Rebel Foods

Rebel Foods is an Indian internet-restaurant company that runs its own delivery brands (Faasos, Behrouz Biryani, Oven Story and others) out of shared cloud kitchens. It also offers Rebel Launcher, which lets outside food brands use its kitchens, supply chain and technology, and a franchise model. It is a brand operator rather than software bought off a price list.

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Home page of Rebel Foods's website
Rebel Foods's website on 30 September 2026
Best for
Food brands wanting to scale through cloud kitchens, Franchise investors in India
Pricing
Percentage of sales

Who it is for

  • Food brands wanting to scale through cloud kitchens

    Rebel Launcher gives partner brands access to its kitchen network, supply chain and technology suite; the vendor cites SLAY Coffee reaching 100+ locations in 18 months.

  • Franchise investors in India

    The site solicits franchise-owned stores for Oven Story and Rebel cloud brands, with a stated investment of 90 lakh to 1 crore INR.

Less suited to: Operators who only want standalone software. Rebel sells access to its brands, kitchens and operating system as a partnership or franchise, and its proprietary software (Rebel+) is only mentioned as part of franchise stores.

What it does

  • Multi-brand cloud kitchens

    One kitchen prepares food for several delivery brands, each aimed at a different food occasion.

  • Rebel Launcher

    Partner brands use Rebel's kitchen network, culinary know-how, supply chain and technology to grow in India and abroad.

  • Franchise model

    Franchise-owned, franchise-operated stores for Oven Story Pizza and Rebel cloud brands.

  • Rebel+ operating software

    Proprietary kitchen operating and POS software supplied to franchise stores; the vendor says it runs in 350+ Rebel kitchens.

  • Multi-channel ordering technology

    Microservice-based system for managing orders across channels, with brand-wise scaling.

  • EatSure food-court app

    App for ordering from multiple restaurants in one order.

  • Culinary innovation centres

    Test kitchens for recipe development and standardised production.

  • Patented kitchen automation

    The vendor says patented machinery standardises food quality across kitchens.

Pricing

Pricing model
Percentage of sales
Minimum contract
Franchise agreement expected to run at least 3 years; the franchise page lists 9 years

No software price is published. The franchise FAQ states a fixed licence fee over three years (the figure on the page reads 550 million, which looks like a typo), a franchise fee of 3% of cart sales and a transaction fee of $0.15. These are partnership fees, not a recurring price for a product, so no starting price is listed.

Where and how it runs

Available in
India, Indonesia, United Arab Emirates, United Kingdom

The vendor says it operates across 10 countries; these four are named on its franchise page through the Box & Co, Sawa and Holy Cow brands, and India is its home market.

The company

Founded
2011
Headquarters
Mumbai, India

Security and support

Support
Contact is by email and web form; franchise and careers have separate addresses.

Listing details

Built for
Ghost kitchens, Restaurants
Focus
Food-specific
Status
Active
Website
rebelfoods.com

Alternatives to Rebel Foods

See all 8 in Ghost Kitchen & Virtual Brand Platform

  • Kitopi

    Kitopi is a Dubai-based cloud kitchen and restaurant group that runs its own food brands and, per its site, franchises them to partners.

    Listed as best for: Restaurant brands wanting to scale through a cloud kitchen partner; Franchise operators in the Gulf.

  • CloudKitchens

    Shared ghost kitchen facilities and software for delivery-only restaurants.

  • EatSure

    Food delivery app for ordering multi-brand restaurant meals in India.

  • Lunchbox

    Lunchbox is an enterprise online ordering platform for restaurant chains.

    Listed as best for: Multi-location restaurant chains; Brands with a catering business.

Compare Rebel Foods

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Employee count
  • Funding
  • Any SaaS pricing
  • Third-party integrations

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Home page: brands and modelhttps://www.rebelfoods.com/
  2. Kitchens, brands, technologyhttps://www.rebelfoods.com/what-we-do
  3. History and network sizehttps://www.rebelfoods.com/who-we-are
  4. Launcher programmehttps://www.rebelfoods.com/rebel-launcher
  5. Franchise offer and Rebel+https://www.rebelfoods.com/franchise
  6. Franchise fees and termshttps://www.rebelfoods.com/faq
  7. Address and contactshttps://www.rebelfoods.com/reach-out