Lineman Wongnai

LINE MAN Wongnai is a Thai consumer and merchant platform formed in 2020 by the merger of the LINE MAN delivery app and the Wongnai restaurant-review site. For restaurants it offers delivery listings through LINE MAN and the Wongnai Merchant App, Wongnai POS (with FoodStory), in-app advertising and financing. It sells to restaurants and other local businesses in Thailand.

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Best for
Thai restaurants that want delivery orders, Thai restaurants wanting POS and delivery in one system
Pricing
Percentage of sales
Runs on
iOS, Android

Who it is for

  • Thai restaurants that want delivery orders

    Restaurants can take LINE MAN delivery orders, edit menus and prices, run promotions and see daily delivery sales through the merchant app.

  • Thai restaurants wanting POS and delivery in one system

    Wongnai POS takes LINE MAN orders straight into the POS alongside dine-in orders.

  • Large multi-branch restaurant operators

    The vendor positions FoodStory POS for large-scale operators managing many branches.

Less suited to: Restaurants outside Thailand. The vendor describes itself as a Thai ecosystem covering Thai provinces and gives no other country.

What it does

  • LINE MAN delivery listing

    Restaurants receive food delivery orders from the LINE MAN app, edit their menu and store information at any time and share an ordering link.

  • Merchant store management

    Merchants manage their online storefront and handle LINE MAN orders through a merchant app.

  • Wongnai profile and reviews

    Restaurants get a profile on Wongnai, the review and discovery service that the vendor says draws 14M+ monthly unique visitors.

  • Digital advertising

    Advertising tools to raise store visibility, plus in-app banners, coupon codes and event sponsorship sold as marketing solutions.

  • Merchant financing

    The vendor lists financial services as a source of capital for merchants to expand.

  • Wongnai POS

    Restaurant management system covering delivery and dine-in orders, kitchen order routing and menu and price changes.

  • FoodStory POS

    POS aimed at large restaurant operators with many branches.

  • Order and pay by QR

    Customers scan to order and pay themselves, with queue alerts through LINE OA (Wongnai Mobile Order and Order & Pay).

  • Table-side ordering

    Staff take orders on a phone and send them to the kitchen and can take QR payment at the table (Wongnai POS Staff).

  • Loyalty CRM

    Customers earn points in store and on LINE MAN, and delivery points can be used as discounts at the restaurant (Wongnai POS CRM).

  • Table reservations

    Guests book online through Google or a shared link, with deposits collected and bookings tracked in the POS (Wongnai Reservations).

  • Wongnai Genie AI assistant

    An AI assistant that answers questions about a restaurant's sales, costs and best sellers and suggests staff schedules; the vendor says it is being rolled out free to Wongnai POS merchants.

  • Remote sales tracking

    Owners check real-time sales and manage the shop from their phone (Wongnai POS Manager).

Pricing

Pricing model
Percentage of sales

No price is published for the delivery listing itself. An older merchant page (2022 promotion) mentions a GP commission of 9% for 30 days and then 30% of order value, with no sign-up fee, but it is dated and per-order. Wongnai POS, a separate product, lists software from 1,090 THB per month (Quick Service, Standard, billed 13,080 THB a year) and 1,790 THB per month (Full Service, 21,480 THB a year), excluding hardware and add-ons; Enterprise is quote only.

Works with

Delivery
LINE MAN
Payments
LINE Pay
Reservations
Google

Wongnai POS says it receives LINE MAN orders automatically, takes payments through LINE Pay devices and lets guests book through Google. No third-party accounting or supplier integrations are named.

Where and how it runs

Available in
Thailand
Languages
Thai, English
Platforms
iOS, Android
Apps
Wongnai POS Manager: Owner app for tracking sales and managing the restaurant
Hardware
Wongnai POS runs on iPad or on the vendor's Android terminals: Pro Dual Screen, Standard Dual Screen (80 mm printer) and Standard Single Screen (15.6 inch). LINE Pay EDC card terminals and a LINE Pay QR BOX are sold with it.

The vendor says its delivery service reaches all 77 provinces of Thailand and describes itself as the Thai consumer and merchant tech ecosystem.

The company

Company
LINE MAN Wongnai
Founded
2010
Headquarters
Bangkok, Thailand
Founders
Yod Chinsupakul, Pattrawoot Suesatayasilp, Suparit Krityakien, Worawee Sattayavinij
Funding
  • Series B, USD 265 million, September 2022 (GIC, LINE Corporation, BRV Capital Management, PTT Oil and Retail Business, Bualuang Ventures, Taiwan Mobile)
  • Investment, USD 110 million, January 2020 (BRV Capital Management)
Customers named by the vendor
BEARHOUSE

Security and support

Support
Wongnai POS lists after-sales support on 02 821 5289, stated as available every day, 24 hours. The company also publishes help articles and a POS classroom for merchants.

Listing details

Vendor
LINE MAN Wongnai
Built for
Restaurants, Cafés, Ghost kitchens
Focus
Food-specific
Status
Active
Website
lmwn.com

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    Runs on Web, iOS and Android, against iOS and Android for Lineman Wongnai.

  • Uber Eats Manager

    Uber Eats Manager is the merchant dashboard for Uber Eats, the delivery marketplace.

    Runs on Web, against iOS and Android for Lineman Wongnai.

  • Grubhub for Restaurants

    Grubhub for Restaurants is the restaurant-facing side of the Grubhub delivery and pickup marketplace.

    Runs on Web, iOS and Android, against iOS and Android for Lineman Wongnai.

  • SkipTheDishes Restaurant Partner

    SkipTheDishes (Skip) is a Canadian food delivery marketplace, and its partner programme lets restaurants and other businesses list on the Skip app for delivery or pickup.

    Names 13 integrations, against 3 for Lineman Wongnai.

Compare Lineman Wongnai

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Current commission rate for the delivery listing (only a dated 2022 promotion is published)
  • Employee count
  • Contract terms
  • Security certifications
  • Merchant Center site details
  • Full list of POS integrations

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Home page: positioning and Wongnai Genie newshttps://lmwn.com/
  2. History, founders, funding, business lineshttps://lmwn.com/about-us/
  3. Merchant services, POS products, reach figureshttps://lmwn.com/be-our-partner-en/
  4. Wongnai Genie AI assistant, BEARHOUSEhttps://lmwn.com/wongnai-genie-ai-en/
  5. Bangkok officehttps://lmwn.com/contact-us/
  6. Wongnai POS features, hardware, pricing, supporthttps://www.wongnai.com/pos/
  7. Delivery listing (LINE MAN GP) pagehttps://business.wongnai.com/restaurant-management-system/
  8. Wongnai for Business entry pagehttps://www.wongnai.com/business