Bridg

• Large QSR and casual dining chains

  Suits brands with many unidentified, non-app guests who want to know who they are and advertise to them.

• Grocery and convenience retailers running retail media

  Expands the addressable audience beyond loyalty members to support a retail media network.

Less suited to: Single-site or small independent restaurants. The vendor's case studies and positioning are about enterprise chains, for example a QSR brand with more than 7,000 locations.

• In-store identity resolution

  Ties unidentified in-store transactions to customers the brand already knows and builds new profiles for those it does not.

• Individual customer profiles

  Profiles hold SKU-level purchase history in store and online, plus demographic, socioeconomic and lifestyle attributes.

• Audience creation

  Builds campaign audiences from individual buying behaviour, such as customers about to lapse or those who prefer a certain product.

• Audience onboarding and activation

  Sends audiences to ad destinations; the vendor says it integrates directly with The Trade Desk, Meta, Google and LiveRamp.

• Campaign measurement

  Uses POS transactions and ad exposure data attached to customer profiles, loyalty and non-loyalty, to measure campaign effect on sales.

• Test, measure and learn analytics

  Measures the effect of product-level or store-level tactics on sales for specific customer cohorts.

• Retail media network support

  Expands the first-party audience so a retailer can sell media; the vendor cites a convenience retailer that doubled retail media brand spend.

• Rippl data and media network

  A network launched in 2023 that gives regional grocers, convenience stores and advertisers one point of access to individual customers nationwide.

Pricing model

Quote only

Bridg publishes no prices. The site describes it as a subscription-based SaaS offering and routes visitors to a contact form ("Let's talk growth").

Compared with the 7 products in Guest CRM & Customer Data Platform that have a profile on this site. These figures describe the category. They are not a recommendation.

• Names 4 integrations. The median in this category is 9.
• Lists Web only. Among the 7 products in this category that state their platforms, 1 lists an iOS app and 1 lists an Android app.
• The category's 10 most-named integration partners are Toast, OpenTable, Google, Olo, Qu, Yelp, AllPOS, Apple Pay, Arrow POS, Bottle POS. Of these, this product's listing names Google.

Other

The Trade DeskMetaGoogleLiveRamp

The four names are advertising and data destinations for audiences. No POS integrations are named; the site says data is ingested through pre-selected data transfer options and shows partner logos on the About page without names in the page text.

Platforms

Web

The site does not state where it is sold. A 2023 press release is dated Atlanta and mentions a nationwide footprint, which suggests the United States but is not a stated availability list.

Support

Contact is by form; the site says a team member responds within 48 hours. No support hours or channels are published.

Vendor

Bridg (PAR Technology)

Headquarters

United States

Built for

Restaurants, Cafés, Bars

Focus

Food-specific

Status

Active

Website

bridg.com

Also listed in

Restaurant Marketing Automation (email, SMS, push)

• Fishbowl

  Fishbowl is a guest relationship management platform for restaurants that combines a customer data platform and CRM with email, SMS, offers, loyalty, online ordering and guest WiFi.

  Names 9 integrations, against 4 for Bridg.

• Paytronix

  Paytronix is a guest engagement platform that combines loyalty programmes, guest CRM and messaging, online ordering, gift cards, branded mobile apps and payments.

  Runs on Web, iOS and Android, against Web for Bridg.

• Bloom Intelligence

  Bloom Intelligence is a US restaurant marketing platform that builds one guest profile from WiFi, POS, online ordering, reservations, reviews and websites.

  Names 15 integrations, against 4 for Bridg.

• Reelo

  Reelo is a customer loyalty and CRM platform for restaurants, built mainly for the Indian market.

  Names 12 integrations, against 4 for Bridg.

Side-by-side tables built from the same profile data.

• Bridg vs Paytronix
• Bridg vs Bloom Intelligence
• Bridg vs Fishbowl
• Bridg vs Olo Engage
• Bridg vs PAR Engagement
• Bridg vs Reelo
• Bridg vs Fishbowl vs Paytronix
• Bridg vs Bloom Intelligence vs Fishbowl vs Paytronix

These points were not confirmed when this page was written.

• Price or plans
• Current ownership (Cardlytics division in 2023; PAR relationship not explained on the vendor's site)
• Founding year, headquarters, team size, funding
• Named customers
• POS systems it ingests from
• Security certifications

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

1. Homepage and navigationhttps://www.bridg.com/
2. Company positioning, subscription model, Ripplhttps://www.bridg.com/about
3. Audience activation and integrationshttps://www.bridg.com/expand-reachable-customers
4. Identity resolution and profileshttps://www.bridg.com/gain-insights-on-anonymous-transactions
5. Retail media use casehttps://www.bridg.com/support-a-retail-media-network
6. Restaurant positioning and resultshttps://www.bridg.com/industry/qsr
7. Press: Rippl launch, Cardlytics divisionhttps://www.bridg.com/media-center
8. QSR case studyhttps://www.bridg.com/resources/qsr-client-uncovers-78m-customers-and-outperforms-roas-benchmarks-5-6x