Primeur
PRIMEUR is a German software house that sells a family of Windows and Android programs for the beverage trade. IT-drink is the ERP and CRM for beverage wholesalers, IT-cash is a Windows till for beverage stores, and further modules cover multi-store control, mobile stocktaking, delivery-round drivers and fruit-pressing services. It is sold to beverage wholesalers, drink markets, juice makers and cider mills.
Last reviewed

- Best for
- Beverage wholesalers (Getränkefachgroßhandel), Drink markets and store groups
- Pricing
- Quote only
- Runs on
- Windows, Android
Who it is for
Beverage wholesalers (Getränkefachgroßhandel)
IT-drink is the ERP and customer-management system tuned to the drinks trade, with versions from KMU to premium.
Drink markets and store groups
IT-cash tills work with IT-mis, which manages, controls and monitors several drink markets from a head office.
Juice makers, cider mills and contract pressers
IT-obst handles fruit intake, juice credits, payouts and settlement, integrated with the till.
Home-delivery beverage sellers
IT-tour is a mobile app for delivery-round drivers, covering home, restaurant and event deliveries and returns.
Less suited to: Businesses outside the beverage trade: every product is described for drinks wholesalers, drink markets and juice producers.
What it does
Beverage ERP and CRM (IT-drink)
Merchandise management and customer relationship tools for beverage wholesalers, sold as KMU, light, compakt, comfort and premium base versions that accept add-on modules.
Windows till for drink markets (IT-cash)
PC till operated by touchscreen, keyboard and scanner, with autonomous till PCs in a network for reliability.
German fiscal compliance
IT-cash is stated to meet the KassenSichV and to be GoBD and GDPdU compliant, with connection to any certified technical security device (TSE).
Multi-store management (IT-mis)
Central control of several drink markets: till and market settings, assortment, customer assignment, pricing, receipt analysis, empties and stock trends.
Supplier ordering and invoice control
Central monitoring of supplier orders and invoice checking, and handling of store stocktakes.
Fruit intake and contract pressing (IT-obst)
Covers new customers, fruit intake, juice credits, payouts and settlement, with documentation from weighing to payout at the till.
Mobile stocktaking and supplier orders (IT-mobil)
Android handheld and tablet apps for stocktaking, supplier orders, price and stock queries, best-before capture and spot-check inventories, linked to IT-drink.
Delivery round app (IT-tour)
Mobile app for sales drivers handling home, restaurant, store and event deliveries and returns, with an error-free settlement at the end of the tour.
Web shop connection
Connects the ERP to web shops, including the webDrink.de portal for managing article data and delivery terms from the system.
Telephone integration
Recognises incoming calls through AGFEO systems and opens the customer record in IT-drink.
Digital signature on order documents
Signs order documents on WACOM signature tablets and stores them as PDF.
Batch traceability
Extended batch tracing for documented orders.
Pricing
- Pricing model
- Quote only
PRIMEUR publishes no prices. The site offers free consulting, a fixed-price initial set-up service and a product flyer per product.
How it compares
Compared with the 14 products in Food Distribution & Wholesale Management that have a profile on this site. These figures describe the category. They are not a recommendation.
- Names 12 integrations. The median in this category is 7.50.
- One of 5 products in this category with an Android app. 14 products in this category state their platforms.
- The category's 10 most-named integration partners are DATEV, Elster, Magento, Netstock, Salesforce, Shopify, Shopware, 2GPlus, AGFEO Klick, anybill. Of these, this product's listing names DATEV, 2GPlus, AGFEO Klick, anybill.
Works with
- Accounting
- DatevSage Office-Line
- Other
- webDrink.deAGFEO KlickanybillecoDMSTomraBottle-O
- Payments
- PayOne
- Suppliers
- 2GPlusOrderlionWir liefern Getränke
Names come from the vendor's company page, which lists partner connections and a yearly release history. The page describes each as an interface or partner link without saying which product tier includes it. The 2GPlus ordering platform is reached through the GEFAKO and GEDIG partner portals.
Where and how it runs
- Customers in
- Germany
- Languages
- German
- Platforms
- Windows, Android
- Apps
- IT-mobil: Stocktaking, supplier orders and inventory revision on Android handheld devices. IT-tour: Mobile app for delivery-round drivers
- Hardware
- Runs on Windows PCs with touchscreen, keyboard and scanner, on Android handheld devices (MDE), tablets and smartphones. It supports WACOM signature tablets and Tomra reverse-vending receipts.
The vendor states no country list. Germany is inferred from the German-language site, its Hessen address and the phrase 209 wholesalers nationwide (Deutschlandweit).
The company
- Company
- PRIMEUR Software Gesellschaft für angewandte Informatik mbH
- Registration
- Amtsgericht Darmstadt HRB 71068
- Founded
- 1988
- Headquarters
- Fränkisch-Crumbach, Germany
- Founders
- Rolf Püchner, Walter Ripper
- Customers named by the vendor
- Finkbeiner Getränke, Beilharz Getränkefachgroßhandel, Getränke Gotta, Getränke Stumpf, Bierverlag Kessler, Die Kastenschlepper, Dürr Fruchsaftkellerei und Getränkevertrieb GmbH, Getränke Eichner, Getränkemarkt Kiesel, Getränke Traub, Getränke Mehr
Security and support
- Security and compliance
- IT-cash stated as KassenSichV, GoBD and GDPdU compliant
- Support
- Daily telephone hotline, remote maintenance, installation, training, workshops led by project managers, and a customer download area for updates and manuals. Initial set-up is offered at a fixed price.
Listing details
- Built for
- Wholesale
- Focus
- Food-specific
- Status
- Active
- Website
- primeur.de
Alternatives to Primeur
See all 21 in Food Distribution & Wholesale ManagementFakturax Getränke
FAKTURA-X is German business software for beverage wholesalers and similar trade businesses.
Runs on Windows and macOS, against Android and Windows for Primeur.
L.i.S.A Software
L.i.S.A is an ERP and merchandise-management system built for beverage wholesalers, pick-up markets, breweries and mineral-water producers in the German-speaking market.
Runs on Android, against Android and Windows for Primeur.
Haufe X360 Lebensmittelgroßhandel
Haufe X360 is a cloud ERP for small and mid-sized companies, sold here for food and beverage wholesalers.
Runs on Web, iOS and Android, against Android and Windows for Primeur.
Logic ERP FMCG Distribution
Logic ERP FMCG Distribution is ERP software from an Indian vendor for FMCG wholesalers and distributors.
Runs on Web and Windows, against Android and Windows for Primeur.
Compare Primeur
Side-by-side tables built from the same profile data.
- Primeur vs Access Group Food Service Distribution
- Primeur vs Affinitus ChefServe
- Primeur vs Distributo
- Primeur vs Fakturax Getränke
- Primeur vs FreshByte
- Primeur vs Haufe X360 Lebensmittelgroßhandel
- Primeur vs Fakturax Getränke vs L.i.S.A Software
- Primeur vs Fakturax Getränke vs Haufe X360 Lebensmittelgroßhandel vs L.i.S.A Software
What we could not confirm
These points were not confirmed when this page was written.
- Any price or licence model (none published)
- Contract term and renewal
- Whether IT-drink is offered as cloud software or only on-premises (the vendor mentions client-server solutions on SQL Server)
- Details inside the Leistungsumfang, Module and Systemvoraussetzungen tabs, which sit in PDF flyers
- Team size and funding
- Whether any product is sold to restaurants; the vendor's focus is the beverage trade
Sources
Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.
- Homepage: product range and supporthttps://www.primeur.de/
- Company history, statistics, partners, release noteshttps://www.primeur.de/unternehmen
- IT-drink ERPhttps://www.primeur.de/details-it-drink
- IT-cash till and compliancehttps://www.primeur.de/details-it-cash
- Multi-store managementhttps://www.primeur.de/details-it-mis
- Fruit and contract pressinghttps://www.primeur.de/details-it-obst
- Mobile appshttps://www.primeur.de/details-it-mobil
- Delivery driver apphttps://www.primeur.de/it-tour
- Customer referenceshttps://www.primeur.de/referenzen
- Support offeringhttps://www.primeur.de/kundensupport
- Legal entity and register numberhttps://www.primeur.de/impressum