Convene vs Marketspread vs ShowUp

Convene Markets is a marketplace and management platform for organisers of farmers markets, craft shows, street festivals and similar pop-up events. Marketspread is web software for people who run farmers markets, flea and craft markets, fairs, festivals and trade shows. ShowUp is a web platform for people who run vendor-driven events such as farmers markets, food truck rallies, pop-up markets and expos. All three are listed under Farmers Market & Cottage Food Business Tools. The main differences are in audience and platforms.

Key differences

  • audience

    The audiences they list differ. Listed for one product only, for example: Convene: Farmers market and pop-up event organisers; Marketspread: Farmers market managers; ShowUp: Farmers market organizers.

  • platforms

    Listed platforms: Convene: Web; Marketspread: Web, iOS, Android; ShowUp: Web.

Side by side

Convene vs Marketspread vs ShowUp: side-by-side comparison from published vendor information
FieldConveneMarketspreadShowUp
What it isConvene Markets is a marketplace and management platform for organisers of farmers markets, craft shows, street festivals and similar pop-up events.Marketspread is web software for people who run farmers markets, flea and craft markets, fairs, festivals and trade shows.ShowUp is a web platform for people who run vendor-driven events such as farmers markets, food truck rallies, pop-up markets and expos.
Best forFarmers market and pop-up event organisers; Food vendors, farmers and makers who sell at markets; Towns and property owners starting a marketFarmers market managers; Fairs, festivals and food festivals; Vendors and exhibitors selling at marketsFarmers market organizers; Food truck rally organizers; Pop-up markets, flea markets and expos
Pricing modelTransaction fees on booth payments, no monthly subscriptionPer booth per eventFree for organizers, transaction fees
Starting priceNot publishedNot publishedNot published
Free planNot publishedYesYes
Free trialNot publishedNot publishedNot published
ContractNot publishedNot publishedNone: the vendor says no contracts
PlatformsWebWeb, iOS, AndroidWeb
CountriesUnited StatesUnited StatesNot published
LanguagesEnglishNot publishedNot published
Number of integrations94Not published
CertificationsNot publishedNot publishedPCI compliant
Security practicesNot publishedNot publishedData encrypted in transit (HTTPS/TLS)
FoundedNot publishedNot publishedNot published
HeadquartersNot publishedNot publishedNot published
OwnerNot publishedNot publishedNot published
Last reviewed29 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Convene

  • ChatGPT
  • Claude
  • Constant Contact
  • ConvertKit
  • Eventbrite
  • Facebook Events
  • Luma
  • Mailchimp

Named only by Marketspread

  • ACT Insurance
  • Food Liability Insurance Program
  • Payrix

Named only by ShowUp

ShowUp does not name any integrations in the material we reviewed.

Which to choose

Convene

Choose Convene if you are in one of these groups: Farmers market and pop-up event organisers; Food vendors, farmers and makers who sell at markets; Towns and property owners starting a market.

Marketspread

Choose Marketspread if your business matches one of the audiences it is listed for: Farmers market managers; Fairs, festivals and food festivals; Vendors and exhibitors selling at markets.

ShowUp

Choose ShowUp if your business matches one of the audiences it is listed for: Farmers market organizers; Food truck rally organizers; Pop-up markets, flea markets and expos.

What we could not confirm

Convene

  • Fee percentage (only a calculator example is shown)
  • Headquarters, founding year, employee count, funding
  • Mobile apps
  • Security certifications

Marketspread

  • Premium tier price
  • Payment processing fees
  • Founding year, headquarters, employee count, funding
  • Contract terms
  • Security certifications
  • Whether it is used outside the United States

ShowUp

  • Number of events or organizers served (vendor figures not verified)
  • Founding year, founders, headquarters, employee count and funding
  • Countries served
  • Contract and cancellation terms beyond the no-contracts statement
  • Whether ShowUp offers any paid plan or add-on price (Custom Branding add-on price not shown)

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Convene, reviewed 29 September 2026

  1. Marketplace, listed organisations and eventshttps://convene.markets/
  2. Organiser features, fees, integrations, roadmaphttps://convene.markets/for-organizers
  3. Vendor features and pricinghttps://convene.markets/for-vendors
  4. Company story and teamhttps://convene.markets/about
  5. Help centre, Stripe paymentshttps://convene.markets/support
  6. Municipal market programmehttps://convene.markets/municipal-partnerships