xMenu

xMenu is an Italian online ordering system that gives a restaurant its own branded native app on the Apple App Store and Google Play, plus an ordering website. It handles delivery and takeaway orders, loyalty points, marketing automation, online payments and table ordering, and connects to Italian POS and delivery services. The vendor sells it to restaurants and says it has more than 700 customers.

Last reviewed

Visit website
Home page of xMenu's website
xMenu's website on 30 September 2026
Best for
Italian restaurants and takeaway or delivery brands that want their own app, Restaurants without their own couriers
Pricing
From EUR 39 per month
Runs on
iOS, Android, Web

Who it is for

  • Italian restaurants and takeaway or delivery brands that want their own app

    Customers order in the restaurant's own branded native app, so the restaurant keeps its customer data instead of relying on marketplaces.

  • Restaurants without their own couriers

    Orders can be handed to partner couriers such as Glovo on Demand, Stuart and PonyU, or added to the restaurant's own drivers.

  • Brands wanting custom app features

    The vendor customises the home page, loyalty programme, ordering flow and connections to POS or loyalty tools on request.

What it does

  • Branded native app

    A restaurant-specific app published on the Apple App Store and Google Play; the vendor stresses that it is not a web app.

  • Online ordering e-commerce site

    An ordering website for takeaway and delivery alongside the app.

  • Loyalty points

    Points programme for customers who order online, at the table or in the venue, with push notifications.

  • Cross-selling and featured products

    Highlights products and suggests extras at checkout to raise basket size.

  • Marketing automation

    Automated messages to bring customers back and increase order frequency.

  • Meta and Google tracking

    Connects to Meta Business Manager with Pixel, Conversions API and Facebook SDK so restaurants can see app downloads and abandoned carts.

  • Customer data export

    Collects customer data that can be downloaded to Excel and analysed.

  • Statistics dashboard

    Sales trends by product and new customer acquisition.

  • Online payments

    Card and wallet payments including Nexi, Satispay, Apple Pay, Google Pay, PayPal and Up Day meal vouchers.

  • Digital menu and table ordering

    A digital menu and ordering from the table.

  • Table booking

    A table reservation service offered at no charge through a partnership with Plateform.

  • Delivery partners

    Connects to courier services so the restaurant can outsource delivery or combine partner couriers with its own.

  • Custom development

    Custom app design, loyalty tied to the restaurant's POS via barcode, and links to Deliverect or other delivery partners.

Pricing

Starting price
From EUR 39 per month
Pricing model
Subscription per restaurant
Minimum contract
None on the sales-based package; quarterly, half-yearly or annual terms apply if the restaurant picks a subscription package

The pricing page says xMenu starts at 39 euro per month with no minimum term or contract, and that the restaurant pays only when the service is used. The terms add a one-off activation fee of 100 to 400 euro, an optional printer at 150 to 300 euro, and say packages can be a fixed fee, a percentage of sales, or a monthly fee based on sales. Prices exclude VAT.

How it compares

Compared with the 8 products in Branded Restaurant App Builder that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 20 integrations. The median in this category is 3.
  • One of 6 products in this category with an iOS app. One of 6 products in this category with an Android app. 7 products in this category state their platforms.
  • The category's 10 most-named integration partners are Deliverect, Adyen, Apple Pay, Glovo, Google Pay, Mailchimp, Meta, Stripe, Stuart, Apicbase. Of these, this product's listing names Deliverect, Apple Pay, Glovo, Google Pay, Mailchimp, Meta, Stuart.

Works with

Delivery
DeliverectGlovoStuartPonyU
Other
MailchimpMeta
Payments
NexiSatispayApple PayGoogle PayPayPalUp Day
Point of sale
Digital BluCassa in CloudTilbyDeliverartiPraticoEpsonPassepartout
Reservations
Plateform

The vendor's integrations page also lists marketing agency partners (Ristorante Sold Out, Terenzi Concept, Mangia Digitale).

Where and how it runs

Customers in
Italy
Languages
Italian
Platforms
iOS, Android, Web
Apps
Restaurant-branded xMenu app: Native ordering app customers download from the App Store and Google Play under the restaurant's brand
Hardware
An xMenu printer for incoming orders is optionally sold with activation at 150 to 300 euro.

Inferred from the Italian-language site, Italian courier partners and Italian POS integrations; the vendor does not state a country list.

The company

Company
xMenu s.r.l.
Registration
Partita IVA 04740490232
Headquarters
Verona, Italy
Customers named by the vendor
Buongusto, Enzu, Poke Flash, Verde Salvia, L'Antico Sapore, Sugo Sushi Torino, Pizza D'ok

Security and support

Support
Customer testimonials on the vendor site praise responsive support. The vendor states no support hours or channels on its site.

Listing details

Built for
Restaurants
Focus
Food-specific
Status
Active
Website
xmenu.it
Also listed in
Online Ordering System

Alternatives to xMenu

See all 45 in Branded Restaurant App Builder

  • Kuokko

    Kuokko is an Italian platform that builds a restaurant's own branded iOS and Android ordering app, plus a web app, digital QR menu, table ordering, table booking and a rider app for delivery.

    Names 3 integrations, against 20 for xMenu.

  • HeapsGo

    HeapsGo builds custom-branded digital ordering platforms for restaurants: a webshop, mobile app, self-order kiosk and staff order manager that sit on one back end.

    Names 13 integrations, against 20 for xMenu.

  • EasyOrder

    EasyOrder is a commission-free direct ordering system from Easy-Order BV in Zaventem, Belgium.

    Names 10 integrations, against 20 for xMenu.

  • Iridi

    Iridi is an Italian service that builds and publishes a branded mobile app for a business, including restaurants, pizzerias and other food and drink venues.

    Runs on iOS and Android, against Web, iOS and Android for xMenu.

Compare xMenu

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Founding year, team size and funding (the About page is marked coming soon)
  • Prices for packages above the 39 euro starting fee
  • Support hours and channels
  • Security certifications and hosting
  • Interface languages other than Italian

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Homepagehttps://www.xmenu.it/
  2. App and featureshttps://www.xmenu.it/it/app-ristoranti
  3. Pricing and custom workhttps://www.xmenu.it/it/prezzi
  4. Integrations and partnershttps://www.xmenu.it/it/partners-integrations
  5. Delivery partnershttps://www.xmenu.it/it/delivery
  6. Marketing toolshttps://www.xmenu.it/it/marketing
  7. Table bookinghttps://www.xmenu.it/it/prenotazione-tavoli
  8. Customershttps://www.xmenu.it/it/clients
  9. Terms: fees, term, legal entity, addresshttps://www.xmenu.it/it/terms-and-conditions