Bridg vs Fishbowl

Bridg is a subscription software service that matches in-store transactions to individual customer profiles, including guests who are not in a loyalty programme. Fishbowl is a guest relationship management platform for restaurants that combines a customer data platform and CRM with email, SMS, offers, loyalty, online ordering and guest WiFi. Both are listed under Guest CRM & Customer Data Platform. They differ in audience, integrations and company background.

Key differences

  • audience

    Audience differs between the profiles. Listed by one product alone: Bridg: Large QSR and casual dining chains; Fishbowl: Multi-location restaurant brands.

  • integrations

    On integrations, Bridg names 4 integrations and Fishbowl names 9 integrations. 1 partner appears in every list.

  • company background

    Bridg names Cardlytics, Inc. (per a 2023 press release on the vendor site); the site also refers to 'PAR & Bridg' and 'Bridg & PAR' as its parent company and Fishbowl names GoTab (acquired 2026).

Side by side

Bridg vs Fishbowl: side-by-side comparison from published vendor information
FieldBridgFishbowl
What it isBridg is a subscription software service that matches in-store transactions to individual customer profiles, including guests who are not in a loyalty programme.Fishbowl is a guest relationship management platform for restaurants that combines a customer data platform and CRM with email, SMS, offers, loyalty, online ordering and guest WiFi.
Best forLarge QSR and casual dining chains; Grocery and convenience retailers running retail mediaMulti-location restaurant brands; Restaurants running Toast or Aloha; Small groups of 1 to 10 restaurants
Pricing modelQuote onlySubscription per location
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedSet on the Order Form
PlatformsWebWeb
CountriesNot publishedUnited States
LanguagesNot publishedNot published
Number of integrations49
CertificationsNot publishedNot published
Security practicesNot publishedNot published
FoundedNot published2000
HeadquartersNot publishedAlexandria, United States
OwnerCardlytics, Inc. (per a 2023 press release on the vendor site); the site also refers to 'PAR & Bridg' and 'Bridg & PAR'GoTab (acquired 2026)
Last reviewed29 September 202629 September 2026

Integrations

Named by both

  • Google

Named only by Bridg

  • LiveRamp
  • Meta
  • The Trade Desk

Named only by Fishbowl

  • GoTab
  • Aloha
  • OpenTable
  • Brink
  • Resy
  • Toast
  • TripAdvisor
  • Yelp

Which to choose

Bridg

Choose Bridg if your business matches one of the audiences it is listed for: Large QSR and casual dining chains; Grocery and convenience retailers running retail media.

Our profile lists a weaker fit: Single-site or small independent restaurants. The vendor's case studies and positioning are about enterprise chains, for example a QSR brand with more than 7,000 locations.

Fishbowl

Choose Fishbowl if you fit its listed audience: Multi-location restaurant brands; Restaurants running Toast or Aloha; Small groups of 1 to 10 restaurants.

What we could not confirm

Bridg

  • Price or plans
  • Current ownership (Cardlytics division in 2023; PAR relationship not explained on the vendor's site)
  • Founding year, headquarters, team size, funding
  • Named customers
  • POS systems it ingests from
  • Security certifications

Fishbowl

  • Full integration list
  • Which plan figures apply to 1-10 restaurant accounts
  • Employee count
  • Funding history
  • Security certifications
  • Mobile apps

Go further

Bridg profileFishbowl profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Bridg, reviewed 29 September 2026

  1. Homepage and navigationhttps://www.bridg.com/
  2. Company positioning, subscription model, Ripplhttps://www.bridg.com/about
  3. Audience activation and integrationshttps://www.bridg.com/expand-reachable-customers
  4. Identity resolution and profileshttps://www.bridg.com/gain-insights-on-anonymous-transactions
  5. Retail media use casehttps://www.bridg.com/support-a-retail-media-network
  6. Restaurant positioning and resultshttps://www.bridg.com/industry/qsr
  7. Press: Rippl launch, Cardlytics divisionhttps://www.bridg.com/media-center
  8. QSR case studyhttps://www.bridg.com/resources/qsr-client-uncovers-78m-customers-and-outperforms-roas-benchmarks-5-6x