ShowUp vs The Market Manager

ShowUp is a web platform for people who run vendor-driven events such as farmers markets, food truck rallies, pop-up markets and expos. The Market Manager is a web workspace for people who run recurring farmers markets and similar vendor markets. Both are listed under Farmers Market & Cottage Food Business Tools. Where the profiles show a difference, it is in price, free plans and audience.

Key differences

  • price

    The Market Manager publishes a starting price of $149 (currency not stated) per month. ShowUp does not publish a starting price.

  • free plans

    ShowUp offers a free plan. The Market Manager does not.

  • audience

    Not every audience is shared. Entries that only one product lists: ShowUp: Farmers market organizers; The Market Manager: Single farmers markets leaving spreadsheets.

Side by side

ShowUp vs The Market Manager: side-by-side comparison from published vendor information
FieldShowUpThe Market Manager
What it isShowUp is a web platform for people who run vendor-driven events such as farmers markets, food truck rallies, pop-up markets and expos.The Market Manager is a web workspace for people who run recurring farmers markets and similar vendor markets.
Best forFarmers market organizers; Food truck rally organizers; Pop-up markets, flea markets and exposSingle farmers markets leaving spreadsheets; Growing market teams with weekly operations; Multi-market organisations
Pricing modelFree for organizers, transaction feesSubscription per organisation
Starting priceNot published$149 (currency not stated) per month
Free planYesNo
Free trialNot publishedYes
ContractNone: the vendor says no contractsNot published
PlatformsWebWeb
CountriesNot publishedNot published
LanguagesNot publishedNot published
Number of integrationsNot publishedNot published
CertificationsPCI compliantNot published
Security practicesData encrypted in transit (HTTPS/TLS)Data processing addendum available at contract stage, MFA controls, tenant-scoped data and upload safety checks; no certification claimed
FoundedNot publishedNot published
HeadquartersNot publishedNot published
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Which to choose

ShowUp

Choose ShowUp if you fit its listed audience: Farmers market organizers; Food truck rally organizers; Pop-up markets, flea markets and expos.

The Market Manager

Choose The Market Manager if your business matches one of the audiences it is listed for: Single farmers markets leaving spreadsheets; Growing market teams with weekly operations; Multi-market organisations.

Weaker fit: Markets that need a full payment processor: the vendor says it should not be described as one, and supports fee billing, payment tracking, reconciliation and closeout instead.

What we could not confirm

ShowUp

  • Number of events or organizers served (vendor figures not verified)
  • Founding year, founders, headquarters, employee count and funding
  • Countries served
  • Contract and cancellation terms beyond the no-contracts statement
  • Whether ShowUp offers any paid plan or add-on price (Custom Branding add-on price not shown)

The Market Manager

  • Company name, location, founding, team, funding
  • Countries served
  • Named customers
  • Payment processor used
  • Named integrations
  • Mobile app platforms and store listings
  • Currency of published prices (dollar sign only)

Go further

ShowUp profileThe Market Manager profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.