Fishbowl vs Olo Engage
Fishbowl is a guest relationship management platform for restaurants that combines a customer data platform and CRM with email, SMS, offers, loyalty, online ordering and guest WiFi. Olo Engage is the guest data and marketing part of the Olo restaurant platform. Both are listed under Guest CRM & Customer Data Platform. They differ in audience, integrations and company background.
Key differences
audience
The audiences they list differ. Listed for one product only, for example: Fishbowl: Multi-location restaurant brands; Olo Engage: Enterprise restaurant chains.
integrations
On integrations, Fishbowl names 9 integrations and Olo Engage names 4 integrations. 1 partner appears in every list.
company background
Fishbowl was founded in 2000 and Olo Engage in 2005. Fishbowl is based in Alexandria, United States and Olo Engage in New York, United States. Parent companies: Fishbowl, GoTab (acquired 2026); Olo Engage, Thoma Bravo (acquired September 2025).
Side by side
| Field | Fishbowl | Olo Engage |
|---|---|---|
| What it is | Fishbowl is a guest relationship management platform for restaurants that combines a customer data platform and CRM with email, SMS, offers, loyalty, online ordering and guest WiFi. | Olo Engage is the guest data and marketing part of the Olo restaurant platform. |
| Best for | Multi-location restaurant brands; Restaurants running Toast or Aloha; Small groups of 1 to 10 restaurants | Enterprise restaurant chains; Brands that already use Olo ordering; Marketing teams wanting personalised campaigns |
| Pricing model | Subscription per location | Quote only |
| Starting price | Not published | Not published |
| Free plan | Not published | Not published |
| Free trial | Not published | Not published |
| Contract | Set on the Order Form | Not published |
| Platforms | Web | Web |
| Countries | United States | Not published |
| Languages | Not published | Not published |
| Number of integrations | 9 | 4 |
| Certifications | Not published | Not published |
| Security practices | Not published | Not published |
| Founded | 2000 | 2005 |
| Headquarters | Alexandria, United States | New York, United States |
| Owner | GoTab (acquired 2026) | Thoma Bravo (acquired September 2025) |
| Last reviewed | 29 September 2026 | 29 September 2026 |
Integrations
Named by both
- Toast
Named only by Fishbowl
- GoTab
- Aloha
- OpenTable
- Brink
- Resy
- TripAdvisor
- Yelp
Named only by Olo Engage
- Fiserv
- Qu
- Restaurant365
Which to choose
Fishbowl
Choose Fishbowl if you are in one of these groups: Multi-location restaurant brands; Restaurants running Toast or Aloha; Small groups of 1 to 10 restaurants.
Olo Engage
Choose Olo Engage if you are in one of these groups: Enterprise restaurant chains; Brands that already use Olo ordering; Marketing teams wanting personalised campaigns.
What we could not confirm
Fishbowl
- Full integration list
- Which plan figures apply to 1-10 restaurant accounts
- Employee count
- Funding history
- Security certifications
- Mobile apps
Olo Engage
- Pricing and contract terms
- Country availability and languages
- Security certifications
- Employee count
- Funding history (Olo was taken private by Thoma Bravo in 2025)
- Whether Engage can be bought without other Olo modules
Go further
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
Fishbowl, reviewed 29 September 2026
- homehttps://www.fishbowl.com
- pricinghttps://fishbowl.com/pricing
- platformhttps://fishbowl.com/guest-relationship-management
- companyhttps://fishbowl.com/about-fishbowl
- loyaltyhttps://fishbowl.com/loyalty
- kioskhttps://fishbowl.com/kiosk
- smshttps://fishbowl.com/sms-marketing
- segmentationhttps://fishbowl.com/segmentation
- integrationshttps://fishbowl.com/connections-marketplace
- newshttps://fishbowl.com/news-and-updates
- termshttps://fishbowl.com/terms-of-service
- case studyhttps://fishbowl.com/case-study-fishbowl-and-resy-os-boost-engagement-at-new-york-restaurant-group
- acquisitionhttps://gotab.com/latest/gotab-acquires-fishbowl-to-transform-guest-marketing-loyalty-and-repeat-revenue-for-hospitality-operators
Olo Engage, reviewed 29 September 2026
- Olo Engage overviewhttps://www.olo.com/engage
- Guest Data Platformhttps://www.olo.com/gdp
- Marketing modulehttps://www.olo.com/marketing
- Sentiment modulehttps://www.olo.com/sentiment
- History, scale, leadershiphttps://www.olo.com/about-us
- Acquisition by Thoma Bravohttps://www.olo.com/thoma-bravo-completes-acquisition-of-olo
- Legal entity, New York addresshttps://www.olo.com/terms-of-use
- Contact and support routeshttps://www.olo.com/contact
- Partner listinghttps://www.olo.com/partners/toast
- Partner listinghttps://www.olo.com/partners/qu
- Partner listinghttps://www.olo.com/partners/restaurant365
- Partner listinghttps://www.olo.com/partners/fiserv