Lineman Wongnai vs ShopeeFood Merchant

LINE MAN Wongnai is a Thai consumer and merchant platform formed in 2020 by the merger of the LINE MAN delivery app and the Wongnai restaurant-review site. ShopeeFood Merchant is the restaurant-side app and portal for selling on ShopeeFood, a food delivery marketplace in Vietnam. Both are listed under Delivery Marketplace. Where the profiles show a difference, it is in audience, platforms and countries covered.

Key differences

  • audience

    Not every audience is shared. Entries that only one product lists: Lineman Wongnai: Thai restaurants that want delivery orders; ShopeeFood Merchant: Restaurants, eateries and cafes in Vietnam wanting delivery orders.

  • platforms

    They do not run on the same platforms. Lineman Wongnai: iOS, Android; ShopeeFood Merchant: Web, Android.

  • countries covered

    Lineman Wongnai names 1 country and ShopeeFood Merchant names 1 country. No country appears in every list.

Side by side

Lineman Wongnai vs ShopeeFood Merchant: side-by-side comparison from published vendor information
FieldLineman WongnaiShopeeFood Merchant
What it isLINE MAN Wongnai is a Thai consumer and merchant platform formed in 2020 by the merger of the LINE MAN delivery app and the Wongnai restaurant-review site.ShopeeFood Merchant is the restaurant-side app and portal for selling on ShopeeFood, a food delivery marketplace in Vietnam.
Best forThai restaurants that want delivery orders; Thai restaurants wanting POS and delivery in one system; Large multi-branch restaurant operatorsRestaurants, eateries and cafes in Vietnam wanting delivery orders
Pricing modelPercentage of salesPercentage of sales
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsiOS, AndroidWeb, Android
CountriesThailandVietnam
LanguagesEnglish, ThaiVietnamese
Number of integrations3Not published
CertificationsNot publishedNot published
Security practicesNot publishedNot published
Founded2010Not published
HeadquartersBangkok, ThailandNot published
OwnerNot publishedShopee (app listing shows publisher Shopee Singapore Private Limited)
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Lineman Wongnai

  • Google
  • LINE MAN
  • LINE Pay

Named only by ShopeeFood Merchant

ShopeeFood Merchant does not name any integrations in the material we reviewed.

Which to choose

Lineman Wongnai

Choose Lineman Wongnai if your business matches one of the audiences it is listed for: Thai restaurants that want delivery orders; Thai restaurants wanting POS and delivery in one system; Large multi-branch restaurant operators.

Less suited to: Restaurants outside Thailand. The vendor describes itself as a Thai ecosystem covering Thai provinces and gives no other country.

ShopeeFood Merchant

Choose ShopeeFood Merchant if you are in one of these groups: Restaurants, eateries and cafes in Vietnam wanting delivery orders.

What we could not confirm

Lineman Wongnai

  • Current commission rate for the delivery listing (only a dated 2022 promotion is published)
  • Employee count
  • Contract terms
  • Security certifications
  • Merchant Center site details
  • Full list of POS integrations

ShopeeFood Merchant

  • Commission or any fees
  • Contract terms
  • iOS app
  • Integrations
  • Company details beyond the app publisher name
  • Most product details on the vendor's site

Go further

Lineman Wongnai profileShopeeFood Merchant profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Lineman Wongnai, reviewed 29 September 2026

  1. Home page: positioning and Wongnai Genie newshttps://lmwn.com/
  2. History, founders, funding, business lineshttps://lmwn.com/about-us/
  3. Merchant services, POS products, reach figureshttps://lmwn.com/be-our-partner-en/
  4. Wongnai Genie AI assistant, BEARHOUSEhttps://lmwn.com/wongnai-genie-ai-en/
  5. Bangkok officehttps://lmwn.com/contact-us/
  6. Wongnai POS features, hardware, pricing, supporthttps://www.wongnai.com/pos/
  7. Delivery listing (LINE MAN GP) pagehttps://business.wongnai.com/restaurant-management-system/
  8. Wongnai for Business entry pagehttps://www.wongnai.com/business

ShopeeFood Merchant, reviewed 29 September 2026

  1. Consumer site shell; no readable contenthttps://shopeefood.vn
  2. Merchant login page, support emailhttps://merchant.shopeefood.vn/
  3. Merchant app listing: features, cities, supporthttps://play.google.com/store/apps/details?id=com.sea.foody.nowmerchant&hl=en_US
  4. Shopee Partner VN app listinghttps://play.google.com/store/apps/details?id=com.shopeepay.merchant.vn&hl=en_US