Craftable vs FoodNotify vs MarketMan vs TotalCtrl

Craftable is a cloud back-office platform for restaurants and hotels that connects vendor ordering, inventory and recipe costing, invoice processing and accounts payable, and daily cost dashboards. FoodNotify is a cloud platform from Vienna that combines supplier ordering, recipes with allergen and cost data, and inventory in one system with a single item master across sites. MarketMan is cloud software for restaurant back-of-house control. TotalCtrl is a Norwegian inventory software for hotel and restaurant kitchens. All four are listed under Inventory Management. They differ in price, audience and platforms.

Key differences

  • price

    Starting prices: FoodNotify at EUR 174.9 per location per month; MarketMan at USD 249 per month. The currency or billing basis differs, so they are not directly comparable. Craftable and TotalCtrl do not publish a starting price.

  • audience

    The audiences they list differ. Listed for one product only, for example: Craftable: Multi-unit restaurant groups; FoodNotify: Restaurant chains; MarketMan: Independent restaurants and cafes; TotalCtrl: Small and medium hotel and restaurant groups.

  • platforms

    Platform support differs. Craftable: Web; FoodNotify: Web; MarketMan: Web, iOS, Android; TotalCtrl: Web.

  • integrations

    On integrations, Craftable names 21 integrations, FoodNotify names 20 integrations, MarketMan names 20 integrations and TotalCtrl names 2 integrations. 1 partner appears in every list.

Side by side

Craftable vs FoodNotify vs MarketMan vs TotalCtrl: side-by-side comparison from published vendor information
FieldCraftableFoodNotifyMarketManTotalCtrl
What it isCraftable is a cloud back-office platform for restaurants and hotels that connects vendor ordering, inventory and recipe costing, invoice processing and accounts payable, and daily cost dashboards.FoodNotify is a cloud platform from Vienna that combines supplier ordering, recipes with allergen and cost data, and inventory in one system with a single item master across sites.MarketMan is cloud software for restaurant back-of-house control.TotalCtrl is a Norwegian inventory software for hotel and restaurant kitchens.
Best forMulti-unit restaurant groups; Hotels and resorts; Finance-led restaurant operatorsRestaurant chains; Hotel groups; Contract and event caterersIndependent restaurants and cafes; Multi-unit restaurant groups and franchises; Operators with a commissary or central kitchen; Food distributors and suppliersSmall and medium hotel and restaurant groups; Kitchens replacing paper stock counts; Kitchens focused on cutting food waste
Pricing modelQuote onlySubscription per locationSubscription per locationQuote only
Starting priceNot publishedEUR 174.9 per location per monthUSD 249 per monthNot published
Free planNot publishedNot publishedNoNot published
Free trialNot publishedNot publishedNot publishedYes
ContractNot publishedNot published12 monthsNot published
PlatformsWebWebWeb, iOS, AndroidWeb
CountriesNot publishedAustria, France, GermanyCanada, Germany, United Kingdom, United StatesNorway
LanguagesNot publishedEnglish, French, GermanEnglishNot published
Number of integrations2120202
CertificationsSOC 2 Type 2Not publishedNot publishedNot published
Security practicesHosted on AWS with AES256 encrypted backups and TLS 1.2+256-bit encryption of all data (vendor claim; no certification named)Not publishedCertified B Corporation (vendor claim), Data encryption, backups and access controls (no certification named)
FoundedNot published2014Not published2017
HeadquartersFarmers Branch (Dallas area), Texas, United StatesVienna, AustriaNot publishedOslo, Norway
OwnerNot publishedNot publishedNot publishedNot published
Last reviewed29 September 202629 September 202629 September 202629 September 2026

Integrations

Named by all four

  • Lightspeed

Named only by Craftable

  • 5-Out
  • 7shifts
  • Acumatica
  • ADP
  • NCR Aloha
  • Bill.com
  • Microsoft Dynamics GP
  • PAR Tech
  • Performance Food Group
  • R365
  • Southern Glazer's
  • SpotOn

Named only by FoodNotify

  • Amadeus 360
  • APRO
  • ASSD
  • billbox
  • Bunzl
  • Chefs Culinar
  • Eaternity
  • HelloTESS!
  • Igefa
  • iKentoo
  • Infrasys
  • Matrix
and 7 more
  • Metro
  • Ready2order!
  • sell & pick
  • Shiji
  • SIDES
  • Tipos
  • TransGourmet

Named only by MarketMan

  • Barventory
  • Lavu
  • Aloha
  • Otter
  • Performance Foodservice
  • Revolut POS
  • Shamrock Foods
  • Shift4 SkyTab
  • Square
  • SumUp
  • Xero

Named only by TotalCtrl

  • SAP Ariba

Which to choose

Craftable

Choose Craftable if you fit its listed audience: Multi-unit restaurant groups; Hotels and resorts; Finance-led restaurant operators.

FoodNotify

Choose FoodNotify if you fit its listed audience: Restaurant chains; Hotel groups; Contract and event caterers.

Weaker fit: Very small operators: the vendor says the system pays off from a single site with roughly €1 million in annual revenue.

MarketMan

Choose MarketMan if you are in one of these groups: Independent restaurants and cafes; Multi-unit restaurant groups and franchises; Operators with a commissary or central kitchen.

TotalCtrl

Choose TotalCtrl if you are in one of these groups: Small and medium hotel and restaurant groups; Kitchens replacing paper stock counts; Kitchens focused on cutting food waste.

Weaker fit: Kitchens that need barcode scanning: the FAQ says TotalCtrl does not offer it.

What we could not confirm

Craftable

  • Any price, plans or contract terms
  • Exact founding year (the About page says twelve years) and team size
  • Funding (the About page says it began without venture capital)
  • Countries where it is sold and interface languages
  • Mobile app names and app store listings
  • Which POS integrations support live data vs file import
  • Vendor performance claims (for example 5% lower cost of goods) are unaudited

FoodNotify

  • Contract minimum term and renewal
  • Pro and Enterprise prices (quote only)
  • Which platforms the mobile app runs on
  • Funding and team size
  • Security certifications beyond the stated encryption
  • Founders' surnames

MarketMan

  • Whether plan prices are per location or per account
  • Free trial (none mentioned)
  • Founding year, headquarters, founders, funding and team size
  • Relationship to 'Meal Ticket', the name used on the About page
  • Security certifications and hosting
  • Full list of supported countries and interface languages
  • Which POS and supplier integrations work in which country
  • The vendor's customer counts ('15,000+ restaurants' on the homepage, '12,000+' on the case studies page) are unaudited and inconsistent
  • App store listing details (only the iOS link appears on the site)

TotalCtrl

  • Any price or plan tiers
  • Full integration list (in a pop-up)
  • Mobile app store listings and platforms
  • Countries served beyond a claim of 10+
  • Legal entity, team size and funding amounts (funders named: European Union, Innovation Norway, Climate-KIC, Research Council of Norway, Loyal VC)

Go further

Craftable profileFoodNotify profileMarketMan profileTotalCtrl profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

FoodNotify, reviewed 29 September 2026

  1. Homepage: positioning, customer claims, fithttps://www.foodnotify.com/en/
  2. Plans, prices, support, securityhttps://www.foodnotify.com/en/pricing-onboarding
  3. Ordering and connected suppliershttps://www.foodnotify.com/en/procurement
  4. Inventory modulehttps://www.foodnotify.com/en/erp
  5. Recipe modulehttps://www.foodnotify.com/en/recipes
  6. Food costinghttps://www.foodnotify.com/en/food-costing
  7. Analyticshttps://www.foodnotify.com/en/analytics
  8. POS, invoice, carbon integrationshttps://www.foodnotify.com/en/integrations
  9. Forecasting, invoice scanning, MCP serverhttps://www.foodnotify.com/en/ai
  10. Mobile apphttps://www.foodnotify.com/en/foodnotify-app
  11. Founding storyhttps://www.foodnotify.com/en/about-us
  12. Legal entity and registered officehttps://www.foodnotify.com/en/legal-notice

MarketMan, reviewed 29 September 2026

  1. Homepage: positioning, distributor offerhttps://www.marketman.com
  2. Plans, prices, add-ons, FAQs, customershttps://www.marketman.com/pricing-for-restaurant-inventory-management-system
  3. Platform overview and FAQhttps://www.marketman.com/platform
  4. Inventory features, hardwarehttps://www.marketman.com/platform/restaurant-inventory-management-software
  5. Multi-unit and commissary featureshttps://www.marketman.com/platform/multi-unit-restaurant-commissary-kitchen-inventory-software
  6. Invoice scanning and APhttps://www.marketman.com/platform/marketman-accounts-payable-automation
  7. Integration partner listhttps://www.marketman.com/partners
  8. Named customershttps://www.marketman.com/case-studies
  9. Legal entities, term and renewalhttps://www.marketman.com/saas-subscription-agreement
  10. Company descriptionhttps://www.marketman.com/about-us
  11. Page discoveryhttps://www.marketman.com/sitemap.xml