MarketWurks vs ShowUp

MarketWurks is farmers market management software built by former market managers. ShowUp is a web platform for people who run vendor-driven events such as farmers markets, food truck rallies, pop-up markets and expos. Both are listed under Farmers Market & Cottage Food Business Tools. Where the profiles show a difference, it is in price, audience and platforms.

Key differences

  • price

    The only starting price published is MarketWurks's: $1,700 (currency not stated) per location. ShowUp does not publish a starting price.

  • audience

    Audience differs between the profiles. Listed by one product alone: MarketWurks: Farmers market managers; ShowUp: Farmers market organizers.

  • platforms

    Listed platforms: MarketWurks: Web, iOS, Android; ShowUp: Web.

Side by side

MarketWurks vs ShowUp: side-by-side comparison from published vendor information
FieldMarketWurksShowUp
What it isMarketWurks is farmers market management software built by former market managers.ShowUp is a web platform for people who run vendor-driven events such as farmers markets, food truck rallies, pop-up markets and expos.
Best forFarmers market managers; Organisations running several marketsFarmers market organizers; Food truck rally organizers; Pop-up markets, flea markets and expos
Pricing modelSubscription per market locationFree for organizers, transaction fees
Starting price$1,700 (currency not stated) per locationNot published
Free planNot publishedYes
Free trialYesNot published
ContractNot publishedNone: the vendor says no contracts
PlatformsWeb, iOS, AndroidWeb
CountriesNot publishedNot published
LanguagesEnglish, French, SpanishNot published
Number of integrationsNot publishedNot published
CertificationsNot publishedPCI compliant
Security practicesNot publishedData encrypted in transit (HTTPS/TLS)
FoundedNot publishedNot published
HeadquartersNot publishedNot published
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Which to choose

MarketWurks

Choose MarketWurks if your business matches one of the audiences it is listed for: Farmers market managers; Organisations running several markets.

ShowUp

Choose ShowUp if you fit its listed audience: Farmers market organizers; Food truck rally organizers; Pop-up markets, flea markets and expos.

What we could not confirm

MarketWurks

  • Billing period and currency of the price
  • Emerging-market plan price
  • Countries served
  • Contract terms
  • Security certifications
  • Headquarters and founding year

ShowUp

  • Number of events or organizers served (vendor figures not verified)
  • Founding year, founders, headquarters, employee count and funding
  • Countries served
  • Contract and cancellation terms beyond the no-contracts statement
  • Whether ShowUp offers any paid plan or add-on price (Custom Branding add-on price not shown)

Go further

MarketWurks profileShowUp profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.