-button recalls

    Prints a forward and backward recall with receiving company contact information, including all generations of a lot and blends.

  • Inspections

    In-house inspection templates with photos and documents attached, and costs recorded so problems can be passed back to the vendor.

  • Real-time inventory control

    Tracks inventory lots linked to each sale, with reports of what was received, shipped, repacked, processed or lost.

  • Profit and loss by lot

    Allocates all costs to lots, orders and line items, with profitability reports by commodity, supplier, customer, buyer, date range and salesperson.

  • Repacking and processing

    Each repack stays linked to its original lot and costs, including time, labour and bills of material, with work-in-progress for food processing.

  • Electronic data interchange (EDI)

    EDI to trading partner specifications, included in the price, with a flat rate per trading partner interface.

  • Produce bar-coding

    Supports PLU codes for bulk produce and UPC codes for packaged produce, including country-of-origin labelling data.

  • Grower accounting and settlements

    Automates grower settlements, consignments and liquidations under different contract terms.

  • Farm cost tracking

    Tracks costs for a crop, field, section or row, and records actions such as irrigation and fertilising.

  • Packaging bill of materials

    Tracks packaging inventory and average cost, reducing it as product is sold and adding its cost to the finished product.

  • Truck brokerage and memos

    Freight vendor files with equipment types, insurance renewal flags, shipping zones and freight rates by destination.

  • Warehouse management (TWM)

    A scalable warehouse management system covering pallet movement tracking, cross-docking and slotting.

  • Multi-site operation

    Multiple sites, locations and subsidiaries together for authorised users, with departments or warehouses under each site.

  • Online sales order apps

    Apps for customers to place sales orders, on iOS, Android, Mac, laptop and PC.

Pricing

Pricing model
Quote only

No software price is published. The site offers a free live online demo by phone. It says EDI is included in the price and that it charges a low flat rate per trading partner to build each EDI interface, without giving amounts.

How it compares

Compared with the 23 products in Produce, Meat, Seafood & Dairy Processing Software that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 2 integrations. The median in this category is 3.
  • One of 3 products in this category with an iOS app. One of 4 products in this category with an Android app. 19 products in this category state their platforms.

Works with

Other
iTradeTruCommerce

The vendor writes its own EDI translation to each trading partner's file format or value-added network. It names Walmart's new tag standard as a customer requirement it supports but lists no other partner systems by name.

Where and how it runs

Customers in
United States
Platforms
iOS, Android, macOS
Apps
Online Sales Order apps: Lets customers place sales orders online
Hardware
None stated. The software can be installed locally, run on virtual desktops, or run in the cloud on AWS.

The vendor states no country list. United States is inferred from its San Diego office, US regulatory references (FSMA, PTI) and California customers in its testimonials.

The company

Company
Advanced Technology Marketing, Inc.
Founded
1986
Headquarters
San Diego, United States
Other offices
Arizona
Founders
Dr. Ronald D. Jones
Customers named by the vendor
Dimetri Gardikas Produce Co., Inc., VEG-LAND (JBJ Distributing Inc.)

Security and support

Support
Support and training staff are described as produce-experienced consultants, with a walk-in support office in San Diego on weekdays and emergency attention for customers 365 days, 24/7.

Listing details

Vendor
Produce Magic
Built for
Food manufacturing, Wholesale
Focus
Food-specific
Status
Active
Website
producemagic.com

Alternatives to Produce Magic Software

See all 30 in Produce, Meat, Seafood & Dairy Processing Software

  • DuoCron Dairy ERP

    DuoCron Dairy ERP is an industry configuration of ERPNext, sold and implemented by the ERP consultancy DuoCron.

    Runs on Web, against iOS, Android and macOS for Produce Magic Software.

  • Emydex

    Emydex makes factory-floor software for meat, poultry, fish and other food processors, covering kill line, boning and packing, recipes, warehouse stock, quality checks and traceability.

    Runs on Web and Android, against iOS, Android and macOS for Produce Magic Software.

  • VistaTrac

    VistaTrac is plant-floor software for food processors: staff scan, weigh and label product, and the data flows to the company's ERP or accounting system in real time.

    Runs on Web and Windows, against iOS, Android and macOS for Produce Magic Software.

  • Maritech Seafood Processing

    Maritech Processing is an add-on module in the Maritech Cloud seafood ERP.

    Runs on Web, against iOS, Android and macOS for Produce Magic Software.

Compare Produce Magic Software

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Any software price, licence model or contract term (none published)
  • Named integrations beyond iTrade and TruCommerce
  • Team size, funding and the location of the Arizona office
  • Security certifications and hosting details
  • Interface languages

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Homepage: positioning, office, support hourshttps://producemagic.com/
  2. History, founder, incorporationhttps://producemagic.com/about-us
  3. EDI, bar-coding, deploymenthttps://producemagic.com/advanced-tools
  4. Inventory and P&Lhttps://producemagic.com/distributors-wholesale
  5. Inspections and recallshttps://producemagic.com/inspections-recalls
  6. Farm and grower featureshttps://producemagic.com/farms-growers
  7. Packer and repacker featureshttps://producemagic.com/packers-repackers
  8. Truck brokeragehttps://producemagic.com/truck-brokerage
  9. Warehouse managementhttps://producemagic.com/warehouse-mgmt-twm
  10. Customer nameshttps://producemagic.com/testimonials