Ardent Seller vs ShowUp

Ardent Seller is web-based inventory, production and sales software for small-batch makers, including at-home bakers, cottage food producers, coffee roasters, and candle, soap and jewelry makers. ShowUp is a web platform for people who run vendor-driven events such as farmers markets, food truck rallies, pop-up markets and expos. Both are listed under Farmers Market & Cottage Food Business Tools. They differ in price and audience.

Key differences

  • price

    On price, Ardent Seller lists USD 19 per month. ShowUp does not publish a starting price.

  • audience

    The audiences they list differ. Listed for one product only, for example: Ardent Seller: At-home bakers and cottage food producers; ShowUp: Farmers market organizers.

Side by side

Ardent Seller vs ShowUp: side-by-side comparison from published vendor information
FieldArdent SellerShowUp
What it isArdent Seller is web-based inventory, production and sales software for small-batch makers, including at-home bakers, cottage food producers, coffee roasters, and candle, soap and jewelry makers.ShowUp is a web platform for people who run vendor-driven events such as farmers markets, food truck rallies, pop-up markets and expos.
Best forAt-home bakers and cottage food producers; Farmers market vendors and craft sellers; Etsy and Shopify sellers who make their productsFarmers market organizers; Food truck rally organizers; Pop-up markets, flea markets and expos
Pricing modelSubscription with free planFree for organizers, transaction fees
Starting priceUSD 19 per monthNot published
Free planYesYes
Free trialNot publishedNot published
ContractNot publishedNone: the vendor says no contracts
PlatformsWebWeb
CountriesNot publishedNot published
LanguagesNot publishedNot published
Number of integrations2Not published
CertificationsNot publishedPCI compliant
Security practicesTLS in transit and AES-256 encryption at restData encrypted in transit (HTTPS/TLS)
FoundedNot publishedNot published
HeadquartersNot publishedNot published
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Ardent Seller

  • Etsy
  • Shopify

Named only by ShowUp

ShowUp does not name any integrations in the material we reviewed.

Which to choose

Ardent Seller

Choose Ardent Seller if you fit its listed audience: At-home bakers and cottage food producers; Farmers market vendors and craft sellers; Etsy and Shopify sellers who make their products.

Our profile lists a weaker fit: Enterprise manufacturers: the vendor says the feature set is tuned for creator businesses with fewer than 50 employees.

ShowUp

Choose ShowUp if you are in one of these groups: Farmers market organizers; Food truck rally organizers; Pop-up markets, flea markets and expos.

What we could not confirm

Ardent Seller

  • Contract terms
  • Countries served
  • Team size, founding year, headquarters and funding
  • Mobile apps
  • Interface languages
  • Independent security certifications (only controls listed)

ShowUp

  • Number of events or organizers served (vendor figures not verified)
  • Founding year, founders, headquarters, employee count and funding
  • Countries served
  • Contract and cancellation terms beyond the no-contracts statement
  • Whether ShowUp offers any paid plan or add-on price (Custom Branding add-on price not shown)

Go further

Ardent Seller profileShowUp profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.