Craftable vs IndiCater vs MarketMan vs Orderly
Craftable is a cloud back-office platform for restaurants and hotels that connects vendor ordering, inventory and recipe costing, invoice processing and accounts payable, and daily cost dashboards. IndiCater is cloud software for UK foodservice and hospitality businesses that combines recipe and menu costing, allergen and nutrition labelling, stock and inventory, supplier ordering, HR and finance reporting. MarketMan is cloud software for restaurant back-of-house control. Orderly is a UK-based enterprise platform for forecasting, ordering, stock control and store task management across food and retail chains. All four are listed under Inventory Management. The main differences are in price, audience and platforms.
Key differences
price
The only starting price published is MarketMan's: USD 249 per month. Craftable, IndiCater and Orderly do not publish a starting price.
audience
Not every audience is shared. Entries that only one product lists: Craftable: Multi-unit restaurant groups; IndiCater: Contract caterers; MarketMan: Independent restaurants and cafes; Orderly: Large restaurant, convenience and retail chains.
platforms
They do not run on the same platforms. Craftable: Web; IndiCater: Web; MarketMan: Web, iOS, Android; Orderly: Web.
Side by side
| Field | Craftable | IndiCater | MarketMan | Orderly |
|---|---|---|---|---|
| What it is | Craftable is a cloud back-office platform for restaurants and hotels that connects vendor ordering, inventory and recipe costing, invoice processing and accounts payable, and daily cost dashboards. | IndiCater is cloud software for UK foodservice and hospitality businesses that combines recipe and menu costing, allergen and nutrition labelling, stock and inventory, supplier ordering, HR and finance reporting. | MarketMan is cloud software for restaurant back-of-house control. | Orderly is a UK-based enterprise platform for forecasting, ordering, stock control and store task management across food and retail chains. |
| Best for | Multi-unit restaurant groups; Hotels and resorts; Finance-led restaurant operators | Contract caterers; Care homes, hospitals and schools; Pubs, hotels and restaurant groups | Independent restaurants and cafes; Multi-unit restaurant groups and franchises; Operators with a commissary or central kitchen; Food distributors and suppliers | Large restaurant, convenience and retail chains; Distributors and manufacturers supplying stores; Multi-country, franchise and licensee estates |
| Pricing model | Quote only | Quote only | Subscription per location | Quote only |
| Starting price | Not published | Not published | USD 249 per month | Not published |
| Free plan | Not published | Not published | No | Not published |
| Free trial | Not published | Not published | Not published | Not published |
| Contract | Not published | Not published | 12 months | Not published |
| Platforms | Web | Web | Web, iOS, Android | Web |
| Countries | Not published | United Kingdom | Canada, Germany, United Kingdom, United States | New Zealand, United Kingdom |
| Languages | Not published | Not published | English | Not published |
| Number of integrations | 21 | 18 | 20 | Not published |
| Certifications | SOC 2 Type 2 | Not published | Not published | GDPR, ISO 27001 |
| Security practices | Hosted on AWS with AES256 encrypted backups and TLS 1.2+ | Not published | Not published | Certified B Corp, Encryption in transit and at rest |
| Founded | Not published | 2000 | Not published | Not published |
| Headquarters | Farmers Branch (Dallas area), Texas, United States | Not published | Not published | United Kingdom |
| Owner | Not published | Volaris Group | Not published | Not published |
| Last reviewed | 29 September 2026 | 29 September 2026 | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by Craftable
- 5-Out
- 7shifts
- Acumatica
- ADP
- NCR Aloha
- Bill.com
- Microsoft Dynamics GP
- PAR Tech
- Performance Food Group
- R365
- Southern Glazer's
- SpotOn
Named only by IndiCater
- Bidfood
- Brakes
- Heineken
- Kappture
- Matthew Clark
- Nisbets
- Point One
- Reynolds
- Roller
- Sage
- SAP
- Tevalis
and 3 moreshow fewer
- Tissl
- Unit4
- Zonal
Named only by MarketMan
- Barventory
- Lavu
- Aloha
- Otter
- Performance Foodservice
- Revolut POS
- Shamrock Foods
- Shift4 SkyTab
- Square
- SumUp
Named only by Orderly
Orderly does not name any integrations in the material we reviewed.
Which to choose
Craftable
Choose Craftable if your business matches one of the audiences it is listed for: Multi-unit restaurant groups; Hotels and resorts; Finance-led restaurant operators.
IndiCater
Choose IndiCater if you fit its listed audience: Contract caterers; Care homes, hospitals and schools; Pubs, hotels and restaurant groups.
MarketMan
Choose MarketMan if you fit its listed audience: Independent restaurants and cafes; Multi-unit restaurant groups and franchises; Operators with a commissary or central kitchen.
Orderly
Choose Orderly if your business matches one of the audiences it is listed for: Large restaurant, convenience and retail chains; Distributors and manufacturers supplying stores; Multi-country, franchise and licensee estates.
Weaker fit: Small independent operators. Orderly describes itself as built for enterprise businesses (or those aiming that way) and implementation is scoped case by case.
What we could not confirm
Craftable
- Any price, plans or contract terms
- Exact founding year (the About page says twelve years) and team size
- Funding (the About page says it began without venture capital)
- Countries where it is sold and interface languages
- Mobile app names and app store listings
- Which POS integrations support live data vs file import
- Vendor performance claims (for example 5% lower cost of goods) are unaudited
IndiCater
- Any price, plan, free trial or minimum term
- Headquarters location and legal entity
- Employee count and funding
- Mobile apps and hardware requirements
- Security certifications and hosting
- Interface languages
- Customers outside the UK
MarketMan
- Whether plan prices are per location or per account
- Free trial (none mentioned)
- Founding year, headquarters, founders, funding and team size
- Relationship to 'Meal Ticket', the name used on the About page
- Security certifications and hosting
- Full list of supported countries and interface languages
- Which POS and supplier integrations work in which country
- The vendor's customer counts ('15,000+ restaurants' on the homepage, '12,000+' on the case studies page) are unaudited and inconsistent
- App store listing details (only the iOS link appears on the site)
Orderly
- Any price or plan (quote only)
- Named integrations with specific POS, ERP or accounting products
- Founding year, founders, funding and team size
- Customer names beyond the single Alsea testimonial (the vendor shows logos without names)
- Contract minimum term and renewal
- Full list of countries and interface languages
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
Craftable, reviewed 29 September 2026
- Homepage: platform, customershttps://craftable.com
- Ordering and purchasing featureshttps://craftable.com/intelligent-ordering
- Inventory and recipe featureshttps://craftable.com/inventory
- AP automation featureshttps://craftable.com/ap-automation
- Integration listhttps://craftable.com/integrations
- Hotel fithttps://craftable.com/hotels
- Restaurant concepts servedhttps://craftable.com/restaurants
- Founders, officehttps://craftable.com/about-us
- Support, entity name, customer quotehttps://craftable.com/customer-care
- SOC 2 Type II and hostinghttps://craftable.com/news-room/craftable-successfully-completes-soc-2-type-ii-audit-reinforces-commitment-to-security-with-launch-of-new-trust-center
IndiCater, reviewed 29 September 2026
- Homepage: modules, sectors, pricing FAQ, customershttps://indicater.com/
- Recipe and menu featureshttps://indicater.com/recipe-menu-management-software/
- Inventory featureshttps://indicater.com/inventory-management-software/
- Integration logoshttps://indicater.com/hospitality-integrations/
- APIhttps://indicater.com/indicater-hospitality-api/
- Company history and parenthttps://indicater.com/team/
- Supporthttps://indicater.com/training-and-support/
- Contact and support routeshttps://indicater.com/contact/
MarketMan, reviewed 29 September 2026
- Homepage: positioning, distributor offerhttps://www.marketman.com
- Plans, prices, add-ons, FAQs, customershttps://www.marketman.com/pricing-for-restaurant-inventory-management-system
- Platform overview and FAQhttps://www.marketman.com/platform
- Inventory features, hardwarehttps://www.marketman.com/platform/restaurant-inventory-management-software
- Multi-unit and commissary featureshttps://www.marketman.com/platform/multi-unit-restaurant-commissary-kitchen-inventory-software
- Invoice scanning and APhttps://www.marketman.com/platform/marketman-accounts-payable-automation
- Integration partner listhttps://www.marketman.com/partners
- Named customershttps://www.marketman.com/case-studies
- Legal entities, term and renewalhttps://www.marketman.com/saas-subscription-agreement
- Company descriptionhttps://www.marketman.com/about-us
- Page discoveryhttps://www.marketman.com/sitemap.xml
Orderly, reviewed 29 September 2026
- Homepage: positioning, B Corp, 17 years claimhttps://orderly.io/
- Store features, testimonialhttps://orderly.io/for-stores
- Distributor featureshttps://orderly.io/for-distributors
- Platform overviewhttps://orderly.io/overview
- Feature list, security, pricing and support FAQhttps://orderly.io/feature-list
- Company, HQ, registration, marketshttps://orderly.io/about-orderly-uk