Bridg vs Reelo

Bridg is a subscription software service that matches in-store transactions to individual customer profiles, including guests who are not in a loyalty programme. Reelo is a customer loyalty and CRM platform for restaurants, built mainly for the Indian market. Both are listed under Guest CRM & Customer Data Platform. The main differences are in price, audience and integrations.

Key differences

  • price

    The only starting price published is Reelo's: USD 100 per outlet per month, billed annually. Bridg does not publish a starting price.

  • audience

    The audiences they list differ. Listed for one product only, for example: Bridg: Large QSR and casual dining chains; Reelo: Indian restaurants, cafes and QSR chains on a supported POS.

  • integrations

    Bridg names 4 integrations and Reelo names 12 integrations. No partner appears in every list.

Side by side

Bridg vs Reelo: side-by-side comparison from published vendor information
FieldBridgReelo
What it isBridg is a subscription software service that matches in-store transactions to individual customer profiles, including guests who are not in a loyalty programme.Reelo is a customer loyalty and CRM platform for restaurants, built mainly for the Indian market.
Best forLarge QSR and casual dining chains; Grocery and convenience retailers running retail mediaIndian restaurants, cafes and QSR chains on a supported POS; Operators who want loyalty and campaigns without extra hardware
Pricing modelQuote onlySubscription per location, with a free plan
Starting priceNot publishedUSD 100 per outlet per month, billed annually
Free planNot publishedYes
Free trialNot publishedYes
ContractNot publishedNot published
PlatformsWebWeb
CountriesNot publishedIndia
LanguagesNot publishedNot published
Number of integrations412
CertificationsNot publishedNot published
Security practicesNot publishedNot published
FoundedNot published2017
HeadquartersNot publishedNot published
OwnerCardlytics, Inc. (per a 2023 press release on the vendor site); the site also refers to 'PAR & Bridg' and 'Bridg & PAR'Not published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Bridg

  • Google
  • LiveRamp
  • Meta
  • The Trade Desk

Named only by Reelo

  • AllPOS
  • Ciferon
  • Digitory
  • DotPe
  • eZee Optimus
  • HorecaFox
  • LucidPOS
  • Petpooja
  • RoyalPOS
  • Swiggy
  • TMBill
  • Zomato

Which to choose

Bridg

Choose Bridg if you are in one of these groups: Large QSR and casual dining chains; Grocery and convenience retailers running retail media.

Our profile lists a weaker fit: Single-site or small independent restaurants. The vendor's case studies and positioning are about enterprise chains, for example a QSR brand with more than 7,000 locations.

Reelo

Choose Reelo if you are in one of these groups: Indian restaurants, cafes and QSR chains on a supported POS; Operators who want loyalty and campaigns without extra hardware.

What we could not confirm

Bridg

  • Price or plans
  • Current ownership (Cardlytics division in 2023; PAR relationship not explained on the vendor's site)
  • Founding year, headquarters, team size, funding
  • Named customers
  • POS systems it ingests from
  • Security certifications

Reelo

  • Contract term and cancellation terms
  • Headquarters, legal entity, headcount and funding
  • Whether Reelo sells outside India
  • Security certifications
  • Mobile app platforms and store listings
  • Interface languages
  • Current starting price (a figure of USD 100 could not be confirmed, so none is shown)

Go further

Bridg profileReelo profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Bridg, reviewed 29 September 2026

  1. Homepage and navigationhttps://www.bridg.com/
  2. Company positioning, subscription model, Ripplhttps://www.bridg.com/about
  3. Audience activation and integrationshttps://www.bridg.com/expand-reachable-customers
  4. Identity resolution and profileshttps://www.bridg.com/gain-insights-on-anonymous-transactions
  5. Retail media use casehttps://www.bridg.com/support-a-retail-media-network
  6. Restaurant positioning and resultshttps://www.bridg.com/industry/qsr
  7. Press: Rippl launch, Cardlytics divisionhttps://www.bridg.com/media-center
  8. QSR case studyhttps://www.bridg.com/resources/qsr-client-uncovers-78m-customers-and-outperforms-roas-benchmarks-5-6x

Reelo, reviewed 29 September 2026

  1. Features, FAQ, integrationshttps://reelo.io
  2. Plans and priceshttps://reelo.io/pricing
  3. POS partner listhttps://reelo.io/marketplace
  4. Founders and founding datehttps://reelo.io/about-us