Samuelson Bäckerei-Software
Samuelson is a Berlin software company that sells an integrated set of systems for bakery chains in the German-speaking market: BackShop for tills in branches, BackPro for production and merchandise management on Microsoft Dynamics 365 Business Central, BackDispo for goods distribution and BackBI for sales reporting. It also offers self-order terminals, a web shop and a customer app. It is sold to branch and delivery bakeries.
Last reviewed

- Best for
- Bakery chains with many branches, Delivery bakeries and central production sites
- Pricing
- Quote only
- Runs on
- Web, iOS, Android
Who it is for
Bakery chains with many branches
Till, ERP, distribution and reporting share one database, and BackShop reporting is built for large numbers of branches and tills.
Delivery bakeries and central production sites
BackPro covers the production and marketing chain, with role-based screens for production planning, raw material forecasts and quality.
Bakeries adding self-service and online sales
Order terminals, a white-label web shop with click and collect, and a customer app connect to the till.
What it does
BackShop bakery till
Touch till with picture keys, product info with allergens and ingredients, messaging between head office and branches, and automatic time recording when the user changes.
Legal cash register compliance
Includes a technical security device (TSE) and a DSFinV-K interface for tax audits in Germany.
Snack builder and breakfast combos
Rings up snacks by building blocks, breakfast combos and menus, with promotional prices calculated automatically.
Payments
Cards, contactless, Apple Pay and Google Pay, and optionally customer cards and loyalty credit.
BackPro ERP for bakery head offices
Merchandise management for production and distribution built on Dynamics 365 Business Central, with role centres for production, planning and quality.
BackDispo goods distribution
Touchscreen picking and distribution control with storage displays, integrated in BackPro without an interface, plus a tablet or phone app.
BackBI business intelligence
Cloud dashboards on till and ERP data with branch comparison, assortment analysis and Power BI-based custom reports, on web and mobile app.
Self-order terminal
Self-service ordering and cashless payment terminal for bakery branches.
Bakery web shop
White-label web shop with click and collect or parcel delivery.
Customer app
Weekly offers, digital loyalty cards and coupons, favourite branches, usable offline.
Electronic price labels
Connects Shop IQ digital shelf labels to the till so prices update automatically.
Pricing
- Pricing model
- Quote only
No prices are published; the site offers a product demo appointment and contact form. Support offerings vary by product and service contract.
How it compares
Compared with the 23 products in Bakery Management Software that have a profile on this site. These figures describe the category. They are not a recommendation.
- Names 5 integrations. The median in this category is 3.
- One of 2 products in this category with an iOS app. One of 5 products in this category with an Android app. 22 products in this category state their platforms.
Works with
- Loyalty
- hello again
- Other
- Microsoft Dynamics 365 Business CentralPower BIShop IQ
- Scheduling
- Pentacode
The vendor says it supports many interfaces to other merchandise, time recording and forecasting systems but names few.
Where and how it runs
- Customers in
- Germany, Switzerland, Austria
- Languages
- German
- Platforms
- Web, iOS, Android
- Apps
- BackBI app: Mobile sales reporting
- Hardware
- Tills and touch terminals; the order terminal suits various hardware systems. No hardware list is given.
The vendor gives no country list. Named reference customers include German bakeries, Hug Gruppe AG (Swiss) and Haubi's (GesmbH, Austrian legal form).
The company
- Company
- Samuelson Unternehmensberatung und Software-Entwicklung GmbH
- Registration
- HRB 61055, AG Charlottenburg
- Founded
- 1987
- Headquarters
- Berlin, Germany
- Other offices
- Oberhausen
- Customers named by the vendor
- Malzers, Essmann's Backstube, Höflinger Müller, Hug Gruppe AG, Görtz Bäcker, Bäckerei Ganseforth, Haubi's, BioBackHaus
Security and support
- Security and compliance
- Technical security device (TSE) and DSFinV-K interface for German fiscal compliance
- Support
- Phone and email support by product, with remote access via TeamViewer. Support scope depends on the service contract.
Listing details
- Vendor
- Samuelson
- Built for
- Bakeries
- Focus
- Food-specific
- Status
- Active
- Website
- samuelson.de
Alternatives to Samuelson Bäckerei-Software
See all 28 in Bakery Management SoftwareMark.One
Mark.One is a fully web-based all-in-one software for bakeries and other production food businesses, built by an Austrian company.
Runs on Web, against Web, iOS and Android for Samuelson Bäckerei-Software.
HS-Soft Bäckerei
HS-Soft is a Swiss software company selling a modular, cloud-based suite for bakery, confectionery and cafe businesses.
Runs on Web and Android, against Web, iOS and Android for Samuelson Bäckerei-Software.
TURBOback
TURBOback NEXT is cloud back-office software for craft bakeries in Germany.
Runs on Web, against Web, iOS and Android for Samuelson Bäckerei-Software.
Cybake
Cybake is cloud ERP software built for bakeries.
Runs on Web, against Web, iOS and Android for Samuelson Bäckerei-Software.
Compare Samuelson Bäckerei-Software
Side-by-side tables built from the same profile data.
- Samuelson Bäckerei-Software vs Cybake
- Samuelson Bäckerei-Software vs epadoca
- Samuelson Bäckerei-Software vs HS-Soft Bäckerei
- Samuelson Bäckerei-Software vs Mark.One
- Samuelson Bäckerei-Software vs Otami
- Samuelson Bäckerei-Software vs TURBOback
- Samuelson Bäckerei-Software vs HS-Soft Bäckerei vs Mark.One
- Samuelson Bäckerei-Software vs HS-Soft Bäckerei vs Mark.One vs TURBOback
What we could not confirm
These points were not confirmed when this page was written.
- Prices and contract terms
- Team size and funding
- Countries served beyond reference customers
- Hardware models
- Security certifications
- Interface languages other than German
Sources
Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.
- Homepage and referenceshttps://www.samuelson.de/
- BackShophttps://www.samuelson.de/produkte/baeckerei-kassensystem-backshop/
- BackProhttps://www.samuelson.de/produkte/baeckerei-warenwirtschaft-backpro/
- BackDispohttps://www.samuelson.de/produkte/baeckerei-warenverteilung-backdispo/
- BackBIhttps://www.samuelson.de/baeckerei-software-produktubersicht/backbi/
- Order terminalhttps://www.samuelson.de/baeckerei-software-produktubersicht/baeckerei-bestellterminal/
- Web shophttps://www.samuelson.de/baeckerei-software-produktubersicht/baeckerei-webshop/
- Customer apphttps://www.samuelson.de/baeckerei-software-produktubersicht/baeckerei-app/
- Shop IQhttps://www.samuelson.de/baeckerei-software-produktubersicht/backshop-shop-iq/
- Pentacodehttps://www.samuelson.de/baeckerei-software-produktubersicht/digitale-partnerschaft-fuer-modernes-personalmanagement/
- Partnershttps://www.samuelson.de/unternehmen/partner/
- History, scale claimshttps://www.samuelson.de/unternehmen/profil/
- Till FAQhttps://www.samuelson.de/produkte/faq-kassensystem/
- Supporthttps://www.samuelson.de/samuelson-support/
- Legal entityhttps://www.samuelson.de/impressum/