Popmenu
Popmenu is a restaurant marketing platform built around an SEO-oriented website and interactive menu, where every dish gets its own page with photos and reviews. Plans add email and SMS marketing, AI-written campaigns, waitlist and reservations, reputation management and loyalty. Direct online ordering and AI phone answering are add-ons. It is sold to independent restaurants and multi-location groups, mainly in the US.
Last reviewed

- Best for
- Independent restaurants that want marketing handled for them, Multi-location groups and franchisees
- Pricing
- From USD 159 per month, prepaid annually
- Runs on
- Web, iOS, Android
Who it is for
Independent restaurants that want marketing handled for them
The single-location page pitches automated email, SMS and social campaigns drafted by AI, so owners spend less time on marketing.
Multi-location groups and franchisees
Custom plans and tiered per-location savings, with case studies from multi-unit operators such as Max's North America and L&L Hawaiian BBQ franchisees.
Restaurants that want commission-free online ordering
Ordering lives on the restaurant's own site; Popmenu charges a flat $1.00 per online order instead of a percentage.
Restaurants that miss phone calls during service
AI phone answering picks up calls, answers common questions and texts reservation or ordering links; it is an add-on.
What it does
SEO-driven restaurant website
A managed website with an individual indexed page for each dish, structured data for AI answer engines, and a WCAG-conformant build.
Interactive menu
A live menu with dish photos, videos and guest reviews that staff can edit in real time and publish to Google.
Guest contact collection and email marketing
Collects guest contacts from the site and sends automated email campaigns; mass email campaigns start on the Essentials plan.
AI marketing
Drafts a monthly content calendar of emails, texts and social posts from the restaurant's dishes, reviews and events for the owner to approve.
SMS marketing
Text messages included in the plan: 500 on Essentials and 5,000 on Premier.
Audience segmentation
Targets messages and offers to guest segments; listed on Premier and with AI marketing on Essentials.
Digital waitlist and reservations
Waitlisting with guest self sign-up and reservations with capacity management.
Reputation management
Manages listings, reviews and replies from one dashboard, syncing to 70+ platforms, with AI-drafted review replies.
Online ordering and catering (add-on)
Direct ordering, catering, pickup, curbside and in-house or DoorDash delivery, wired into the website and POS.
Order aggregation
Brings delivery-app orders and direct orders onto a single tablet.
Loyalty program
Points-based rewards, one point per dollar by default with editable reward tiers, redeemed at checkout and injected into supported POS systems.
AI phone answering (add-on)
Answers calls around the clock with a custom greeting and sends reservation or ordering links; call outcomes are shown in the Popmenu for Owners app.
Branded mobile app
A restaurant-branded ordering and rewards app published on the App Store and Google Play.
Guest feedback
Guest feedback collection, included on the Premier plan.
Performance and ROI reporting
Reports tying marketing and ordering activity to revenue.
Pricing
- Starting price
- From USD 159 per month, prepaid annually
- Pricing model
- Subscription per location
- Minimum contract
- Annual plans lock in a 10% discount for 12 months; monthly plans are also offered
- Renewal
- The FAQ says plans can be upgraded or downgraded at any time with no penalties
- Free plan
- No
US pricing: Starter $159 per month with annual prepayment or $179 monthly; Essentials $269 annual or $299 monthly; Premier $449 annual or $499 monthly. A 'Build your own' plan for one or many locations is quoted. The UK page shows £149, £220 and £380 per month for the same three plans, prepaid annually. Online ordering, catering and AI phone answering are add-ons. Online orders cost a flat $1.00 each, not a percentage. Multi-location restaurants get tiered savings. The FAQ says a free consultation is offered and a free trial may be provided for certain offerings.
Works with
- Delivery
- DeliverectDoorDash Drive
- Loyalty
- Buyatab
- Payments
- StripePayPalAuthorize.net
The integrations page shows logo tiles grouped as online ordering and POS, social, delivery, embeds, payments, printer and menu printing. Names come from the tile labels. Buyatab is listed here as a gift-card partner, which the page does not say in words. The pricing page says the direct integrations cover POS, payments, reservations and gift cards.
Where and how it runs
- Available in
- United States, United Kingdom, Canada
- Platforms
- Web, iOS, Android
- Apps
- Popmenu admin app: Manage the account from a phone. Popmenu for Owners: Monitor AI phone answering calls and performance. Branded mobile app: Restaurant-branded ordering and rewards app for guests
- Hardware
- None required for the website and marketing products. Order aggregation runs on a tablet, and Star Micronics receipt printers appear among the listed integrations.
The site offers United States, United Kingdom and Canada versions with separate pricing pages. Popmenu does not publish a full country list.
The company
- Company
- Popmenu, Inc.
- Headquarters
- Atlanta, United States
- Founders
- Brendan Sweeney, Tony Roy, Mike Gullo, Justis Blasco
- Funding
- Series C, $65M, June 2021 (Tiger Global Management, Salesforce Ventures)
- Customers named by the vendor
- Max's North America, Henri's Bakery & Deli, La Parrilla, Steam Boys, Dos Salsas, Gioia Pizzeria, Kapow Noodle Bar, Alfred's, Fado Irish Pub, Breakfast Brothers, Ruby's Jamaican Kitchen, B&B Butchers & Restaurant, L&L Hawaiian BBQ, Emporium Thai, Avenue Steaks & Pizza
Security and support
- Security and compliance
- SOC 2 Type II, PCI DSS (card payments processed by PCI DSS compliant providers), CCPA / CPRA, WCAG 2.1 AA design standard for client websites, TCPA and CAN-SPAM aware messaging tools
- Support
- Phone support on 1-844-POPMENU, email, a support center and a public platform status page. The vendor advertises an average response under one business day for demo requests.
Listing details
- Built for
- Bars, Cafés, Restaurants
- Focus
- Food-specific
- Status
- Active
- Website
- get.popmenu.com
Alternatives to Popmenu
See all 25 in Restaurant Website BuilderWix Restaurants
Wix Restaurants is the restaurant part of the Wix website builder: a restaurant website with online menus, online ordering for delivery and pickup, table reservations, coupons and a loyalty program, all managed from one dashboard and the Wix app.
Has a free plan. Popmenu does not.
BentoBox
BentoBox is a set of restaurant marketing and commerce tools: restaurant websites, online ordering, online catering, ecommerce and gift cards, and reservations with a digital waitlist.
Runs on Web, against Web, iOS and Android for Popmenu.
Bouzon Digital
Bouzon Digital is a small Spanish software studio that sells restaurants a bilingual custom website plus add-on modules on one monthly subscription: table reservations, an online shop, a cloud POS with Spain's Verifactu invoicing, stock and recipe costing, QR table ordering, staff incentives, scheduling and review management.
Runs on Web, iOS, Android and Windows, against Web, iOS and Android for Popmenu.
uEngage
uEngage is an Indian platform that lets restaurants and food retailers take direct orders through their own website, mobile app, WhatsApp and kiosk.
Names 17 integrations, against 19 for Popmenu.
Compare Popmenu
Side-by-side tables built from the same profile data.
What we could not confirm
These points were not confirmed when this page was written.
- Founding year and team size
- Whether a free trial is available (the FAQ says one may be provided for certain offerings)
- Price of add-ons (online ordering, catering, AI phone answering) beyond the $1.00 per order fee
- Canadian pricing currency (the Canadian page shows $ amounts without naming the currency)
- Series C investor list beyond Tiger Global and Salesforce Ventures, and the date beyond the press report of June 2021
- Interface languages
Sources
Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.
- Homepage: positioning and customer counthttps://get.popmenu.com/
- Plans, prices, FAQhttps://get.popmenu.com/pricing
- UK prices in GBPhttps://get.popmenu.com/en-gb/pricing
- Company overview and statshttps://get.popmenu.com/about-us
- Co-foundershttps://get.popmenu.com/leadership
- Press coverage list including funding and Yext partnershiphttps://get.popmenu.com/press
- Integration tileshttps://get.popmenu.com/solutions/pos-integrations
- Website and SEOhttps://get.popmenu.com/solutions/website-design
- Interactive menuhttps://get.popmenu.com/solutions/interactive-menus
- Online orderinghttps://get.popmenu.com/solutions/online-ordering
- Order aggregationhttps://get.popmenu.com/solutions/order-aggregation
- Loyaltyhttps://get.popmenu.com/solutions/loyalty
- AI marketinghttps://get.popmenu.com/solutions/ai-marketing
- AI phone answeringhttps://get.popmenu.com/solutions/ai-phone-answering
- Reputation managementhttps://get.popmenu.com/solutions/reputation-management
- Branded mobile apphttps://get.popmenu.com/solutions/branded-mobile-app
- Independent operatorshttps://get.popmenu.com/location/single-location
- Multi-location operatorshttps://get.popmenu.com/location/multi-location
- Compliance and securityhttps://get.popmenu.com/trust
- Series C press reporthttps://www.restaurantbusinessonline.com/technology/online-ordering-company-popmenu-raises-65m-round-led-tiger-global