Wine Suite

Wine Suite is CRM and marketing software for wineries, built by Italian company Divinea. It handles winery visit and tasting bookings, direct wine sales, a unified customer database with GDPR consent tracking, and email campaigns. It is sold to wine producers, mainly in Italy and Europe, and the vendor says it is used by more than 500 wineries.

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Best for
Wineries selling tastings and tours, Wineries building direct-to-consumer sales
Pricing
From EUR 99 per month
Runs on
Web

Who it is for

  • Wineries selling tastings and tours

    Wine Tourism plan covers a booking calendar, online prepayment, availability management and listing on marketplaces such as GetYourGuide, Viator and Winedering.

  • Wineries building direct-to-consumer sales

    Pro plan links orders from the winery shop, eCommerce and Wine Club to customer profiles and runs email campaigns.

  • Established wine businesses with custom needs

    Enterprise adds unlimited users and contacts, two-factor authentication, custom integrations and phone support.

What it does

  • Wine tourism booking engine

    Create tours and tastings, take online bookings and prepayments, and view everything in one calendar.

  • Availability and channel manager

    Manages availability across the winery site, Wine Club, social media and experience marketplaces.

  • Automated visitor messages

    Sends confirmations, reminders, thank-you notes and feedback requests to visitors.

  • Winery CRM

    Unified customer profile with contact details, tastes, purchase history and marketing consents.

  • Automatic segmentation

    Groups contacts into dynamic segments from collected data.

  • GDPR consent management

    Records terms, profiling and marketing consents for each contact.

  • Email marketing

    Branded email campaigns to segments with open-rate and campaign ROI tracking.

  • Marketing automation

    Preset automations such as welcome, first purchase, last purchase and birthday emails.

  • Direct sales management

    Collects orders from winery sales, fairs and events, eCommerce and Tannico WinePlatform against customer profiles.

  • Dashboards and analytics

    Real-time dashboards for visit bookings, wine sales, contacts and marketing.

  • Optional add-ons

    Wine Suite Payments, Fiscality and Point of Sales add-ons are available on Pro and Enterprise.

  • Website, eCommerce and Wine Club services

    Divinea offers to build the winery website, online shop and Wine Club as separate services.

  • Training and consulting

    A digital training program and expert support in digital marketing come with the platform.

Pricing

Starting price
From EUR 99 per month
Pricing model
Subscription per winery
Free plan
No
Free trial
Yes

Basic 99 EUR per month (up to 50,000 bottles produced; wine tourism only; setup from 299 EUR; 30-day trial). Pro 199 EUR per month (up to 10,000 contacts; adds CRM, marketing, sales and dashboards; setup from 499 EUR; 45-day trial). Enterprise from 279 EUR per month (no usage limits; setup from 499 EUR; 60-day trial).

How it compares

Compared with the 12 products in Brewery Taproom & Winery Tasting Room that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 19 integrations. The median in this category is 9.
  • Does not have a free plan. 1 of the 3 products in this category that say whether they have a free plan do.
  • Has a free trial. All 1 products in this category that say whether they have a free trial do.
  • Lists Web only. Among the 12 products in this category that state their platforms, 3 list an iOS app and 0 list an Android app.
  • The category's 10 most-named integration partners are Mailchimp, QuickBooks, Stripe, Avalara, Klaviyo, UPS, Apple Pay, CellarPass, Copper Peak Logistics, FedEx. Of these, this product's listing names Stripe.

Works with

Delivery
IWS Italian Wine ShippingDirect From Italy
Other
ShopifyMagentoPrestaShopi-wine (Apra)Enologia SistemiUve2K.Blue (Maxi-Data)GetYourGuideDivinea ExperiencesViatorWhatsAppSpotty Wi-Fi
Payments
StripePayPalNexi
Point of sale
Cassa in Cloud (TeamSystem)
Scheduling
Google CalendarOutlook Calendar

Mail Boxes Etc. is listed as coming soon and Uve2K.Blue is described as a future connection. Winedering and Tannico WinePlatform are named as sales and promotion channels on the wine tourism and sales pages.

Where and how it runs

Customers in
Italy, Europe, United States
Languages
Italian, English, French
Platforms
Web
Hardware
None stated. A Point of Sales add-on exists but no hardware is named.

The vendor says it supports over 1,350 wineries across Italy, Europe and the United States (with its parent group); it publishes no list of countries where it is sold.

The company

Company
Divinea S.r.l.
Registration
VAT IT10809490963
Headquarters
Milan, Italy
Founders
Matteo Ranghetti, Filippo Galanti
Team size
More than 90 professionals across the group (vendor statement)

Security and support

Security and compliance
GDPR consent and privacy management (vendor statement), Optional two-factor authentication (Enterprise plan)
Support
Customer care and winery onboarding staff are named on the team page. Enterprise includes phone support during business hours.

Listing details

Built for
Bars, Food manufacturing, Food retail
Focus
Food-specific
Status
Active
Website
wine-suite.com
Also listed in
Brewery, Winery & Distillery Production Software

Alternatives to Wine Suite

See all 28 in Brewery Taproom & Winery Tasting Room

  • Vinoshipper

    Vinoshipper is a US direct-sales platform for wine, cider, mead and spirits producers.

    Runs on Web and iOS, against Web for Wine Suite.

  • Baqio

    Baqio is a French web application for wine estates and wine and spirits merchants.

    Names 15 integrations, against 19 for Wine Suite.

  • Commerce7

    Commerce7 is a cloud platform for wineries that sell direct to consumers.

    Names 10 integrations, against 19 for Wine Suite.

  • VinesOS

    VinesOS is direct-to-consumer software for wineries, breweries, distilleries and shops that puts a tasting-room POS, wine clubs and subscriptions, ecommerce, tasting reservations, CRM and inventory on one platform.

    Names 7 integrations, against 19 for Wine Suite.

Compare Wine Suite

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Contract term and renewal
  • Founding year
  • Funding amounts (Performant Capital is named as a supporter, no amount)
  • Named customers
  • Security certifications and hosting
  • Native mobile apps

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Homepagehttps://wine-suite.com
  2. Product overview, 500 wineries claimhttps://wine-suite.com/en/software-for-your-winery/
  3. Plans and priceshttps://wine-suite.com/en/offer/
  4. Wine tourism modulehttps://wine-suite.com/en/solution/wine-tourism/
  5. CRM modulehttps://wine-suite.com/en/solution/crm/
  6. Marketing modulehttps://wine-suite.com/en/solution/marketing/
  7. Sales module and addresshttps://wine-suite.com/en/solution/sales/
  8. Dashboardshttps://wine-suite.com/en/dashboard-en/
  9. Integration listhttps://wine-suite.com/en/solution/channels-and-integrations/
  10. Website, eCommerce and Wine Club serviceshttps://wine-suite.com/en/services/
  11. Team, owners, group sizehttps://wine-suite.com/en/about-us/
  12. Page discoveryhttps://wine-suite.com/page-sitemap.xml