Reelo
Reelo is a customer loyalty and CRM platform for restaurants, built mainly for the Indian market. It connects to a restaurant's POS to build guest profiles, then runs loyalty programmes, WhatsApp, SMS and email campaigns, review requests and referrals. It is sold to cafes, QSRs, bars, dining restaurants and cloud kitchens, with a free plan and a paid Growth plan.
Last reviewed
- Best for
- Indian restaurants, cafes and QSR chains on a supported POS, Operators who want loyalty and campaigns without extra hardware
- Pricing
- From USD 100 per outlet per month, billed annually
- Runs on
- Web
Who it is for
Indian restaurants, cafes and QSR chains on a supported POS
Reelo says it plugs into major Indian restaurant POS systems and lists more than 25 POS partners, so it suits outlets already on one of them.
Operators who want loyalty and campaigns without extra hardware
Loyalty is mobile-first with no cards or extra hardware, and setup is done by Reelo's team in a day or two, the vendor says.
What it does
Restaurant CRM
Captures guest data from each visit and order into profiles with preferences and key dates, and tracks which campaigns bring visits and revenue.
Loyalty programme
Branded points, visit or spend based rewards and tiers, with digital cards that need no hardware.
Campaigns by SMS, email and WhatsApp
Sends campaigns from a library of 5,000+ templates with campaign performance and attributed revenue reports.
Automated campaigns
Birthday and anniversary messages, win-back and welcome journeys, and review requests sent automatically.
Feedback and online reviews
Alerts on negative feedback and sends positive feedback on to Google, Zomato and TripAdvisor.
Smart QR codes
QR codes capture guest data from third-party channels such as Zomato and Swiggy orders, events and partner stores.
Referral programme
Runs an automated referral programme with incentives and performance tracking.
Memberships
VIP tiers, wallets and bundles that sell prepaid memberships; Reelo takes a fee on each membership sold rather than a subscription.
Mobile app
A mobile app for chatting with customers and getting negative-feedback alerts.
Customer and business insights
Insights on customers and the business are included in the free plan.
Pricing
- Starting price
- From USD 100 per outlet per month, billed annually
- Pricing model
- Subscription per location, with a free plan
- Free plan
- Yes
- Free trial
- Yes
The pricing page lists a Forever Free plan (SMS and email campaigns, customer and business insights) and a Growth Yearly plan at $100 per outlet per month billed annually, plus local taxes. The FAQ states the Growth plan as INR 39,000 per outlet per year plus GST. A 14-day trial of Growth precedes the free version. Memberships cost 10% convenience fee plus 2.5% payment gateway fee per membership sold.
How it compares
Compared with the 7 products in Guest CRM & Customer Data Platform that have a profile on this site. These figures describe the category. They are not a recommendation.
- Names 12 integrations. The median in this category is 9.
- Has a free plan. All 1 products in this category that say whether they have a free plan do.
- Has a free trial. All 1 products in this category that say whether they have a free trial do.
- Lists Web only. Among the 7 products in this category that state their platforms, 1 lists an iOS app and 1 lists an Android app.
- The category's 10 most-named integration partners are Toast, OpenTable, Google, Olo, Qu, Yelp, AllPOS, Apple Pay, Arrow POS, Bottle POS. Of these, this product's listing names AllPOS.
Where and how it runs
- Customers in
- India
- Platforms
- Web
- Hardware
- No extra hardware; it works with the restaurant's existing POS and any internet device.
Reelo calls itself India's leading restaurant marketing platform; prices show INR and the marketplace region filter lists India only.
The company
- Founded
- 2017
- Founders
- Parin Sanghvi, Prit Sanghvi
Security and support
- Support
- Setup, including POS integration and initial campaign configuration, is handled by Reelo's team, usually in 24 to 48 hours; demos can be booked.
Listing details
- Headquarters
- India
- Built for
- Restaurants, Cafés, Bars
- Focus
- Food-specific
- Status
- Active
- Website
- reelo.io
Alternatives to Reelo
See all 43 in Guest CRM & Customer Data PlatformBloom Intelligence
Bloom Intelligence is a US restaurant marketing platform that builds one guest profile from WiFi, POS, online ordering, reservations, reviews and websites.
Starts at USD 105 per location per month, billed annually, against USD 100 per outlet per month, billed annually for Reelo.
Paytronix
Paytronix is a guest engagement platform that combines loyalty programmes, guest CRM and messaging, online ordering, gift cards, branded mobile apps and payments.
Runs on Web, iOS and Android, against Web for Reelo.
Olo Engage
Olo Engage is the guest data and marketing part of the Olo restaurant platform.
Names 4 integrations, against 12 for Reelo.
PAR Engagement
PAR Engagement is a guest engagement and customer data platform for restaurants.
Names 1 integration, against 12 for Reelo.
Compare Reelo
Side-by-side tables built from the same profile data.
What we could not confirm
These points were not confirmed when this page was written.
- Contract term and cancellation terms
- Headquarters, legal entity, headcount and funding
- Whether Reelo sells outside India
- Security certifications
- Mobile app platforms and store listings
- Interface languages
- Current starting price (a figure of USD 100 could not be confirmed, so none is shown)
Sources
Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.
- Features, FAQ, integrationshttps://reelo.io
- Plans and priceshttps://reelo.io/pricing
- POS partner listhttps://reelo.io/marketplace
- Founders and founding datehttps://reelo.io/about-us