AppInstitute vs HeapsGo vs xMenu

AppInstitute is a no-code builder for branded mobile apps that can be published to the Apple App Store, Google Play or as a progressive web app. HeapsGo builds custom-branded digital ordering platforms for restaurants: a webshop, mobile app, self-order kiosk and staff order manager that sit on one back end. xMenu is an Italian online ordering system that gives a restaurant its own branded native app on the Apple App Store and Google Play, plus an ordering website. All three are listed under Branded Restaurant App Builder. They differ in price, audience and integrations.

Key differences

  • price

    Starting prices: AppInstitute at GBP 49 per month; xMenu at EUR 39 per month. The currency or billing basis differs, so they are not directly comparable. HeapsGo does not publish a starting price.

  • audience

    Audience differs between the profiles. Listed by one product alone: AppInstitute: Restaurants and takeaways wanting their own ordering app; HeapsGo: Independent restaurants with growth plans; xMenu: Italian restaurants and takeaway or delivery brands that want their own app.

  • integrations

    On integrations, AppInstitute names 3 integrations, HeapsGo names 13 integrations and xMenu names 20 integrations. No partner appears in every list.

  • company background

    Headquarters: AppInstitute, Nottingham, United Kingdom; HeapsGo, Copenhagen, Denmark; xMenu, Verona, Italy.

Side by side

AppInstitute vs HeapsGo vs xMenu: side-by-side comparison from published vendor information
FieldAppInstituteHeapsGoxMenu
What it isAppInstitute is a no-code builder for branded mobile apps that can be published to the Apple App Store, Google Play or as a progressive web app.HeapsGo builds custom-branded digital ordering platforms for restaurants: a webshop, mobile app, self-order kiosk and staff order manager that sit on one back end.xMenu is an Italian online ordering system that gives a restaurant its own branded native app on the Apple App Store and Google Play, plus an ordering website.
Best forRestaurants and takeaways wanting their own ordering app; Cafes, bars and clubs building repeat visits; Agencies and resellersIndependent restaurants with growth plans; Restaurant chains with 3 or more locations; Enterprise multi-brand operatorsItalian restaurants and takeaway or delivery brands that want their own app; Restaurants without their own couriers; Brands wanting custom app features
Pricing modelSubscription per appQuote onlySubscription per restaurant
Starting priceGBP 49 per monthNot publishedEUR 39 per month
Free planNoNot publishedNot published
Free trialYesNot publishedNot published
ContractNone for monthly plansNot publishedNone on the sales-based package; quarterly, half-yearly or annual terms apply if the restaurant picks a subscription package
PlatformsWeb, iOS, AndroidNot publishedWeb, iOS, Android
CountriesNot publishedNot publishedItaly
LanguagesNot publishedNot publishedItalian
Number of integrations31320
CertificationsNot publishedNot publishedNot published
Security practicesNot publishedNot publishedNot published
Founded20112014Not published
HeadquartersNottingham, United KingdomCopenhagen, DenmarkVerona, Italy
OwnerNot publishedHeaps Digital VenturesNot published
Last reviewed29 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by AppInstitute

  • Ecwid
  • Shopify
  • Woo Commerce

Named only by HeapsGo

  • Adyen
  • FoodoraGo
  • Intercom
  • Just Eat DaaS
  • MobilePay
  • Nets
  • Segment
  • VIPPS
  • Wolt Drive

Named only by xMenu

  • Cassa in Cloud
  • Deliverart
  • Digital Blu
  • Epson
  • Glovo
  • iPratico
  • Mailchimp
  • Nexi
  • Passepartout
  • PayPal
  • Plateform
  • PonyU
and 4 more
  • Satispay
  • Stuart
  • Tilby
  • Up Day

Which to choose

AppInstitute

Choose AppInstitute if you are in one of these groups: Restaurants and takeaways wanting their own ordering app; Cafes, bars and clubs building repeat visits; Agencies and resellers.

HeapsGo

Choose HeapsGo if your business matches one of the audiences it is listed for: Independent restaurants with growth plans; Restaurant chains with 3 or more locations; Enterprise multi-brand operators.

xMenu

Choose xMenu if you fit its listed audience: Italian restaurants and takeaway or delivery brands that want their own app; Restaurants without their own couriers; Brands wanting custom app features.

What we could not confirm

AppInstitute

  • Named payment gateways
  • Which plans include which features beyond the pricing page summary
  • Legal entity and team size
  • Funding
  • Security certifications
  • Interface languages

HeapsGo

  • Pricing and contract terms
  • Countries served
  • Native app platforms
  • Supported POS systems
  • Team size and funding
  • Security certifications

xMenu

  • Founding year, team size and funding (the About page is marked coming soon)
  • Prices for packages above the 39 euro starting fee
  • Support hours and channels
  • Security certifications and hosting
  • Interface languages other than Italian

Go further

AppInstitute profileHeapsGo profilexMenu profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

HeapsGo, reviewed 29 September 2026

  1. Single-page site: product, integrations, segments, company footerhttps://www.heapsgo.com/en/