Fishbowl vs Paytronix
Fishbowl is a guest relationship management platform for restaurants that combines a customer data platform and CRM with email, SMS, offers, loyalty, online ordering and guest WiFi. Paytronix is a guest engagement platform that combines loyalty programmes, guest CRM and messaging, online ordering, gift cards, branded mobile apps and payments. Both are listed under Guest CRM & Customer Data Platform. The main differences are in audience, platforms and countries covered.
Key differences
audience
Audience differs between the profiles. Listed by one product alone: Fishbowl: Multi-location restaurant brands; Paytronix: Multi-unit restaurant chains.
platforms
They do not run on the same platforms. Fishbowl: Web; Paytronix: Web, iOS, Android.
countries covered
Country coverage differs. Fishbowl names 1 country and Paytronix names 2 countries. 1 country appears in every list.
integrations
The integration lists differ. Fishbowl names 9 integrations and Paytronix names 35 integrations. 2 partners appear in every list.
company background
Fishbowl was founded in 2000 and Paytronix in 2001. Headquarters: Fishbowl, Alexandria, United States; Paytronix, Newton, Massachusetts, United States. By owner, Fishbowl (GoTab (acquired 2026)) and Paytronix (The Access Group (acquired Paytronix, announced 1 November 2024). Previously owned by Great Hill Partners from 2017.).
Side by side
| Field | Fishbowl | Paytronix |
|---|---|---|
| What it is | Fishbowl is a guest relationship management platform for restaurants that combines a customer data platform and CRM with email, SMS, offers, loyalty, online ordering and guest WiFi. | Paytronix is a guest engagement platform that combines loyalty programmes, guest CRM and messaging, online ordering, gift cards, branded mobile apps and payments. |
| Best for | Multi-location restaurant brands; Restaurants running Toast or Aloha; Small groups of 1 to 10 restaurants | Multi-unit restaurant chains; Restaurant groups with 1 to 9 units; Convenience stores with food service; Brands with a catering business |
| Pricing model | Subscription per location | Quote only |
| Starting price | Not published | Not published |
| Free plan | Not published | Not published |
| Free trial | Not published | Not published |
| Contract | Set on the Order Form | Not published |
| Platforms | Web | Web, iOS, Android |
| Countries | United States | United Kingdom, United States |
| Languages | Not published | Not published |
| Number of integrations | 9 | 35 |
| Certifications | Not published | Not published |
| Security practices | Not published | Data Processing Addendum covering EU, UK and US state privacy laws, Tokenised storage of guest card details |
| Founded | 2000 | 2001 |
| Headquarters | Alexandria, United States | Newton, Massachusetts, United States |
| Owner | GoTab (acquired 2026) | The Access Group (acquired Paytronix, announced 1 November 2024). Previously owned by Great Hill Partners from 2017. |
| Last reviewed | 29 September 2026 | 29 September 2026 |
Integrations
Named by both
- OpenTable
- Toast
Named only by Fishbowl
- GoTab
- Aloha
- Brink
- Resy
- TripAdvisor
- Yelp
Named only by Paytronix
- Apple Pay
- Arrow POS
- Bottle POS
- Cake POS
- Deliverect
- DoorDash
- ezCater
- Google Pay
- Heartland
- Intelligent Point of Sale
- Lunchbox
- MYR POS
and 21 moreshow fewer
- NCR
- Olo
- Oracle
- Ovation Up
- Par Tech
- PDI Technologies
- Qu
- Resource POS
- Skip the Dishes
- SkyTab
- SpotOn
- Square
- Star POS
- Stripe
- Tabit POS
- Tattle
- Tray POS
- Uber
- Wisely Reservation Service
- Xenial
- Yumpingo
Which to choose
Fishbowl
Choose Fishbowl if you are in one of these groups: Multi-location restaurant brands; Restaurants running Toast or Aloha; Small groups of 1 to 10 restaurants.
Paytronix
Choose Paytronix if you fit its listed audience: Multi-unit restaurant chains; Restaurant groups with 1 to 9 units; Convenience stores with food service.
What we could not confirm
Fishbowl
- Full integration list
- Which plan figures apply to 1-10 restaurant accounts
- Employee count
- Funding history
- Security certifications
- Mobile apps
Paytronix
- Any price, fee structure, free trial or contract term (pricing is quote only)
- Full list of countries where Paytronix is sold and supported
- Interface and guest-facing languages (kiosks are described as multilingual, languages not named)
- Security certifications such as PCI DSS or SOC 2; none named on the vendor's site
- Founders' names
- What each listed integration partner does; the directory gives names only
- Vendor figures such as 1,800 brands and 50,000 sites (LinkedIn) and 450+ or 500+ integrations are unaudited claims
- Kiosk hardware models and costs
Go further
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
Fishbowl, reviewed 29 September 2026
- homehttps://www.fishbowl.com
- pricinghttps://fishbowl.com/pricing
- platformhttps://fishbowl.com/guest-relationship-management
- companyhttps://fishbowl.com/about-fishbowl
- loyaltyhttps://fishbowl.com/loyalty
- kioskhttps://fishbowl.com/kiosk
- smshttps://fishbowl.com/sms-marketing
- segmentationhttps://fishbowl.com/segmentation
- integrationshttps://fishbowl.com/connections-marketplace
- newshttps://fishbowl.com/news-and-updates
- termshttps://fishbowl.com/terms-of-service
- case studyhttps://fishbowl.com/case-study-fishbowl-and-resy-os-boost-engagement-at-new-york-restaurant-group
- acquisitionhttps://gotab.com/latest/gotab-acquires-fishbowl-to-transform-guest-marketing-loyalty-and-repeat-revenue-for-hospitality-operators
Paytronix, reviewed 29 September 2026
- Homepage: product list, positioning, navigationhttps://www.paytronix.com/
- Pricing page (quote form only)https://www.paytronix.com/pricing/
- Company descriptionhttps://www.paytronix.com/company/
- Loyalty features, fit, messaginghttps://www.paytronix.com/platform/loyalty/
- CRM and campaign featureshttps://www.paytronix.com/platform/crm/
- Gift, comp, payment processinghttps://www.paytronix.com/platform/payments/
- Kiosk, QR ordering, pay-at-tablehttps://www.paytronix.com/platform/kiosk
- Online ordering featureshttps://www.paytronix.com/platform/online-ordering/
- Catering featureshttps://www.paytronix.com/platform/catering
- AI featureshttps://www.paytronix.com/platform/artificial-intelligence/
- Marketing automation featureshttps://www.paytronix.com/solutions/marketing-automation/
- White-label apphttps://www.paytronix.com/solutions/mobile-experiences/
- Subscriptionshttps://www.paytronix.com/solutions/subscriptions/
- Support tiershttps://www.paytronix.com/solutions/customer-success-plans
- Small and medium restaurant offerhttps://www.paytronix.com/industries/small-to-medium-restaurants/
- Partner directoryhttps://www.paytronix.com/industries/multi-unit-restaurants/integrations/
- UK representationhttps://www.paytronix.com/uk
- Acquisition by The Access Group, customers, previous ownerhttps://www.paytronix.com/company/news-press/press-releases/the-access-group-to-acquire-us-digital-guest-engagement-provider-paytronix
- Legal entity, DPAhttps://www.paytronix.com/terms-and-conditions/data-processing-agreement/
- Help centrehttps://help-paytronix.theaccessgroup.com/en
- Page discoveryhttps://www.paytronix.com/sitemap.xml
- LinkedIn company page: headquarters, founding year, team size, officeshttps://www.linkedin.com/company/paytronix-systems/
