Fishbowl

Fishbowl is a guest relationship management platform for restaurants that combines a customer data platform and CRM with email, SMS, offers, loyalty, online ordering and guest WiFi. It pulls guest data from POS, reservation and ordering systems, builds guest profiles and runs automated campaigns. In 2026 it was acquired by GoTab and now trades as Fishbowl by GoTab.

Last reviewed

Visit website
Home page of Fishbowl's website
Fishbowl's website on 30 September 2026
Best for
Multi-location restaurant brands, Restaurants running Toast or Aloha
Pricing
Subscription per location
Runs on
Web

Who it is for

  • Multi-location restaurant brands

    Marketers can unify guest data across locations and run segmented email, SMS and offer campaigns; Enterprise pricing is quoted for 10+ restaurants.

  • Restaurants running Toast or Aloha

    The vendor says Fishbowl Loyalty is optimised for Aloha and Toast.

  • Small groups of 1 to 10 restaurants

    Per-location published plans cover smaller operators.

What it does

  • Guest data unification (CDP + CRM)

    Harmonises guest data from POS, web, mobile app, loyalty and reservations into one platform.

  • 360-degree guest profiles

    Profiles combine transactions, behaviour, engagement and demographics.

  • Smart segmentation

    Builds audiences from purchase patterns, dining frequency and loyalty tier, including natural-language audience search.

  • Email marketing

    Personalised, automated email campaigns and journeys; the vendor states email sending is unlimited.

  • SMS marketing

    Text campaigns from toll-free numbers, with short and vanity code options.

  • Offers

    Create and manage promotions based on guest behaviour and location.

  • Loyalty programme

    Tiers, points and rewards; guests join with a phone number or email.

  • Online ordering

    A branded online ordering storefront, offered on the Premium tier.

  • Guest WiFi capture

    Collects guest details at WiFi login to grow the database.

  • Marketing automation

    Automates email, SMS, offer and loyalty campaigns from guest behaviour.

  • Reporting and analytics

    Campaign ROI measurement and identification of highest-value guests.

  • Guest feedback and reviews

    Brings direct feedback and reviews from Google, Yelp, TripAdvisor and OpenTable into one dashboard.

  • Fishbowl Kiosk

    Self-ordering kiosk; the vendor claims up to 35% labour saving and 30-second checkouts.

  • Consulting and analytics services

    Marketing strategy help and analytics work on pricing and menu optimisation.

Pricing

Pricing model
Subscription per location
Minimum contract
Set on the Order Form
Renewal
Terms of service say the agreement renews automatically for terms of the same length as the initial term.

The pricing page shows Essential at $200 and Premium at $300 per location per month; SMS, loyalty, offers, guest feedback, online ordering and mobile app are listed as add-on or tier features with special pricing. SMS packages run from $89 a month for 5,000 texts, with $0.025 per extra message. Online ordering carries a 7% transaction fee plus card processing. The site also shows other per-location figures for 1 to 10 restaurants, and Enterprise (10+ restaurants) is quote only.

How it compares

Compared with the 7 products in Guest CRM & Customer Data Platform that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 9 integrations. The median in this category is 9.
  • Lists Web only. Among the 7 products in this category that state their platforms, 1 lists an iOS app and 1 lists an Android app.
  • The category's 10 most-named integration partners are Toast, OpenTable, Google, Olo, Qu, Yelp, AllPOS, Apple Pay, Arrow POS, Bottle POS. Of these, this product's listing names Toast, OpenTable, Google, Yelp.

Works with

Other
GoogleYelpTripAdvisor
Point of sale
ToastAlohaBrinkGoTab
Reservations
ResyOpenTable

The Connections Marketplace page lists partners only as an image; the vendor says it connects POS, reservations, online ordering and loyalty systems. The names above are those stated in text on the pages cited.

Where and how it runs

Customers in
United States
Platforms
Web
Hardware
Fishbowl Kiosk is offered as self-order hardware; no specification is published on the page.

No country list is published; offices are in Alexandria, Virginia and Chicago, and customers named are US brands.

The company

Company
Fishbowl, Inc.
Founded
2000
Headquarters
Alexandria, United States
Other offices
Chicago
Founders
Scott Shaw
Customers named by the vendor
Cava, Chipotle, In-N-Out, Little Caesars, Texas Roadhouse, Arby's, Peet's, Habit Burger, Ruth's Chris, Sizzler, Golden Corral, El Pollo Loco, Mellow Mushroom, Perkins

Security and support

Support
Contact Support form, a GRM knowledgebase, and account managers; sales by phone and email.

Listing details

Built for
Bars, Cafés, Restaurants
Focus
Food-specific
Status
Active
Website
fishbowl.com
Also listed in
Branded Restaurant App BuilderRestaurant Marketing Automation (email, SMS, push)

Alternatives to Fishbowl

See all 43 in Guest CRM & Customer Data Platform

  • Bloom Intelligence

    Bloom Intelligence is a US restaurant marketing platform that builds one guest profile from WiFi, POS, online ordering, reservations, reviews and websites.

    Names 15 integrations, against 9 for Fishbowl.

  • Paytronix

    Paytronix is a guest engagement platform that combines loyalty programmes, guest CRM and messaging, online ordering, gift cards, branded mobile apps and payments.

    Runs on Web, iOS and Android, against Web for Fishbowl.

  • Bridg

    Bridg is a subscription software service that matches in-store transactions to individual customer profiles, including guests who are not in a loyalty programme.

    Names 4 integrations, against 9 for Fishbowl.

  • Olo Engage

    Olo Engage is the guest data and marketing part of the Olo restaurant platform.

    Names 4 integrations, against 9 for Fishbowl.

Compare Fishbowl

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Full integration list
  • Which plan figures apply to 1-10 restaurant accounts
  • Employee count
  • Funding history
  • Security certifications
  • Mobile apps

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. homehttps://www.fishbowl.com
  2. pricinghttps://fishbowl.com/pricing
  3. platformhttps://fishbowl.com/guest-relationship-management
  4. companyhttps://fishbowl.com/about-fishbowl
  5. loyaltyhttps://fishbowl.com/loyalty
  6. kioskhttps://fishbowl.com/kiosk
  7. smshttps://fishbowl.com/sms-marketing
  8. segmentationhttps://fishbowl.com/segmentation
  9. integrationshttps://fishbowl.com/connections-marketplace
  10. newshttps://fishbowl.com/news-and-updates
  11. termshttps://fishbowl.com/terms-of-service
  12. case studyhttps://fishbowl.com/case-study-fishbowl-and-resy-os-boost-engagement-at-new-york-restaurant-group
  13. acquisitionhttps://gotab.com/latest/gotab-acquires-fishbowl-to-transform-guest-marketing-loyalty-and-repeat-revenue-for-hospitality-operators