Trail vs Wooqer

Trail is a browser-based work management app that replaces paper checklists in restaurants, pubs, cafes and other hospitality sites. Wooqer is a mobile app and web platform for running audits, checklists, tasks, training and staff announcements across many locations. Both are listed under Task Management & Digital Checklists. They differ in price, audience and platforms.

Key differences

  • price

    The only starting price published is Trail's: GBP 32 per site per month, paid yearly. Wooqer does not publish a starting price.

  • audience

    Not every audience is shared. Entries that only one product lists: Trail: Independents with one or two sites; Wooqer: Restaurant and QSR chains standardising food safety checks.

  • platforms

    Listed platforms: Trail: Web; Wooqer: iOS, Android.

  • security and compliance

    Listed security and compliance items: Trail: GDPR; Wooqer: GDPR, ISO 27001, SOC 2 Type 2.

  • company background

    By headquarters, Trail (London, United Kingdom) and Wooqer (San Jose, United States).

Side by side

Trail vs Wooqer: side-by-side comparison from published vendor information
FieldTrailWooqer
What it isTrail is a browser-based work management app that replaces paper checklists in restaurants, pubs, cafes and other hospitality sites.Wooqer is a mobile app and web platform for running audits, checklists, tasks, training and staff announcements across many locations.
Best forIndependents with one or two sites; Multi-site groups and franchises; Operators preparing for food hygiene inspectionsRestaurant and QSR chains standardising food safety checks; Large multi-location operators; US retail and restaurant chains
Pricing modelSubscription per locationQuote only
Starting priceGBP 32 per site per month, paid yearlyNot published
Free planNot publishedNot published
Free trialYesNot published
Contract12 monthsNot published
PlatformsWebiOS, Android
CountriesNot publishedNot published
LanguagesNot publishedEnglish, Spanish
Number of integrations7Not published
CertificationsGDPRGDPR, ISO 27001, SOC 2 Type 2
Security practicesPrimary Authority partnership; record keeping approved by environmental health officers (vendor claim)Not published
Founded2014Not published
HeadquartersLondon, United KingdomSan Jose, United States
OwnerThe Access GroupNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Trail

  • Access Hospitality
  • Access Maintain
  • Feed It Back
  • Google Drive
  • labl.it
  • Tenzo
  • Zero Carbon Form

Named only by Wooqer

Wooqer does not name any integrations in the material we reviewed.

Which to choose

Trail

Choose Trail if you fit its listed audience: Independents with one or two sites; Multi-site groups and franchises; Operators preparing for food hygiene inspections.

Wooqer

Choose Wooqer if your business matches one of the audiences it is listed for: Restaurant and QSR chains standardising food safety checks; Large multi-location operators; US retail and restaurant chains.

What we could not confirm

Trail

  • Native iOS or Android apps (the vendor describes a browser app only)
  • Point of sale integrations by name
  • Team size and legal entity
  • Security certifications such as SOC 2 or ISO 27001
  • Interface languages
  • Funding amounts and dates (the about page says it has raised over £2 million but gives no rounds)
  • Exact date of joining the Access Group

Wooqer

  • Any price or plan tier
  • Free trial terms
  • Contract terms
  • Named integrations with POS, HR or other systems
  • List of countries served
  • Founding year, founders, employee count and funding
  • Support hours and channels

Go further

Trail profileWooqer profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Wooqer, reviewed 29 September 2026

  1. Home page, features, FAQ, pricing statementhttps://wooqer.com/
  2. Restaurant use case and appshttps://wooqer.com/solutions/restaurants/
  3. Company, headquarters, scalehttps://wooqer.com/about/
  4. Certificationshttps://wooqer.com/security/
  5. Customer storieshttps://wooqer.com/customers/
  6. Analytics featureshttps://wooqer.com/analytics/
  7. SensEye AIhttps://wooqer.com/platform/ai-senseye/
  8. WorkApp marketplacehttps://wooqer.com/marketplace/
  9. Pricing basis statementhttps://wooqer.com/compare/
  10. US positioning and languageshttps://wooqer.com/us/
  11. Partner programmehttps://wooqer.com/partners/