Bridg vs Paytronix

Bridg is a subscription software service that matches in-store transactions to individual customer profiles, including guests who are not in a loyalty programme. Paytronix is a guest engagement platform that combines loyalty programmes, guest CRM and messaging, online ordering, gift cards, branded mobile apps and payments. Both are listed under Guest CRM & Customer Data Platform. Where the profiles show a difference, it is in audience, platforms and integrations.

Key differences

  • audience

    Audience differs between the profiles. Listed by one product alone: Bridg: Large QSR and casual dining chains; Paytronix: Multi-unit restaurant chains.

  • platforms

    Platform support differs. Bridg: Web; Paytronix: Web, iOS, Android.

  • integrations

    On integrations, Bridg names 4 integrations and Paytronix names 35 integrations. No partner appears in every list.

  • company background

    By owner, Bridg (Cardlytics, Inc. (per a 2023 press release on the vendor site); the site also refers to 'PAR & Bridg' and 'Bridg & PAR') and Paytronix (The Access Group (acquired Paytronix, announced 1 November 2024). Previously owned by Great Hill Partners from 2017.).

Side by side

Bridg vs Paytronix: side-by-side comparison from published vendor information
FieldBridgPaytronix
What it isBridg is a subscription software service that matches in-store transactions to individual customer profiles, including guests who are not in a loyalty programme.Paytronix is a guest engagement platform that combines loyalty programmes, guest CRM and messaging, online ordering, gift cards, branded mobile apps and payments.
Best forLarge QSR and casual dining chains; Grocery and convenience retailers running retail mediaMulti-unit restaurant chains; Restaurant groups with 1 to 9 units; Convenience stores with food service; Brands with a catering business
Pricing modelQuote onlyQuote only
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWebWeb, iOS, Android
CountriesNot publishedUnited Kingdom, United States
LanguagesNot publishedNot published
Number of integrations435
CertificationsNot publishedNot published
Security practicesNot publishedData Processing Addendum covering EU, UK and US state privacy laws, Tokenised storage of guest card details
FoundedNot published2001
HeadquartersNot publishedNewton, Massachusetts, United States
OwnerCardlytics, Inc. (per a 2023 press release on the vendor site); the site also refers to 'PAR & Bridg' and 'Bridg & PAR'The Access Group (acquired Paytronix, announced 1 November 2024). Previously owned by Great Hill Partners from 2017.
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Bridg

  • Google
  • LiveRamp
  • Meta
  • The Trade Desk

Named only by Paytronix

  • Apple Pay
  • Arrow POS
  • Bottle POS
  • Cake POS
  • Deliverect
  • DoorDash
  • ezCater
  • Google Pay
  • Heartland
  • Intelligent Point of Sale
  • Lunchbox
  • MYR POS
and 23 more
  • NCR
  • Olo
  • OpenTable
  • Oracle
  • Ovation Up
  • Par Tech
  • PDI Technologies
  • Qu
  • Resource POS
  • Skip the Dishes
  • SkyTab
  • SpotOn
  • Square
  • Star POS
  • Stripe
  • Tabit POS
  • Tattle
  • Toast
  • Tray POS
  • Uber
  • Wisely Reservation Service
  • Xenial
  • Yumpingo

Which to choose

Bridg

Choose Bridg if you fit its listed audience: Large QSR and casual dining chains; Grocery and convenience retailers running retail media.

Less suited to: Single-site or small independent restaurants. The vendor's case studies and positioning are about enterprise chains, for example a QSR brand with more than 7,000 locations.

Paytronix

Choose Paytronix if your business matches one of the audiences it is listed for: Multi-unit restaurant chains; Restaurant groups with 1 to 9 units; Convenience stores with food service.

What we could not confirm

Bridg

  • Price or plans
  • Current ownership (Cardlytics division in 2023; PAR relationship not explained on the vendor's site)
  • Founding year, headquarters, team size, funding
  • Named customers
  • POS systems it ingests from
  • Security certifications

Paytronix

  • Any price, fee structure, free trial or contract term (pricing is quote only)
  • Full list of countries where Paytronix is sold and supported
  • Interface and guest-facing languages (kiosks are described as multilingual, languages not named)
  • Security certifications such as PCI DSS or SOC 2; none named on the vendor's site
  • Founders' names
  • What each listed integration partner does; the directory gives names only
  • Vendor figures such as 1,800 brands and 50,000 sites (LinkedIn) and 450+ or 500+ integrations are unaudited claims
  • Kiosk hardware models and costs

Go further

Bridg profilePaytronix profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Bridg, reviewed 29 September 2026

  1. Homepage and navigationhttps://www.bridg.com/
  2. Company positioning, subscription model, Ripplhttps://www.bridg.com/about
  3. Audience activation and integrationshttps://www.bridg.com/expand-reachable-customers
  4. Identity resolution and profileshttps://www.bridg.com/gain-insights-on-anonymous-transactions
  5. Retail media use casehttps://www.bridg.com/support-a-retail-media-network
  6. Restaurant positioning and resultshttps://www.bridg.com/industry/qsr
  7. Press: Rippl launch, Cardlytics divisionhttps://www.bridg.com/media-center
  8. QSR case studyhttps://www.bridg.com/resources/qsr-client-uncovers-78m-customers-and-outperforms-roas-benchmarks-5-6x

Paytronix, reviewed 29 September 2026

  1. Homepage: product list, positioning, navigationhttps://www.paytronix.com/
  2. Pricing page (quote form only)https://www.paytronix.com/pricing/
  3. Company descriptionhttps://www.paytronix.com/company/
  4. Loyalty features, fit, messaginghttps://www.paytronix.com/platform/loyalty/
  5. CRM and campaign featureshttps://www.paytronix.com/platform/crm/
  6. Gift, comp, payment processinghttps://www.paytronix.com/platform/payments/
  7. Kiosk, QR ordering, pay-at-tablehttps://www.paytronix.com/platform/kiosk
  8. Online ordering featureshttps://www.paytronix.com/platform/online-ordering/
  9. Catering featureshttps://www.paytronix.com/platform/catering
  10. AI featureshttps://www.paytronix.com/platform/artificial-intelligence/
  11. Marketing automation featureshttps://www.paytronix.com/solutions/marketing-automation/
  12. White-label apphttps://www.paytronix.com/solutions/mobile-experiences/
  13. Subscriptionshttps://www.paytronix.com/solutions/subscriptions/
  14. Support tiershttps://www.paytronix.com/solutions/customer-success-plans
  15. Small and medium restaurant offerhttps://www.paytronix.com/industries/small-to-medium-restaurants/
  16. Partner directoryhttps://www.paytronix.com/industries/multi-unit-restaurants/integrations/
  17. UK representationhttps://www.paytronix.com/uk
  18. Acquisition by The Access Group, customers, previous ownerhttps://www.paytronix.com/company/news-press/press-releases/the-access-group-to-acquire-us-digital-guest-engagement-provider-paytronix
  19. Legal entity, DPAhttps://www.paytronix.com/terms-and-conditions/data-processing-agreement/
  20. Help centrehttps://help-paytronix.theaccessgroup.com/en
  21. Page discoveryhttps://www.paytronix.com/sitemap.xml
  22. LinkedIn company page: headquarters, founding year, team size, officeshttps://www.linkedin.com/company/paytronix-systems/