Marketspread vs ShowUp

Marketspread is web software for people who run farmers markets, flea and craft markets, fairs, festivals and trade shows. ShowUp is a web platform for people who run vendor-driven events such as farmers markets, food truck rallies, pop-up markets and expos. Both are listed under Farmers Market & Cottage Food Business Tools. Where the profiles show a difference, it is in audience and platforms.

Key differences

  • audience

    The audiences they list differ. Listed for one product only, for example: Marketspread: Farmers market managers; ShowUp: Farmers market organizers.

  • platforms

    They do not run on the same platforms. Marketspread: Web, iOS, Android; ShowUp: Web.

Side by side

Marketspread vs ShowUp: side-by-side comparison from published vendor information
FieldMarketspreadShowUp
What it isMarketspread is web software for people who run farmers markets, flea and craft markets, fairs, festivals and trade shows.ShowUp is a web platform for people who run vendor-driven events such as farmers markets, food truck rallies, pop-up markets and expos.
Best forFarmers market managers; Fairs, festivals and food festivals; Vendors and exhibitors selling at marketsFarmers market organizers; Food truck rally organizers; Pop-up markets, flea markets and expos
Pricing modelPer booth per eventFree for organizers, transaction fees
Starting priceNot publishedNot published
Free planYesYes
Free trialNot publishedNot published
ContractNot publishedNone: the vendor says no contracts
PlatformsWeb, iOS, AndroidWeb
CountriesUnited StatesNot published
LanguagesNot publishedNot published
Number of integrations4Not published
CertificationsNot publishedPCI compliant
Security practicesNot publishedData encrypted in transit (HTTPS/TLS)
FoundedNot publishedNot published
HeadquartersNot publishedNot published
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Marketspread

  • ACT Insurance
  • Food Liability Insurance Program
  • Payrix
  • Stripe

Named only by ShowUp

ShowUp does not name any integrations in the material we reviewed.

Which to choose

Marketspread

Choose Marketspread if you are in one of these groups: Farmers market managers; Fairs, festivals and food festivals; Vendors and exhibitors selling at markets.

ShowUp

Choose ShowUp if you are in one of these groups: Farmers market organizers; Food truck rally organizers; Pop-up markets, flea markets and expos.

What we could not confirm

Marketspread

  • Premium tier price
  • Payment processing fees
  • Founding year, headquarters, employee count, funding
  • Contract terms
  • Security certifications
  • Whether it is used outside the United States

ShowUp

  • Number of events or organizers served (vendor figures not verified)
  • Founding year, founders, headquarters, employee count and funding
  • Countries served
  • Contract and cancellation terms beyond the no-contracts statement
  • Whether ShowUp offers any paid plan or add-on price (Custom Branding add-on price not shown)

Go further

Marketspread profileShowUp profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.