Punchh

Punchh is a loyalty and guest-engagement platform for large restaurant, convenience store and retail brands. It runs loyalty programmes, offers and campaigns, online ordering and guest data. PAR Technology bought Punchh in 2021, and the vendor site now presents it as part of PAR Engagement, sold mainly to enterprise chains rather than single restaurants.

Owned by PAR (partech.com lists Punchh Loyalty in the PAR platform)

Last reviewed

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Best for
Enterprise restaurant chains, Brands that want loyalty, offers and ordering in one suite
Pricing
Quote only
Runs on
Web

Who it is for

  • Enterprise restaurant chains

    The vendor says it is used by more than 275 global brands and describes itself as serving global enterprise restaurant, convenience store, grocery and retail brands.

  • Brands that want loyalty, offers and ordering in one suite

    PAR Engagement joins marketing, ordering, loyalty and guest data under one vendor.

  • Brands that already run PAR POS

    PAR says its POS, ordering, loyalty and payments are designed to work as one platform.

Less suited to: Independent single-site restaurants. The vendor targets enterprise brands, publishes no price and sells through a sales team.

What it does

  • Loyalty programmes

    Points, tiers, referrals and other reward mechanics that a brand configures to its own programme.

  • Campaigns and offers

    Sends personalised offers by SMS, email, QR code and Apple or Google Wallet, without needing an app or loyalty enrolment.

  • Offer controls and fraud protection

    Spend thresholds, item or SKU-level redemption limits, throttling and trackable codes to limit over-discounting.

  • Split testing and send-time optimisation

    A/B tests campaigns and picks send times, with dashboards and redemption reports.

  • Online ordering (PAR Ordering)

    Branded web, app, kiosk and catering ordering with upsells, cart reminders and menus imported from the POS.

  • Third-party marketplace controls (PAR Link)

    Keeps menus, item availability and pricing consistent across delivery marketplaces.

  • Delivery dispatch (PAR Dispatch)

    Automates order assignment, route planning and driver tracking for own fleets or third-party providers.

  • Guest360 guest profiles

    Recognises guests from payment-network references and merges loyalty, ordering, payment and POS activity into one profile, including before enrolment.

  • Challenges and gamification

    Point challenges, Scratch and Win, prize wheels and social contests to raise visit frequency.

  • AI recommendations

    Smart segments and recommendations from machine learning to raise check size and frequency.

  • Smart Passes and Loyalty Pay

    Apple and Google Wallet passes for loyalty and offers, plus QR code, short code and pass-based pay so a guest identifies and pays in one step.

  • Branded apps and kiosk support

    Native or branded apps for loyalty and ordering, plus loyalty and ordering at in-store kiosks.

  • Open APIs

    Documented APIs let a brand build its own front end on top of loyalty, offers and guest data.

  • Managed services and strategy consulting

    Vendor strategists and a managed-services team run campaigns and tune programmes for the brand.

Pricing

Pricing model
Quote only

No prices are published on the vendor site. Pages point to a sales team ('Talk to our team', 'Request a demo').

How it compares

Compared with the 12 products in Loyalty & Rewards that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 3 integrations. The median in this category is 8.
  • Lists Web only. Among the 12 products in this category that state their platforms, 3 list an iOS app and 3 list an Android app.
  • The category's 10 most-named integration partners are Toast, Shopify, Square, Zapier, Clover, iiko, Lightspeed, NCR, Olo, Brink. Of these, this product's listing names Brink.

Works with

Point of sale
PAR Brink POS

The vendor says it has an open API and a partner network for personalisation, messaging and payments, but its partners page does not list names in the page text.

Where and how it runs

Platforms
Web
Hardware
Punchh is software. The vendor says it supports kiosk deployments and works with PAR POS; no other hardware is stated.

The vendor publishes no country list. Its contact page names offices in the US, Canada and India, which are not sales territories.

The company

Company
Punchh, Inc.
Headquarters
Austin, United States
Other offices
New Hartford, New York (PAR headquarters), Toronto, Jaipur, Chennai, Gurgaon
Funding
  • Series C, $40M, November 2019 (Adams Street Partners, Sapphire Ventures, AllianceBernstein)
Customers named by the vendor
Tropical Smoothie Cafe, Beef O'Brady's, Beans & Brews, Salad Collective, MOOYAH Burgers, Fries & Shakes, Salsarita's, Jason's Deli, Church's Texas Chicken, Robeks, Condado Tacos, Yum! Brands, Denny's, Casey's

Security and support

Security and compliance
Encryption in transit (HTTPS) and at rest for uploaded files; AWS hosting across three availability zones, Card data handled by PCI-compliant third-party payment providers, not stored by Punchh, Two-factor authentication available for accounts
Support
The vendor offers strategic consulting, managed services and onboarding-to-optimisation support, and a support link and phone line for existing customers.

Listing details

Vendor
PAR Technology
Built for
Restaurants, Cafés, Bars
Focus
Food-specific
Status
Active
Website
punchh.com

Alternatives to Punchh

See all 28 in Loyalty & Rewards
  • Mobivity

    Mobivity began as a text-message marketing platform for restaurants and now sells Connected Rewards, which places brand offers inside mobile games so restaurant, convenience and fuel brands can acquire and win back customers.

    Names 18 integrations, against 3 for Punchh.

  • Como

    Como is a customer loyalty and engagement platform for restaurant, cafe and retail brands.

    Names 16 integrations, against 3 for Punchh.

  • Thanx

    Thanx is a loyalty and guest engagement platform for restaurant brands.

    Names 12 integrations, against 3 for Punchh.

  • Loyalzoo

    Loyalzoo is a digital loyalty, marketing and subscriptions service for small and medium businesses, including cafes, restaurants and shops.

    Names 9 integrations, against 3 for Punchh.

What we could not confirm

These points were not confirmed when this page was written.

  • Any price, plan or contract term (quote only)
  • Named integrations beyond PAR POS and wallet channels; the partners page shows no names in its text
  • Founding year and founders (only a 2019 CEO, Shyam Rao, and a 2021 co-founder mention appear)
  • Interface languages and countries where it is sold
  • Certifications such as SOC 2 or ISO 27001
  • Employee count