Access Procure Wizard vs Food Market Hub vs Ottimate (formerly Plate IQ) vs Procurant

Access Procure Wizard (now marketed as Procure Wizard Evo) is a hospitality procurement platform from The Access Group. Food Market Hub is a cloud platform for restaurant procurement, inventory and food costing, with central kitchen production planning and inter-outlet transfers for groups. Ottimate, formerly Plate IQ, is accounts payable automation software. Procurant is a cloud platform for fresh food supply chains. All four are listed under Purchasing & Procurement. They differ in audience, platforms and integrations.

Key differences

  • audience

    Audience differs between the profiles. Listed by one product alone: Access Procure Wizard: Hotel, pub and restaurant groups controlling purchasing costs; Food Market Hub: Multi-outlet groups with a central kitchen; Ottimate (formerly Plate IQ): Restaurant groups with many locations and supplier invoices; Procurant: Grocery retailers buying fresh produce.

  • platforms

    Listed platforms: Access Procure Wizard: Web; Food Market Hub: Web; Ottimate (formerly Plate IQ): Web, iOS, Android; Procurant: Web.

  • integrations

    On integrations, Access Procure Wizard names 22 integrations, Food Market Hub names 7 integrations, Ottimate (formerly Plate IQ) names 10 integrations and Procurant names 4 integrations. No partner appears in every list.

Side by side

Access Procure Wizard vs Food Market Hub vs Ottimate (formerly Plate IQ) vs Procurant: side-by-side comparison from published vendor information
FieldAccess Procure WizardFood Market HubOttimate (formerly Plate IQ)Procurant
What it isAccess Procure Wizard (now marketed as Procure Wizard Evo) is a hospitality procurement platform from The Access Group.Food Market Hub is a cloud platform for restaurant procurement, inventory and food costing, with central kitchen production planning and inter-outlet transfers for groups.Ottimate, formerly Plate IQ, is accounts payable automation software.Procurant is a cloud platform for fresh food supply chains.
Best forHotel, pub and restaurant groups controlling purchasing costs; Multi-site operators tracking waste by site and dish; Operators needing allergen and nutrition dataMulti-outlet groups with a central kitchen; Restaurants without a central kitchen; Operators moving off WhatsApp and spreadsheet orderingRestaurant groups with many locations and supplier invoices; Accounting firms and bookkeepers; Finance teams needing invoice approvals and vendor payments in one placeGrocery retailers buying fresh produce; Growers, shippers and wholesalers; Multi-site food service and corporate dining
Pricing modelQuote onlyQuote onlyQuote onlyQuote only
Starting priceNot publishedNot publishedNot publishedNot published
Free planNot publishedNot publishedNot publishedNot published
Free trialNot publishedNot publishedNot publishedNot published
ContractNot publishedNot publishedNot publishedNot published
PlatformsWebWebWeb, iOS, AndroidWeb
CountriesIreland, United KingdomIndonesia, Malaysia, SingaporeNot publishedUnited States
LanguagesNot publishedEnglishNot publishedEnglish, Spanish
Number of integrations227104
CertificationsNot publishedNot publishedNot publishedBRCGS, ISO 22000, SQF
Security practicesAccess Evo AI built on a stated 3-tier security modelNot publishedSOC badge from A-LIGN shown on site (report type not stated)Supports HACCP, FSMA, GAP and GMP recordkeeping (no certification named)
FoundedNot publishedNot published2014Not published
HeadquartersNot publishedKuala Lumpur, MalaysiaNot publishedWatsonville, United States
OwnerThe Access GroupNot publishedNot publishedGrubMarket (completed acquisition of Procurant, per the Procurant homepage)
Last reviewed29 September 202629 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Access Procure Wizard

  • Access POS
  • NCR Aloha
  • DateCodeGenie
  • Food Management Systems (FMS)
  • GuestPos
  • ICR Touch
  • Label Logic Live
  • Lightspeed
  • Maitre'D
  • Oracle Micros
  • PeopleSoft
  • PointOne
and 10 more
  • Sage 200
  • Sage 50
  • Sage 500
  • Oracle Symphony
  • Tenkites
  • Tevalis
  • TrueCommerce
  • Unit4
  • Xero
  • Zonal Aztec

Named only by Food Market Hub

  • HubSpot
  • Klaviyo
  • Mailchimp
  • Shopify
  • Webflow
  • Zapier
  • Zendesk

Named only by Ottimate (formerly Plate IQ)

  • Acumatica
  • Aptech
  • Blackbaud ERP
  • Buz Club Software
  • Fourth
  • Jonas Club Software
  • M3 ERP
  • NetSuite
  • QuickBooks
  • Thomson Reuters

Named only by Procurant

  • ECGrid
  • Samsung
  • SOTI
  • ThermoWorks

Which to choose

Access Procure Wizard

Choose Access Procure Wizard if you fit its listed audience: Hotel, pub and restaurant groups controlling purchasing costs; Multi-site operators tracking waste by site and dish; Operators needing allergen and nutrition data.

Food Market Hub

Choose Food Market Hub if your business matches one of the audiences it is listed for: Multi-outlet groups with a central kitchen; Restaurants without a central kitchen; Operators moving off WhatsApp and spreadsheet ordering.

Ottimate (formerly Plate IQ)

Choose Ottimate (formerly Plate IQ) if you are in one of these groups: Restaurant groups with many locations and supplier invoices; Accounting firms and bookkeepers; Finance teams needing invoice approvals and vendor payments in one place.

Procurant

Choose Procurant if you are in one of these groups: Grocery retailers buying fresh produce; Growers, shippers and wholesalers; Multi-site food service and corporate dining.

What we could not confirm

Access Procure Wizard

  • Prices and packages
  • Contract term
  • Whether a native mobile app exists in app stores (the vendor says mobile-first)
  • Founding year of Procure Wizard, headquarters and team size
  • Security certifications such as ISO 27001
  • Interface languages

Food Market Hub

  • Prices
  • Founding year and founders
  • Funding
  • POS and accounting integrations
  • Mobile app names and store listings
  • Security certifications

Ottimate (formerly Plate IQ)

  • Any price or plan
  • Contract term
  • Headquarters, employee count, funding
  • Security certification details
  • Countries and interface languages
  • Which integrations apply to which plan

Procurant

  • Any price, plan or contract term (quote only)
  • Founding year, founders and headcount
  • Whether Procurant has dedicated iOS or Android apps (the site says its products are mobile-optimised)
  • Support hours, channels and onboarding
  • Security certifications such as SOC 2
  • The 14 countries the about page refers to
  • Date and price of the GrubMarket acquisition (the Procurant homepage states it is complete but gives no details)
  • Named POS or ERP integrations
  • Fit for restaurants: the platform is sold mainly to grocery retailers, suppliers and large foodservice operators, and the food safety product is the one used in kitchens

Go further

Access Procure Wizard profileFood Market Hub profileOttimate (formerly Plate IQ) profileProcurant profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Procurant, reviewed 29 September 2026

  1. Homepage: positioning, acquisition noticehttps://www.procurant.com
  2. Platform overview, Price Watch, compliance frameworkshttps://www.procurant.com/products
  3. Order management platformhttps://www.procurant.com/product/procurantone
  4. Traceability producthttps://www.procurant.com/product/trace
  5. Food safety product, customers, standardshttps://www.procurant.com/product/food-safety
  6. IoT sensing producthttps://www.procurant.com/product/sense
  7. Retail buyer producthttps://www.procurant.com/industry/retail
  8. Company, customers, offices, ROI claimhttps://www.procurant.com/faq
  9. Company overview and figureshttps://www.procurant.com/about
  10. Partner logoshttps://www.procurant.com/partners
  11. News and eventshttps://www.procurant.com/news-events
  12. Page discoveryhttps://www.procurant.com/sitemap.xml