ShowUp
ShowUp is a web platform for people who run vendor-driven events such as farmers markets, food truck rallies, pop-up markets and expos. Organizers use it to take vendor applications, collect booth payments, assign spaces on an interactive map and sell attendee tickets. It is free for organizers, and the vendors or organizers pay transaction fees instead.
Last reviewed
- Best for
- Farmers market organizers, Food truck rally organizers
- Pricing
- Free for organizers, transaction fees
- Runs on
- Web
Who it is for
Farmers market organizers
One application can cover a whole season, vendors pay per date, and booth types close automatically when they sell out.
Food truck rally organizers
Applications can track health permits, insurance and menus, and trucks can apply to several dates at once.
Pop-up markets, flea markets and expos
Organizers choose between manual approval, instant approve and pay, or letting vendors pick and pay for a spot.
What it does
Custom vendor applications
Application forms with custom categories and questions, conditional questions by booth type, and an optional application fee.
Manual approval or instant booking
Organizers review applications by hand or let qualified vendors book and pay instantly.
Interactive venue mapping
Booth layouts and vendor placements are shown on an interactive map, with booth inventory controls to prevent overbooking.
Vendor payments
Collects booth fees online, including deposits, final payments and up to four instalments with reminders.
Automated messaging
Sends approval, rejection and payment reminder emails automatically.
Attendee ticketing
Sells entry tickets, workshop passes and VIP upgrades with QR code check-in.
Vendor dashboards and profiles
Vendors build profiles with photos and social links and track their application status in a self-service portal.
Event series
Vendors apply once for a whole season or chosen dates, and the organizer approves them per date.
Event pages and listings
Public event pages, a single listings page that can be embedded on the organizer's site, and a public vendor list with booth map.
Custom branding add-on
Hosts event pages on the organizer's own subdomain and sends emails from the organizer's authenticated address.
Organizer dashboard
One screen for vendor status, payments, booth assignments and inventory across events.
Pricing
- Pricing model
- Free for organizers, transaction fees
- Minimum contract
- None: the vendor says no contracts
- Free plan
- Yes
ShowUp says it is free for organizers with no subscriptions, contracts or feature tiers. It adds a fee of 5% to vendor purchases at checkout, and $0.50 per attendee ticket, and organizers can absorb these fees. Payments go through Stripe, whose processing fees the organizer pays. Custom pricing is offered for high-volume or high-priced events.
How it compares
Compared with the 7 products in Farmers Market & Cottage Food Business Tools that have a profile on this site. These figures describe the category. They are not a recommendation.
- Has a free plan. 4 of the 5 products in this category that say whether they have a free plan do.
- Lists Web only. Among the 7 products in this category that state their platforms, 3 list an iOS app and 3 list an Android app.
Where and how it runs
- Platforms
- Web
- Hardware
- None stated. Vendors can apply and pay from any device with no app download.
No country list is published. The terms are governed by Florida law and prices are shown in US dollars.
The company
- Company
- ShowUp App LLC
Security and support
- Security and compliance
- Data encrypted in transit (HTTPS/TLS), Payments processed by Stripe (PCI-compliant, per the vendor)
- Support
- Contact by email at the address on the security page, with a contact form and a demo booking option on the site.
Listing details
- Built for
- Food retail
- Focus
- General-purpose, used in food businesses
- Status
- Active
- Website
- joinshowup.io
Alternatives to ShowUp
See all 10 in Farmers Market & Cottage Food Business ToolsConvene
Convene Markets is a marketplace and management platform for organisers of farmers markets, craft shows, street festivals and similar pop-up events.
Listed as best for: Farmers market and pop-up event organisers; Food vendors, farmers and makers who sell at markets.
Marketspread
Marketspread is web software for people who run farmers markets, flea and craft markets, fairs, festivals and trade shows.
Runs on Web, iOS and Android, against Web for ShowUp.
Ardent Seller
Ardent Seller is web-based inventory, production and sales software for small-batch makers, including at-home bakers, cottage food producers, coffee roasters, and candle, soap and jewelry makers.
Listed as best for: At-home bakers and cottage food producers; Farmers market vendors and craft sellers.
Locally Grown
Locally Grown is a US farm marketplace and selling app.
Runs on Web, iOS and Android, against Web for ShowUp.
Compare ShowUp
What we could not confirm
These points were not confirmed when this page was written.
- Number of events or organizers served (vendor figures not verified)
- Founding year, founders, headquarters, employee count and funding
- Countries served
- Contract and cancellation terms beyond the no-contracts statement
- Whether ShowUp offers any paid plan or add-on price (Custom Branding add-on price not shown)
Sources
Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.
- Homepagehttps://www.joinshowup.io
- Pricing and feeshttps://www.joinshowup.io/pricing
- Feature listhttps://www.joinshowup.io/features
- Approval workflowshttps://www.joinshowup.io/how-it-works
- Farmers marketshttps://www.joinshowup.io/event-types/farmers-markets
- Food truck rallieshttps://www.joinshowup.io/event-types/food-truck-rallies
- Abouthttps://www.joinshowup.io/about
- Securityhttps://www.joinshowup.io/security
- Legal entityhttps://www.joinshowup.io/terms-service