SIRA

Sira is an AI customer-experience platform for restaurant chains. It collects reviews and feedback from Google Maps, delivery apps and surveys into one feed, groups them into recurring issues by branch, shift and menu item, turns complaints into tickets and drafts replies. It also manages Google business listings. It is made by Roboost and aimed at multi-branch restaurant and food-service brands, mainly in the Middle East.

Last reviewed

Visit website
Home page of SIRA's website
SIRA's website on 30 September 2026
Best for
Multi-branch restaurant and QSR chains, Brands selling through Middle East delivery apps
Pricing
Quote only
Runs on
Web

Who it is for

  • Multi-branch restaurant and QSR chains

    Compares branches, shifts and channels and gives each branch manager objectives; the vendor describes it as built for multi-location food and beverage.

  • Brands selling through Middle East delivery apps

    Pulls in reviews from HungerStation, Keeta, Jahez, Mrsool, Deliveroo, Talabat and Careem.

What it does

  • Review aggregation

    Pulls Google Maps, delivery-app, Trustpilot, Tripadvisor, survey, WhatsApp and social feedback into one live feed, attributed to a branch.

  • AI insights

    Groups feedback into themes such as cold food, missing items and staff attitude, ranked by frequency, severity and trend, and breaks them down by branch, channel, shift and menu item.

  • Incident management

    Turns complaints into tickets with severity, owner, priority and SLA countdown timers, with replies by SMS, WhatsApp or Google.

  • Auto AI reply

    An AI agent drafts review replies that reflect the specific issue and the restaurant's tone and policies.

  • Survey management

    Short surveys capture ratings privately and send satisfied guests on to leave a Google review.

  • Location objectives

    Finds the weakest topic at each branch from 6 months of feedback and sets a measurable target with action items for the branch manager.

  • Presence management

    Audits Google Business Profile listings across branches, optimises categories and descriptions, and publishes Google Posts and menus.

  • Agentic branch task assignment

    Breaks a recurring problem down by branch, turns it into store-level tasks and tracks progress.

Pricing

Pricing model
Quote only

No prices are published. The site offers a demo and a free CX Health Check.

Works with

Delivery
HungerStationKeetaJahezMrsoolDeliverooCareemTalabat
Other
Google MapsTrustpilotTripadvisorWhatsApp

These are review and feedback sources Sira reads from, not two-way integrations with restaurant systems; no POS integrations are listed.

Where and how it runs

Customers in
Saudi Arabia, Egypt
Languages
English, Arabic
Platforms
Web

Inferred from Roboost's offices in Riyadh and Cairo, the Middle East delivery apps it supports and a client logo for Kudu Saudi; the vendor states no country list.

The company

Company
Roboost Inc.
Other offices
Wilmington, Delaware (USA), Riyadh (Saudi Arabia), Cairo (Egypt)
Customers named by the vendor
Papa Johns, McDonald's, Nespresso, Kudu, Shawarmer, Buffalo Burger, Nana

Listing details

Vendor
Sira
Built for
Restaurants, Cafés, Bars
Focus
Food-specific
Status
Active
Website
getsira.ai
Also listed in
Guest CRM & Customer Data Platform

Alternatives to SIRA

See all 15 in Reviews & Reputation Management

  • Momos

    Momos is guest-experience software for multi-location restaurant brands.

    Names 5 integrations, against 11 for SIRA.

  • Tattle

    Tattle is a guest feedback platform for multi-location restaurant brands.

    Runs on Web, iOS and Android, against Web for SIRA.

  • Ovation

    Ovation is a guest feedback platform for restaurants, run by Ovation Up, Inc.

    Names 23 integrations, against 11 for SIRA.

  • Yumpingo

    Dish-level guest feedback product for restaurants, now offered under Black Box Intelligence.

Compare SIRA

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Pricing
  • Contract terms
  • POS and other system integrations
  • Security certifications
  • Headquarters and founding year
  • Support hours

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Home pagehttps://getsira.ai/
  2. Review aggregationhttps://getsira.ai/features/review-aggregation
  3. AI insightshttps://getsira.ai/features/ai-insights
  4. Incident managementhttps://getsira.ai/features/incident-management
  5. Auto replyhttps://getsira.ai/features/auto-ai-reply
  6. Surveyshttps://getsira.ai/features/survey-management
  7. Location objectiveshttps://getsira.ai/features/location-objective
  8. Listingshttps://getsira.ai/features/presence-management
  9. Company and officeshttps://getsira.ai/about-us