GrabMerchant vs Lineman Wongnai

GrabMerchant is the seller-side app and portal for restaurants and shops that sell on Grab's delivery marketplaces in Southeast Asia (GrabFood and GrabMart). LINE MAN Wongnai is a Thai consumer and merchant platform formed in 2020 by the merger of the LINE MAN delivery app and the Wongnai restaurant-review site. Both are listed under Delivery Marketplace. They differ in audience, platforms and countries covered.

Key differences

  • audience

    Not every audience is shared. Entries that only one product lists: GrabMerchant: Restaurants that want delivery and pickup orders in Malaysia; Lineman Wongnai: Thai restaurants that want delivery orders.

  • platforms

    Platform support differs. GrabMerchant: Web, iOS, Android; Lineman Wongnai: iOS, Android.

  • countries covered

    On geography, GrabMerchant names 8 countries and Lineman Wongnai names 1 country. 1 country appears in every list.

  • integrations

    On integrations, GrabMerchant names 4 integrations and Lineman Wongnai names 3 integrations. No partner appears in every list.

Side by side

GrabMerchant vs Lineman Wongnai: side-by-side comparison from published vendor information
FieldGrabMerchantLineman Wongnai
What it isGrabMerchant is the seller-side app and portal for restaurants and shops that sell on Grab's delivery marketplaces in Southeast Asia (GrabFood and GrabMart).LINE MAN Wongnai is a Thai consumer and merchant platform formed in 2020 by the merger of the LINE MAN delivery app and the Wongnai restaurant-review site.
Best forRestaurants that want delivery and pickup orders in Malaysia; Multi-outlet and coffee chains; Merchants that want to advertise inside the Grab appThai restaurants that want delivery orders; Thai restaurants wanting POS and delivery in one system; Large multi-branch restaurant operators
Pricing modelPercentage of sales (commission not published)Percentage of sales
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWeb, iOS, AndroidiOS, Android
CountriesCambodia, Indonesia, Malaysia, Myanmar, Philippines, Singapore and 2 moreThailand
LanguagesEnglish, MalayEnglish, Thai
Number of integrations43
CertificationsNot publishedNot published
Security practicesNot publishedNot published
FoundedNot published2010
HeadquartersNot publishedBangkok, Thailand
OwnerGrabNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by GrabMerchant

  • EasyStore
  • Magento
  • Shopify
  • WooCommerce

Named only by Lineman Wongnai

  • Google
  • LINE MAN
  • LINE Pay

Which to choose

GrabMerchant

Choose GrabMerchant if you fit its listed audience: Restaurants that want delivery and pickup orders in Malaysia; Multi-outlet and coffee chains; Merchants that want to advertise inside the Grab app.

Lineman Wongnai

Choose Lineman Wongnai if you are in one of these groups: Thai restaurants that want delivery orders; Thai restaurants wanting POS and delivery in one system; Large multi-branch restaurant operators.

Less suited to: Restaurants outside Thailand. The vendor describes itself as a Thai ecosystem covering Thai provinces and gives no other country.

What we could not confirm

GrabMerchant

  • Commission rate, fees and ad prices
  • Contract term and renewal
  • POS and third-party integrations for restaurants
  • Founding year, headquarters, funding and employee count of Grab
  • Security certifications
  • App Store and Google Play listings (App Store request was rate limited)
  • Which countries offer GrabMerchant

Lineman Wongnai

  • Current commission rate for the delivery listing (only a dated 2022 promotion is published)
  • Employee count
  • Contract terms
  • Security certifications
  • Merchant Center site details
  • Full list of POS integrations

Go further

GrabMerchant profileLineman Wongnai profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

GrabMerchant, reviewed 29 September 2026

  1. Merchant site homehttps://merchant.grab.com/en-my
  2. GrabFood merchant sign-up, FAQ, app requirementshttps://www.grab.com/my/merchant/food/
  3. Supporthttps://merchant.grab.com/en-my/guides/all/grab-merchant-support-frequently-asked-questions-faq
  4. Marketing Managerhttps://merchant.grab.com/en-my/guides/all/marketing-manager-guide-en
  5. AI assistanthttps://merchant.grab.com/en-my/blog/5-ways-your-merchant-ai-assistant-can-take-your-business-to-the-next-level
  6. Adshttps://merchant.grab.com/en-my/blog/want-more-sales-ads-help-more-consumers-find-you
  7. Grab Momentshttps://merchant.grab.com/en-my/blog/introducing-grab-moments-where-diners-discover-you
  8. Grab Malaysia merchant hubhttps://www.grab.com/my/merchant/
  9. GrabPay acceptancehttps://www.grab.com/my/merchant/checkout-solutions/
  10. Countrieshttps://www.grab.com/my/locations/
  11. Company pagehttps://www.grab.com/my/about/

Lineman Wongnai, reviewed 29 September 2026

  1. Home page: positioning and Wongnai Genie newshttps://lmwn.com/
  2. History, founders, funding, business lineshttps://lmwn.com/about-us/
  3. Merchant services, POS products, reach figureshttps://lmwn.com/be-our-partner-en/
  4. Wongnai Genie AI assistant, BEARHOUSEhttps://lmwn.com/wongnai-genie-ai-en/
  5. Bangkok officehttps://lmwn.com/contact-us/
  6. Wongnai POS features, hardware, pricing, supporthttps://www.wongnai.com/pos/
  7. Delivery listing (LINE MAN GP) pagehttps://business.wongnai.com/restaurant-management-system/
  8. Wongnai for Business entry pagehttps://www.wongnai.com/business