eSmiley vs Safefood 360°

eSmiley is a Danish food safety system for professional kitchens. Ideagen Safefood 360° (formerly sold as Safefood 360°) is cloud software for food manufacturers to run food safety and supplier quality management. Both are listed under HACCP & Food Safety Management. Where the profiles show a difference, it is in audience, platforms and countries covered.

Key differences

  • audience

    Audience differs between the profiles. Listed by one product alone: eSmiley: Restaurants and canteens in the Nordics; Safefood 360°: Food manufacturers preparing for GFSI audits.

  • platforms

    They do not run on the same platforms. eSmiley: Web, iOS, Android; Safefood 360°: Web.

  • countries covered

    Country coverage differs. ESmiley names 3 countries and Safefood 360° names 2 countries. No country appears in every list.

  • company background

    By founding year, eSmiley (2007) and Safefood 360° (2010). By headquarters, eSmiley (Copenhagen, Denmark) and Safefood 360° (Dublin, Ireland). Parent companies: eSmiley, WeKomply (Nordic compliance group); Safefood 360°, Ideagen.

Side by side

eSmiley vs Safefood 360°: side-by-side comparison from published vendor information
FieldeSmileySafefood 360°
What it iseSmiley is a Danish food safety system for professional kitchens.Ideagen Safefood 360° (formerly sold as Safefood 360°) is cloud software for food manufacturers to run food safety and supplier quality management.
Best forRestaurants and canteens in the Nordics; Multi-kitchen operators; Kitchens that want inspection supportFood manufacturers preparing for GFSI audits; Processors managing many suppliers; Bakeries, seafood, beverage and pet food producers; Multi-site food groups
Pricing modelQuote onlyQuote only
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWeb, iOS, AndroidWeb
CountriesDenmark, Norway, SwedenUnited Kingdom, United States
LanguagesDanish, English, Norwegian, SwedishChinese (Simplified), Dutch, English (UK), English (US), Finnish, French and 3 more
Number of integrationsNot published2
CertificationsNot publishedSOC 2 Type 2
Security practicesNot publishedDaily geo-replicated backups on Microsoft Azure, Encryption and multi-factor authentication, Single sign-on via Azure AD B2C (OAuth, OpenID Connect, SAML)
Founded20072010
HeadquartersCopenhagen, DenmarkDublin, Ireland
OwnerWeKomply (Nordic compliance group)Ideagen
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by eSmiley

eSmiley does not name any integrations in the material we reviewed.

Named only by Safefood 360°

  • Azure Active Directory B2C
  • Microsoft Outlook

Which to choose

eSmiley

Choose eSmiley if you fit its listed audience: Restaurants and canteens in the Nordics; Multi-kitchen operators; Kitchens that want inspection support.

Safefood 360°

Choose Safefood 360° if your business matches one of the audiences it is listed for: Food manufacturers preparing for GFSI audits; Processors managing many suppliers; Bakeries, seafood, beverage and pet food producers.

What we could not confirm

eSmiley

  • Any price or plan tiers (quote only)
  • Minimum contract term
  • Named integrations
  • Security certifications and hosting details
  • Countries outside the Nordics where it is sold
  • Legal entity name and team size
  • Funding history

Safefood 360°

  • Any price, contract term or free trial (all plans are inquiry only)
  • When Ideagen acquired Safefood 360° (the site shows Ideagen branding and copyright but no date)
  • Team size, funding and founders
  • Countries where it is sold
  • Whether native iOS or Android apps exist (the site says mobile access and offline audits but names no app)

Go further

eSmiley profileSafefood 360° profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

eSmiley, reviewed 29 September 2026

  1. Homepage: products, languages, customer counthttps://www.esmiley.com/
  2. Company, WeKomply, foundinghttps://www.esmiley.com/about-us/
  3. HACCP featureshttps://www.esmiley.com/product/haccp-management/
  4. Sensor featureshttps://www.esmiley.com/product/automatic-temperature-measurement/
  5. Cleaning planhttps://www.esmiley.com/product/cleaning-plan/
  6. Audit planhttps://www.esmiley.com/product/audit-plan/
  7. Food wastehttps://www.esmiley.com/product/measure-food-waste/
  8. Nutrition labellinghttps://www.esmiley.com/product/nutrition-calculator-and-labelling/
  9. Workplace assessmenthttps://www.esmiley.com/product/workplace-assessment/
  10. Multi kitchenhttps://www.esmiley.com/product/multi-kitchen/
  11. Guarantee, address, VAThttps://www.esmiley.com/smiley-guarantee/
  12. Quote form, phone hourshttps://www.esmiley.com/offer/
  13. Notice periodhttps://www.esmiley.com/termination/
  14. iOS app listinghttps://apps.apple.com/dk/app/esmiley-4safe/id1613520686?l=da
  15. Google Play listinghttps://play.google.com/store/apps/details?id=com.esmiley.app.haccp