LimeTray

LimeTray is a suite of restaurant software that covers commission-free online ordering on the restaurant's own website and branded mobile apps, a cloud POS, order management for third-party delivery apps, table reservations, CRM, loyalty and analytics. The vendor says the products share one platform. It is aimed at independent restaurants and chains, with offices in India, Dubai and the United States.

Last reviewed

Visit website
Home page of LimeTray's website
LimeTray's website on 30 September 2026
Best for
Restaurants that want their own ordering channel, Restaurants selling on Indian and other aggregators
Pricing
Quote only
Runs on
Web, Windows, macOS, iOS, Android

Who it is for

  • Restaurants that want their own ordering channel

    A branded ordering website and app so customers order direct instead of through delivery aggregators, with no commission per order.

  • Restaurants selling on Indian and other aggregators

    Its Merge product routes orders from Swiggy, Zomato and Uber Eats into the POS, and other apps can be added case by case.

  • Chains and franchises

    The POS controls user access per franchise and compares performance across outlets, with a central analytics dashboard.

What it does

  • Online food ordering system

    A branded order-online page on the restaurant's own website with pre-orders, scheduled menus, dynamic minimum order values and real-time order status.

  • Branded mobile apps

    The restaurant's own iOS and Android app for ordering, with app-only offers, order tracking, in-app feedback and table or event booking.

  • Cloud POS

    Order entry, kitchen order tickets, receipts and customer records on a Windows or Mac machine, with an offline mode.

  • POS inventory and cash management

    Tracks stock consumption, stores recipes and records daily expenses and cash credits.

  • Order management (Merge)

    Pulls orders from delivery aggregators and the website into one screen or the POS and updates the menu centrally.

  • Table reservation system

    Branded reservation pages on the restaurant's website for 24x7 table booking.

  • CRM and campaigns (Reach)

    Sends email, SMS, in-app and push campaigns to segments such as new, active, inactive and dormant customers, with automation.

  • Loyalty program

    Points-based loyalty with tiers, usable across online, offline and third-party customers.

  • Feedback system

    A chat-based tool for collecting guest feedback after an order.

  • Restaurant website builder

    Builds the restaurant's website, sold alongside the ordering pages.

  • IVR service

    Manages order-taking and table-booking calls through one platform.

  • Analytics and automated reports

    Dashboards for orders, inventory levels, best-selling dishes and staff clock-ins, an iOS and Android analytics app, and reports sent by email.

Pricing

Pricing model
Quote only

LimeTray publishes no prices. The site offers a free demo request only, and no /pricing page is available.

How it compares

Compared with the 111 products in Online Ordering System that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 4 integrations. The median in this category is 6.
  • One of 56 products in this category with an iOS app. One of 56 products in this category with an Android app. 110 products in this category state their platforms.

Works with

Delivery
SwiggyZomatoUber Eatsfoodpanda

Merge connects Swiggy, Zomato and Uber Eats, and other platforms case by case. The integrations page also mentions POS integrations through an API but the named POS systems are shown only as logos.

Where and how it runs

Customers in
India, United Arab Emirates, United States, Maldives
Platforms
Web, Windows, macOS, iOS, Android
Apps
LimeTray analytics app: Sales and performance figures on a phone
Hardware
The POS runs on a Windows or Mac computer and works on touch-screen tablets. The site names no proprietary hardware.

LimeTray lists no countries of sale. The list comes from its offices (India, Dubai, Michigan) and a customer study covering brands from India, Dubai and the Maldives. An older About page also claims 11 countries.

The company

Company
Alchemy Web Private Limited
Registration
Incorporated in India under the Companies Act, 1956
Headquarters
India
Other offices
Mumbai, Bangalore, Pune, Dubai, Novi, Michigan
Team size
267 (per the About page, undated)
Customers named by the vendor
Burger Singh, Mad Over Donuts, Anand Sweets, Smally's, Dana Choga, Rolls Mania, Berco's, Global Punjab, The Bohri Kitchen, Bikkgane Biryani

Security and support

Support
The vendor says support is available by phone and live chat seven days a week and that each customer gets a dedicated account manager.

Listing details

Built for
Bars, Cafés, Restaurants
Focus
Food-specific
Status
Active
Website
limetray.com
Also listed in
Branded Restaurant App BuilderGuest CRM & Customer Data PlatformRestaurant Marketing Automation (email, SMS, push)Restaurant POS

Alternatives to LimeTray

See all 185 in Online Ordering System

  • DineOpen

    DineOpen is a cloud restaurant management system with a point of sale, QR menu and online ordering, kitchen display, inventory, loyalty and a voice-ordering assistant.

    Names 7 integrations, against 4 for LimeTray.

  • DotPe

    DotPe is an Indian commerce platform whose food and beverage offering covers point of sale, online web-store ordering, QR ordering, inventory, reservations, CRM and integrations with Swiggy, Zomato and Amazon Foods.

    Runs on Web, against Web, iOS, Android, Windows and macOS for LimeTray.

  • Owner.com

    Owner.com is an all-in-one platform for independent restaurants that combines a search-optimised website, direct online ordering, a branded mobile app, loyalty, email and text marketing, delivery and a point of sale.

    Runs on Web and iOS, against Web, iOS, Android, Windows and macOS for LimeTray.

  • Mobi2Go

    Mobi2Go is now marketed as MOBI, a restaurant online ordering platform that also covers in-venue ordering, kiosks, loyalty, marketing and analytics.

    Runs on Web, iOS and Android, against Web, iOS, Android, Windows and macOS for LimeTray.

Compare LimeTray

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Any price, plan or contract term
  • Free trial (only a free demo is offered)
  • Which POS systems the API integrates with (the vendor shows logos without names)
  • Founding year, headquarters city and funding amounts (the About page names Matrix Partners as a backer but gives no round)
  • Current customer count: the homepage claims 4500+ restaurants while the About page shows an older 3612+
  • Security certifications
  • Interface languages and full list of countries
  • Whether the site content is current: several pages reference 2019

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Homepage: product suite, support, customer claimhttps://www.limetray.com
  2. Product listhttps://limetray.com/products
  3. Online ordering featureshttps://limetray.com/online-food-ordering-system
  4. POS features and requirementshttps://limetray.com/restaurant-pos
  5. Aggregator integrations (Merge)https://limetray.com/restaurant-integrations
  6. Branded apphttps://limetray.com/restaurant-mobile-ordering-app
  7. CRM featureshttps://limetray.com/restaurant-crm-solution
  8. Loyaltyhttps://limetray.com/customer-loyalty-program-for-restaurants
  9. Analyticshttps://limetray.com/restaurant-analytics-solution
  10. Company statistics and investorshttps://limetray.com/about-us
  11. Officeshttps://limetray.com/contact-us
  12. Customer nameshttps://limetray.com/clients
  13. Legal entityhttps://limetray.com/terms