Marketspread vs ShowUp

Marketspread is web software for people who run farmers markets, flea and craft markets, fairs, festivals and trade shows. ShowUp is a web platform for people who run vendor-driven events such as farmers markets, food truck rallies, pop-up markets and expos. Both are listed under Farmers Market & Cottage Food Business Tools. Where the profiles show a difference, it is in audience and platforms.

Key differences

  • audience

    The audiences they list differ. Listed for one product only, for example: Marketspread: Farmers market managers; ShowUp: Farmers market organizers.

  • platforms

    They do not run on the same platforms. Marketspread: Web, iOS, Android; ShowUp: Web.

Side by side

Marketspread vs ShowUp: side-by-side comparison from published vendor information
FieldMarketspreadShowUp
What it isMarketspread is web software for people who run farmers markets, flea and craft markets, fairs, festivals and trade shows.ShowUp is a web platform for people who run vendor-driven events such as farmers markets, food truck rallies, pop-up markets and expos.
Best forFarmers market managers; Fairs, festivals and food festivals; Vendors and exhibitors selling at marketsFarmers market organizers; Food truck rally organizers; Pop-up markets, flea markets and expos
Pricing modelPer booth per eventFree for organizers, transaction fees
Starting priceNot publishedNot published
Free planYesYes
Free trialNot publishedNot published
ContractNot publishedNone: the vendor says no contracts
PlatformsWeb, iOS, AndroidWeb
CountriesUnited StatesNot published
LanguagesNot publishedNot published
Number of integrations4Not published
CertificationsNot publishedPCI compliant
Security practicesNot publishedData encrypted in transit (HTTPS/TLS)
FoundedNot publishedNot published
HeadquartersNot publishedNot published
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Marketspread

  • ACT Insurance
  • Food Liability Insurance Program
  • Payrix
  • Stripe

Named only by ShowUp

ShowUp does not name any integrations in the material we reviewed.

Which to choose

Marketspread

Choose Marketspread if you are in one of these groups: Farmers market managers; Fairs, festivals and food festivals; Vendors and exhibitors selling at markets.

ShowUp

Choose ShowUp if you are in one of these groups: Farmers market organizers; Food truck rally organizers; Pop-up markets, flea markets and expos.

What we could not confirm

Marketspread

  • Premium tier price
  • Payment processing fees
  • Founding year, headquarters, employee count, funding
  • Contract terms
  • Security certifications
  • Whether it is used outside the United States

ShowUp

  • Number of events or organizers served (vendor figures not verified)
  • Founding year, founders, headquarters, employee count and funding
  • Countries served
  • Contract and cancellation terms beyond the no-contracts statement
  • Whether ShowUp offers any paid plan or add-on price (Custom Branding add-on price not shown)