AskReg
AskReg is an AI assistant from Trustwell that answers food regulatory questions in plain language and links each answer to the regulation it came from. It covers labeling, food safety, claims, ingredients and global market rules, and is backed by Trustwell's human regulatory team. It is sold on subscription to food manufacturers, food safety and supplement teams.
Last reviewed

- Best for
- Regulatory, QA and labeling teams, Small teams needing occasional regulatory answers
- Pricing
- From USD 25 per month, billed annually
- Runs on
- Web
Who it is for
Regulatory, QA and labeling teams
Gives a shared, source-linked reference for labeling and compliance questions instead of manual searches through regulatory text.
Small teams needing occasional regulatory answers
The 10-chat monthly plan is described as suited to small teams that do not want to pay for more than they use.
Teams selling in several markets
The vendor says the model is trained on food regulations from multiple global authorities and links to international rules.
What it does
Plain-language regulatory Q&A
Users ask a compliance question in plain language and get a fast answer.
Source-linked answers
Answers link back to the relevant regulatory text so they can be reviewed and verified.
Human-backed guidance
The vendor says answers are supported by Trustwell's own regulatory experts.
Food-specific coverage
Built for labeling, food safety, claims, ingredients and global market questions, according to the vendor.
International rule coverage
Uses a model trained on food regulations from multiple global authorities and provides direct links to regulations.
Reviewable decisions
Keeps people in control of final approvals while giving them documented sources to support reviews.
Monthly plan with unlimited chats (AskReg Pro)
The higher plan removes the monthly chat limit for teams that ask questions often.
Pricing
- Starting price
- From USD 25 per month, billed annually
- Pricing model
- Subscription (flat, per plan)
Two plans are published. AskReg is $25 per month, billed $299 annually, and includes 10 chats per month. AskReg Pro is $42 per month, billed $499 annually, with unlimited chats. The page does not say whether the price is per user or per company.
Where and how it runs
- Platforms
- Web
The vendor states no list of countries where AskReg is sold. Trustwell's contact page gives a corporate office phone with a US number, but no address.
The company
- Company
- ESHA Holding Company, LLC (owner of the Trustwell trademark)
Security and support
- Security and compliance
- SOC 2 Type II (2026 report, per a Trustwell news item)
- Support
- Trustwell lists a knowledge base, resources and a ticket form for AskReg on its support page.
Listing details
- Vendor
- Trustwell
- Built for
- Food manufacturing
- Focus
- Food-specific
- Status
- Active
- Website
- trustwell.com
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Compare AskReg
Side-by-side tables built from the same profile data.
What we could not confirm
These points were not confirmed when this page was written.
- Whether the price is per user or per company
- Contract renewal terms and free trial
- Countries where AskReg is sold, interface languages, list of regulatory authorities covered
- Founding year, headquarters, employee count and funding amounts (a news item mentions an investment from TPG's Rise Funds, amount not stated)
- Whether AskReg suits restaurants specifically: it is aimed at food, food safety and supplement manufacturing
Sources
Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.
- Product page: what AskReg doeshttps://www.trustwell.com/products/askreg/
- Plans and priceshttps://www.trustwell.com/askreg-options/
- Web app addresshttps://askreg.trustwell.com/
- Company positioninghttps://www.trustwell.com/why-trustwell/
- Leadershiphttps://www.trustwell.com/why-trustwell/our-team/
- News: SOC 2 report, AskReg launch, investmenthttps://www.trustwell.com/why-trustwell/news-press/
- Corporate contacthttps://www.trustwell.com/contact/
- AskReg support resourceshttps://www.trustwell.com/support/
- Confirms AskReg is Trustwell's AI servicehttps://www.trustwell.com/privacy-policy/