GrabMerchant vs ShopeeFood Merchant
GrabMerchant is the seller-side app and portal for restaurants and shops that sell on Grab's delivery marketplaces in Southeast Asia (GrabFood and GrabMart). ShopeeFood Merchant is the restaurant-side app and portal for selling on ShopeeFood, a food delivery marketplace in Vietnam. Both are listed under Delivery Marketplace. Where the profiles show a difference, it is in audience, platforms and countries covered.
Key differences
audience
Audience differs between the profiles. Listed by one product alone: GrabMerchant: Restaurants that want delivery and pickup orders in Malaysia; ShopeeFood Merchant: Restaurants, eateries and cafes in Vietnam wanting delivery orders.
platforms
Platform support differs. GrabMerchant: Web, iOS, Android; ShopeeFood Merchant: Web, Android.
countries covered
GrabMerchant names 8 countries and ShopeeFood Merchant names 1 country. 1 country appears in every list.
company background
GrabMerchant names Grab as its parent company and ShopeeFood Merchant names Shopee (app listing shows publisher Shopee Singapore Private Limited).
Side by side
| Field | GrabMerchant | ShopeeFood Merchant |
|---|---|---|
| What it is | GrabMerchant is the seller-side app and portal for restaurants and shops that sell on Grab's delivery marketplaces in Southeast Asia (GrabFood and GrabMart). | ShopeeFood Merchant is the restaurant-side app and portal for selling on ShopeeFood, a food delivery marketplace in Vietnam. |
| Best for | Restaurants that want delivery and pickup orders in Malaysia; Multi-outlet and coffee chains; Merchants that want to advertise inside the Grab app | Restaurants, eateries and cafes in Vietnam wanting delivery orders |
| Pricing model | Percentage of sales (commission not published) | Percentage of sales |
| Starting price | Not published | Not published |
| Free plan | Not published | Not published |
| Free trial | Not published | Not published |
| Contract | Not published | Not published |
| Platforms | Web, iOS, Android | Web, Android |
| Countries | Cambodia, Indonesia, Malaysia, Myanmar, Philippines, Singapore and 2 more | Vietnam |
| Languages | English, Malay | Vietnamese |
| Number of integrations | 4 | Not published |
| Certifications | Not published | Not published |
| Security practices | Not published | Not published |
| Founded | Not published | Not published |
| Headquarters | Not published | Not published |
| Owner | Grab | Shopee (app listing shows publisher Shopee Singapore Private Limited) |
| Last reviewed | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by GrabMerchant
- EasyStore
- Magento
- Shopify
- WooCommerce
Named only by ShopeeFood Merchant
ShopeeFood Merchant does not name any integrations in the material we reviewed.
Which to choose
GrabMerchant
Choose GrabMerchant if you are in one of these groups: Restaurants that want delivery and pickup orders in Malaysia; Multi-outlet and coffee chains; Merchants that want to advertise inside the Grab app.
ShopeeFood Merchant
Choose ShopeeFood Merchant if you fit its listed audience: Restaurants, eateries and cafes in Vietnam wanting delivery orders.
What we could not confirm
GrabMerchant
- Commission rate, fees and ad prices
- Contract term and renewal
- POS and third-party integrations for restaurants
- Founding year, headquarters, funding and employee count of Grab
- Security certifications
- App Store and Google Play listings (App Store request was rate limited)
- Which countries offer GrabMerchant
ShopeeFood Merchant
- Commission or any fees
- Contract terms
- iOS app
- Integrations
- Company details beyond the app publisher name
- Most product details on the vendor's site
Go further
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
GrabMerchant, reviewed 29 September 2026
- Merchant site homehttps://merchant.grab.com/en-my
- GrabFood merchant sign-up, FAQ, app requirementshttps://www.grab.com/my/merchant/food/
- Supporthttps://merchant.grab.com/en-my/guides/all/grab-merchant-support-frequently-asked-questions-faq
- Marketing Managerhttps://merchant.grab.com/en-my/guides/all/marketing-manager-guide-en
- AI assistanthttps://merchant.grab.com/en-my/blog/5-ways-your-merchant-ai-assistant-can-take-your-business-to-the-next-level
- Adshttps://merchant.grab.com/en-my/blog/want-more-sales-ads-help-more-consumers-find-you
- Grab Momentshttps://merchant.grab.com/en-my/blog/introducing-grab-moments-where-diners-discover-you
- Grab Malaysia merchant hubhttps://www.grab.com/my/merchant/
- GrabPay acceptancehttps://www.grab.com/my/merchant/checkout-solutions/
- Countrieshttps://www.grab.com/my/locations/
- Company pagehttps://www.grab.com/my/about/
ShopeeFood Merchant, reviewed 29 September 2026
- Consumer site shell; no readable contenthttps://shopeefood.vn
- Merchant login page, support emailhttps://merchant.shopeefood.vn/
- Merchant app listing: features, cities, supporthttps://play.google.com/store/apps/details?id=com.sea.foody.nowmerchant&hl=en_US
- Shopee Partner VN app listinghttps://play.google.com/store/apps/details?id=com.shopeepay.merchant.vn&hl=en_US

