Bridg vs Fishbowl vs Paytronix
Bridg is a subscription software service that matches in-store transactions to individual customer profiles, including guests who are not in a loyalty programme. Fishbowl is a guest relationship management platform for restaurants that combines a customer data platform and CRM with email, SMS, offers, loyalty, online ordering and guest WiFi. Paytronix is a guest engagement platform that combines loyalty programmes, guest CRM and messaging, online ordering, gift cards, branded mobile apps and payments. All three are listed under Guest CRM & Customer Data Platform. Where the profiles show a difference, it is in audience, platforms and integrations.
Key differences
audience
Not every audience is shared. Entries that only one product lists: Bridg: Large QSR and casual dining chains; Fishbowl: Multi-location restaurant brands; Paytronix: Multi-unit restaurant chains.
platforms
They do not run on the same platforms. Bridg: Web; Fishbowl: Web; Paytronix: Web, iOS, Android.
integrations
Bridg names 4 integrations, Fishbowl names 9 integrations and Paytronix names 35 integrations. No partner appears in every list.
company background
By owner, Bridg (Cardlytics, Inc. (per a 2023 press release on the vendor site); the site also refers to 'PAR & Bridg' and 'Bridg & PAR'), Fishbowl (GoTab (acquired 2026)) and Paytronix (The Access Group (acquired Paytronix, announced 1 November 2024). Previously owned by Great Hill Partners from 2017.).
Side by side
| Field | Bridg | Fishbowl | Paytronix |
|---|---|---|---|
| What it is | Bridg is a subscription software service that matches in-store transactions to individual customer profiles, including guests who are not in a loyalty programme. | Fishbowl is a guest relationship management platform for restaurants that combines a customer data platform and CRM with email, SMS, offers, loyalty, online ordering and guest WiFi. | Paytronix is a guest engagement platform that combines loyalty programmes, guest CRM and messaging, online ordering, gift cards, branded mobile apps and payments. |
| Best for | Large QSR and casual dining chains; Grocery and convenience retailers running retail media | Multi-location restaurant brands; Restaurants running Toast or Aloha; Small groups of 1 to 10 restaurants | Multi-unit restaurant chains; Restaurant groups with 1 to 9 units; Convenience stores with food service; Brands with a catering business |
| Pricing model | Quote only | Subscription per location | Quote only |
| Starting price | Not published | Not published | Not published |
| Free plan | Not published | Not published | Not published |
| Free trial | Not published | Not published | Not published |
| Contract | Not published | Set on the Order Form | Not published |
| Platforms | Web | Web | Web, iOS, Android |
| Countries | Not published | United States | United Kingdom, United States |
| Languages | Not published | Not published | Not published |
| Number of integrations | 4 | 9 | 35 |
| Certifications | Not published | Not published | Not published |
| Security practices | Not published | Not published | Data Processing Addendum covering EU, UK and US state privacy laws, Tokenised storage of guest card details |
| Founded | Not published | 2000 | 2001 |
| Headquarters | Not published | Alexandria, United States | Newton, Massachusetts, United States |
| Owner | Cardlytics, Inc. (per a 2023 press release on the vendor site); the site also refers to 'PAR & Bridg' and 'Bridg & PAR' | GoTab (acquired 2026) | The Access Group (acquired Paytronix, announced 1 November 2024). Previously owned by Great Hill Partners from 2017. |
| Last reviewed | 29 September 2026 | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by Bridg
- LiveRamp
- Meta
- The Trade Desk
Named only by Fishbowl
- GoTab
- Aloha
- Brink
- Resy
- TripAdvisor
- Yelp
Named only by Paytronix
- Apple Pay
- Arrow POS
- Bottle POS
- Cake POS
- Deliverect
- DoorDash
- ezCater
- Google Pay
- Heartland
- Intelligent Point of Sale
- Lunchbox
- MYR POS
and 21 moreshow fewer
- NCR
- Olo
- Oracle
- Ovation Up
- Par Tech
- PDI Technologies
- Qu
- Resource POS
- Skip the Dishes
- SkyTab
- SpotOn
- Square
- Star POS
- Stripe
- Tabit POS
- Tattle
- Tray POS
- Uber
- Wisely Reservation Service
- Xenial
- Yumpingo
Which to choose
Bridg
Choose Bridg if you fit its listed audience: Large QSR and casual dining chains; Grocery and convenience retailers running retail media.
Less suited to: Single-site or small independent restaurants. The vendor's case studies and positioning are about enterprise chains, for example a QSR brand with more than 7,000 locations.
Fishbowl
Choose Fishbowl if you are in one of these groups: Multi-location restaurant brands; Restaurants running Toast or Aloha; Small groups of 1 to 10 restaurants.
Paytronix
Choose Paytronix if you fit its listed audience: Multi-unit restaurant chains; Restaurant groups with 1 to 9 units; Convenience stores with food service.
What we could not confirm
Bridg
- Price or plans
- Current ownership (Cardlytics division in 2023; PAR relationship not explained on the vendor's site)
- Founding year, headquarters, team size, funding
- Named customers
- POS systems it ingests from
- Security certifications
Fishbowl
- Full integration list
- Which plan figures apply to 1-10 restaurant accounts
- Employee count
- Funding history
- Security certifications
- Mobile apps
Paytronix
- Any price, fee structure, free trial or contract term (pricing is quote only)
- Full list of countries where Paytronix is sold and supported
- Interface and guest-facing languages (kiosks are described as multilingual, languages not named)
- Security certifications such as PCI DSS or SOC 2; none named on the vendor's site
- Founders' names
- What each listed integration partner does; the directory gives names only
- Vendor figures such as 1,800 brands and 50,000 sites (LinkedIn) and 450+ or 500+ integrations are unaudited claims
- Kiosk hardware models and costs
Go further
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
Bridg, reviewed 29 September 2026
- Homepage and navigationhttps://www.bridg.com/
- Company positioning, subscription model, Ripplhttps://www.bridg.com/about
- Audience activation and integrationshttps://www.bridg.com/expand-reachable-customers
- Identity resolution and profileshttps://www.bridg.com/gain-insights-on-anonymous-transactions
- Retail media use casehttps://www.bridg.com/support-a-retail-media-network
- Restaurant positioning and resultshttps://www.bridg.com/industry/qsr
- Press: Rippl launch, Cardlytics divisionhttps://www.bridg.com/media-center
- QSR case studyhttps://www.bridg.com/resources/qsr-client-uncovers-78m-customers-and-outperforms-roas-benchmarks-5-6x
Fishbowl, reviewed 29 September 2026
- homehttps://www.fishbowl.com
- pricinghttps://fishbowl.com/pricing
- platformhttps://fishbowl.com/guest-relationship-management
- companyhttps://fishbowl.com/about-fishbowl
- loyaltyhttps://fishbowl.com/loyalty
- kioskhttps://fishbowl.com/kiosk
- smshttps://fishbowl.com/sms-marketing
- segmentationhttps://fishbowl.com/segmentation
- integrationshttps://fishbowl.com/connections-marketplace
- newshttps://fishbowl.com/news-and-updates
- termshttps://fishbowl.com/terms-of-service
- case studyhttps://fishbowl.com/case-study-fishbowl-and-resy-os-boost-engagement-at-new-york-restaurant-group
- acquisitionhttps://gotab.com/latest/gotab-acquires-fishbowl-to-transform-guest-marketing-loyalty-and-repeat-revenue-for-hospitality-operators
Paytronix, reviewed 29 September 2026
- Homepage: product list, positioning, navigationhttps://www.paytronix.com/
- Pricing page (quote form only)https://www.paytronix.com/pricing/
- Company descriptionhttps://www.paytronix.com/company/
- Loyalty features, fit, messaginghttps://www.paytronix.com/platform/loyalty/
- CRM and campaign featureshttps://www.paytronix.com/platform/crm/
- Gift, comp, payment processinghttps://www.paytronix.com/platform/payments/
- Kiosk, QR ordering, pay-at-tablehttps://www.paytronix.com/platform/kiosk
- Online ordering featureshttps://www.paytronix.com/platform/online-ordering/
- Catering featureshttps://www.paytronix.com/platform/catering
- AI featureshttps://www.paytronix.com/platform/artificial-intelligence/
- Marketing automation featureshttps://www.paytronix.com/solutions/marketing-automation/
- White-label apphttps://www.paytronix.com/solutions/mobile-experiences/
- Subscriptionshttps://www.paytronix.com/solutions/subscriptions/
- Support tiershttps://www.paytronix.com/solutions/customer-success-plans
- Small and medium restaurant offerhttps://www.paytronix.com/industries/small-to-medium-restaurants/
- Partner directoryhttps://www.paytronix.com/industries/multi-unit-restaurants/integrations/
- UK representationhttps://www.paytronix.com/uk
- Acquisition by The Access Group, customers, previous ownerhttps://www.paytronix.com/company/news-press/press-releases/the-access-group-to-acquire-us-digital-guest-engagement-provider-paytronix
- Legal entity, DPAhttps://www.paytronix.com/terms-and-conditions/data-processing-agreement/
- Help centrehttps://help-paytronix.theaccessgroup.com/en
- Page discoveryhttps://www.paytronix.com/sitemap.xml
- LinkedIn company page: headquarters, founding year, team size, officeshttps://www.linkedin.com/company/paytronix-systems/