The Market Manager

• Single farmers markets leaving spreadsheets

  The Starter plan covers one market, 75 vendors and five team members.

• Growing market teams with weekly operations

  Growth covers four markets, 400 vendors and 15 users with scheduled reports and priority support; the vendor recommends it for most teams.

• Multi-market organisations

  Pro covers 15 markets, 2,000 vendors and 50 users, and a custom plan exists for larger footprints.

Less suited to: Markets that need a full payment processor: the vendor says it should not be described as one, and supports fee billing, payment tracking, reconciliation and closeout instead.

• Vendor application intake

  Public application programs with draft, resume and invite-only paths, document collection and status tracking through an applicant portal.

• Vendor records and readiness checks

  Shows missing documents, payment posture and approval context before a roster is locked.

• Permit and compliance tracking

  Surfaces permit and compliance gaps early and ties them to vendor records.

• Stall maps and assignments

  Visual market map and stall assignment tied to session activity.

• Market-day sessions and attendance

  Coordinates assignments, permits, attendance, notes and weather-aware session pressure.

• Fee rules and billing runs

  Tiered fee calculators, surcharges, exemptions, rounding, billing runs, ledger entries and vendor balances.

• Payments, receipts and settlements

  Records payments and receipts, settlements and carry-forward balances.

• POS sales review and reconciliation

  Reviews sales events and reconciles point-of-sale imports where configured.

• Session closeout and reporting

  Closeout preparation, approval, export and reopen, plus reports and benefit-programme inputs.

• Vendor portal and product catalog

  Approved vendors manage profile, product information, requirements, change requests and support requests.

• Season dashboard

  One view of market readiness, vendors, action queues, money risk and applications.

• Public market directory

  Public listings of markets and application availability.

Starting price

From $149 per month (currency not stated)

Pricing model

Subscription per organisation

Renewal

Monthly or annual billing

Free plan

No

Free trial

30-day Starter trial

Starter is $149 per month ($1,490 per year), Growth $399 per month ($3,990 per year) and Pro $899 per month ($8,990 per year), each with capped markets, vendors and users; a custom plan is quote-based. The pages show a dollar sign without naming the currency. Growth adds applications, weather, exports and scheduled reports; Pro adds advanced intelligence. Price basis detail: per month (annual billing about 17% cheaper).

Compared with the 7 products in Farmers Market & Cottage Food Business Tools that have a profile on this site. These figures describe the category. They are not a recommendation.

• Does not have a free plan. 4 of the 5 products in this category that say whether they have a free plan do.
• Has a free trial. All 2 products in this category that say whether they have a free trial do.
• Lists Web only. Among the 7 products in this category that state their platforms, 3 list an iOS app and 3 list an Android app.

Platforms

Web

Apps

The Market Manager mobile app: Mobile access with in-app privacy export and account deletion

The vendor does not state where it sells.

Security and compliance

MFA controls, tenant-scoped data and upload safety checks; no certification claimed, Data processing addendum available at contract stage

Support

Email support at support@themarketmanager.com and a protected support workspace for signed-in managers; Starter has standard support, Growth priority support, Pro a rollout session and priority owner support.

Built for

Food retail

Focus

Food-specific

Status

Active

Website

themarketmanager.com

• Convene

  Convene Markets is a marketplace and management platform for organisers of farmers markets, craft shows, street festivals and similar pop-up events.

  Listed as best for: Farmers market and pop-up event organisers; Food vendors, farmers and makers who sell at markets.

• Marketspread

  Marketspread is web software for people who run farmers markets, flea and craft markets, fairs, festivals and trade shows.

  Has a free plan. The Market Manager does not.

• Ardent Seller

  Ardent Seller is web-based inventory, production and sales software for small-batch makers, including at-home bakers, cottage food producers, coffee roasters, and candle, soap and jewelry makers.

  Has a free plan. The Market Manager does not.

• Locally Grown

  Locally Grown is a US farm marketplace and selling app.

  Has a free plan. The Market Manager does not.

Side-by-side tables built from the same profile data.

• The Market Manager vs Ardent Seller
• The Market Manager vs Convene
• The Market Manager vs Locally Grown
• The Market Manager vs Marketspread
• The Market Manager vs MarketWurks
• The Market Manager vs ShowUp
• The Market Manager vs Convene vs Marketspread
• The Market Manager vs Ardent Seller vs Convene vs Marketspread

These points were not confirmed when this page was written.

• Company name, location, founding, team, funding
• Countries served
• Named customers
• Payment processor used
• Named integrations
• Mobile app platforms and store listings
• Currency of published prices (dollar sign only)

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

1. Homehttps://themarketmanager.com
2. Plans and limitshttps://themarketmanager.com/pricing
3. Fee and payment featureshttps://themarketmanager.com/farmers-market-fee-payment-software
4. Vendor portalhttps://themarketmanager.com/farmers-market-vendor-portal-software
5. Product overviewhttps://themarketmanager.com/market-manager-software
6. Security and DPAhttps://themarketmanager.com/security
7. Support and mobile apphttps://themarketmanager.com/support
8. Termshttps://themarketmanager.com/terms