AppInstitute vs EasyOrder vs HeapsGo vs xMenu

AppInstitute is a no-code builder for branded mobile apps that can be published to the Apple App Store, Google Play or as a progressive web app. EasyOrder is a commission-free direct ordering system from Easy-Order BV in Zaventem, Belgium. HeapsGo builds custom-branded digital ordering platforms for restaurants: a webshop, mobile app, self-order kiosk and staff order manager that sit on one back end. xMenu is an Italian online ordering system that gives a restaurant its own branded native app on the Apple App Store and Google Play, plus an ordering website. All four are listed under Branded Restaurant App Builder. The main differences are in price, audience and integrations.

Key differences

  • price

    Starting prices: AppInstitute at GBP 49 per month; EasyOrder at EUR 89 per location per month; xMenu at EUR 39 per month. The currency or billing basis differs, so they are not directly comparable. HeapsGo does not publish a starting price.

  • audience

    Not every audience is shared. Entries that only one product lists: AppInstitute: Restaurants and takeaways wanting their own ordering app; EasyOrder: Restaurants that want direct orders instead of marketplace commission; HeapsGo: Independent restaurants with growth plans; xMenu: Italian restaurants and takeaway or delivery brands that want their own app.

  • integrations

    AppInstitute names 3 integrations, EasyOrder names 10 integrations, HeapsGo names 13 integrations and xMenu names 20 integrations. No partner appears in every list.

  • company background

    By headquarters, AppInstitute (Nottingham, United Kingdom), EasyOrder (Zaventem, Belgium), HeapsGo (Copenhagen, Denmark) and xMenu (Verona, Italy).

Side by side

AppInstitute vs EasyOrder vs HeapsGo vs xMenu: side-by-side comparison from published vendor information
FieldAppInstituteEasyOrderHeapsGoxMenu
What it isAppInstitute is a no-code builder for branded mobile apps that can be published to the Apple App Store, Google Play or as a progressive web app.EasyOrder is a commission-free direct ordering system from Easy-Order BV in Zaventem, Belgium.HeapsGo builds custom-branded digital ordering platforms for restaurants: a webshop, mobile app, self-order kiosk and staff order manager that sit on one back end.xMenu is an Italian online ordering system that gives a restaurant its own branded native app on the Apple App Store and Google Play, plus an ordering website.
Best forRestaurants and takeaways wanting their own ordering app; Cafes, bars and clubs building repeat visits; Agencies and resellersRestaurants that want direct orders instead of marketplace commission; Franchises and multi-outlet brands; Bakeries, butchers, food courts and dark kitchens; Fast-food and quick-service brands adding kiosksIndependent restaurants with growth plans; Restaurant chains with 3 or more locations; Enterprise multi-brand operatorsItalian restaurants and takeaway or delivery brands that want their own app; Restaurants without their own couriers; Brands wanting custom app features
Pricing modelSubscription per appSubscription per locationQuote onlySubscription per restaurant
Starting priceGBP 49 per monthEUR 89 per location per monthNot publishedEUR 39 per month
Free planNoNoNot publishedNot published
Free trialYesYesNot publishedNot published
ContractNone for monthly plansNot publishedNot publishedNone on the sales-based package; quarterly, half-yearly or annual terms apply if the restaurant picks a subscription package
PlatformsWeb, iOS, AndroidWeb, iOS, AndroidNot publishedWeb, iOS, Android
CountriesNot publishedBelgiumNot publishedItaly
LanguagesNot publishedNot publishedNot publishedItalian
Number of integrations3101320
CertificationsNot publishedNot publishedNot publishedNot published
Security practicesNot publishedEnterprise-grade security listed on the Enterprise plan (no certification named)Not publishedNot published
Founded2011Not published2014Not published
HeadquartersNottingham, United KingdomZaventem, BelgiumCopenhagen, DenmarkVerona, Italy
OwnerNot publishedNot publishedHeaps Digital VenturesNot published
Last reviewed29 September 202629 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by AppInstitute

  • Ecwid
  • Shopify
  • Woo Commerce

Named only by EasyOrder

  • Apicbase
  • CareSine Pos
  • CentralApp
  • Coursicab
  • Modullo
  • Mollie
  • Stripe

Named only by HeapsGo

  • FoodoraGo
  • Intercom
  • Just Eat DaaS
  • MobilePay
  • Nets
  • Segment
  • VIPPS
  • Wolt Drive

Named only by xMenu

  • Cassa in Cloud
  • Deliverart
  • Digital Blu
  • Epson
  • Glovo
  • iPratico
  • Nexi
  • Passepartout
  • PayPal
  • Plateform
  • PonyU
  • Satispay
and 3 more
  • Stuart
  • Tilby
  • Up Day

Which to choose

AppInstitute

Choose AppInstitute if you are in one of these groups: Restaurants and takeaways wanting their own ordering app; Cafes, bars and clubs building repeat visits; Agencies and resellers.

EasyOrder

Choose EasyOrder if you are in one of these groups: Restaurants that want direct orders instead of marketplace commission; Franchises and multi-outlet brands; Bakeries, butchers, food courts and dark kitchens.

HeapsGo

Choose HeapsGo if you are in one of these groups: Independent restaurants with growth plans; Restaurant chains with 3 or more locations; Enterprise multi-brand operators.

xMenu

Choose xMenu if you are in one of these groups: Italian restaurants and takeaway or delivery brands that want their own app; Restaurants without their own couriers; Brands wanting custom app features.

What we could not confirm

AppInstitute

  • Named payment gateways
  • Which plans include which features beyond the pricing page summary
  • Legal entity and team size
  • Funding
  • Security certifications
  • Interface languages

EasyOrder

  • Founding year, founders, team size and funding
  • Company registration number
  • Minimum contract term and renewal length
  • Full per-plan feature split beyond the key features shown
  • Kiosk hardware pricing and models
  • Interface languages
  • Security certifications
  • Which countries the service is sold in beyond Belgium and Europe

HeapsGo

  • Pricing and contract terms
  • Countries served
  • Native app platforms
  • Supported POS systems
  • Team size and funding
  • Security certifications

xMenu

  • Founding year, team size and funding (the About page is marked coming soon)
  • Prices for packages above the 39 euro starting fee
  • Support hours and channels
  • Security certifications and hosting
  • Interface languages other than Italian

Go further

AppInstitute profileEasyOrder profileHeapsGo profilexMenu profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

HeapsGo, reviewed 29 September 2026

  1. Single-page site: product, integrations, segments, company footerhttps://www.heapsgo.com/en/