AskReg vs Safe Food Pro

AskReg is an AI assistant from Trustwell that answers food regulatory questions in plain language and links each answer to the regulation it came from. Safe Food Pro is a digital food safety and food control plan system from SafeFoodPro Limited, a New Zealand company. Both are listed under Regulatory Compliance & Inspection Readiness. They differ in price, audience and platforms.

Key differences

  • price

    On price, AskReg at USD 25 per month, billed annually; Safe Food Pro at NZD 91 per site per month, billed annually (excl. GST). These figures are not directly comparable because the currency or billing basis is not the same.

  • audience

    Audience differs between the profiles. Listed by one product alone: AskReg: Regulatory, QA and labeling teams; Safe Food Pro: Single-site food businesses replacing paper food safety records.

  • platforms

    Platform support differs. AskReg: Web; Safe Food Pro: Web, iOS, Android.

Side by side

AskReg vs Safe Food Pro: side-by-side comparison from published vendor information
FieldAskRegSafe Food Pro
What it isAskReg is an AI assistant from Trustwell that answers food regulatory questions in plain language and links each answer to the regulation it came from.Safe Food Pro is a digital food safety and food control plan system from SafeFoodPro Limited, a New Zealand company.
Best forRegulatory, QA and labeling teams; Small teams needing occasional regulatory answers; Teams selling in several marketsSingle-site food businesses replacing paper food safety records; Multi-site groups and franchises; Cafes, restaurants, bakeries, butchers and care facilities
Pricing modelSubscription (flat, per plan)Subscription per location
Starting priceUSD 25 per month, billed annuallyNZD 91 per site per month, billed annually (excl. GST)
Free planNot publishedNot published
Free trialNot publishedYes
ContractNot publishedNo contract on monthly; annual plan commits for a year
PlatformsWebWeb, iOS, Android
CountriesNot publishedAustralia, New Zealand
LanguagesNot publishedNot published
Number of integrationsNot published2
CertificationsSOC 2 Type 2Not published
Security practicesNot publishedEncrypted data storage and regular backups (no certification named)
FoundedNot publishedNot published
HeadquartersNot publishedAuckland, New Zealand
OwnerTrustwell (products: FoodLogiQ, Genesis, Food Processor, AskReg)Not published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by AskReg

AskReg does not name any integrations in the material we reviewed.

Named only by Safe Food Pro

  • Bluetooth Probe Integration
  • Monitor Pro

Which to choose

AskReg

Choose AskReg if you are in one of these groups: Regulatory, QA and labeling teams; Small teams needing occasional regulatory answers; Teams selling in several markets.

Safe Food Pro

Choose Safe Food Pro if you fit its listed audience: Single-site food businesses replacing paper food safety records; Multi-site groups and franchises; Cafes, restaurants, bakeries, butchers and care facilities.

What we could not confirm

AskReg

  • Whether the price is per user or per company
  • Contract renewal terms and free trial
  • Countries where AskReg is sold, interface languages, list of regulatory authorities covered
  • Founding year, headquarters, employee count and funding amounts (a news item mentions an investment from TPG's Rise Funds, amount not stated)
  • Whether AskReg suits restaurants specifically: it is aimed at food, food safety and supplement manufacturing

Safe Food Pro

  • Premium and Enterprise prices
  • Founding year and funding
  • Team size
  • Sensor prices
  • Regional pricing in AUD, and availability outside Australia and New Zealand
  • Interface languages
  • Security certifications
  • Customer counts: the site states 5,200+ (about page), 6,000+ (home page) and 2,500 (FAQ), which do not agree

Go further

AskReg profileSafe Food Pro profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

AskReg, reviewed 29 September 2026

  1. Product page: what AskReg doeshttps://www.trustwell.com/products/askreg/
  2. Plans and priceshttps://www.trustwell.com/askreg-options/
  3. Web app addresshttps://askreg.trustwell.com/
  4. Company positioninghttps://www.trustwell.com/why-trustwell/
  5. Leadershiphttps://www.trustwell.com/why-trustwell/our-team/
  6. News: SOC 2 report, AskReg launch, investmenthttps://www.trustwell.com/why-trustwell/news-press/
  7. Corporate contacthttps://www.trustwell.com/contact/
  8. AskReg support resourceshttps://www.trustwell.com/support/
  9. Confirms AskReg is Trustwell's AI servicehttps://www.trustwell.com/privacy-policy/

Safe Food Pro, reviewed 29 September 2026

  1. Home page: product, industries, claimshttps://www.safefoodpro.com/
  2. Plans and priceshttps://www.safefoodpro.com/pricing
  3. Feature listhttps://www.safefoodpro.com/features
  4. FAQ: trial, contract, appshttps://www.safefoodpro.com/faq
  5. Team and market claimshttps://www.safefoodpro.com/about-us
  6. Sensor hardwarehttps://www.safefoodpro.com/wireless-temperature-monitoring
  7. Legal entity and addresshttps://www.safefoodpro.com/terms-and-conditions