Ele.me vs GrabMerchant

Ele.me (饿了么) is a Chinese food delivery marketplace that was rebranded in 2025 as Taobao Shangou (淘宝闪购), Alibaba's instant-retail service. GrabMerchant is the seller-side app and portal for restaurants and shops that sell on Grab's delivery marketplaces in Southeast Asia (GrabFood and GrabMart). Both are listed under Delivery Marketplace. They differ in audience, platforms and countries covered.

Key differences

  • audience

    The audiences they list differ. Listed for one product only, for example: Ele.me: Restaurants selling delivery in mainland China; GrabMerchant: Restaurants that want delivery and pickup orders in Malaysia.

  • platforms

    They do not run on the same platforms. Ele.me: Web; GrabMerchant: Web, iOS, Android.

  • countries covered

    Country coverage differs. Ele.me names 1 country and GrabMerchant names 8 countries. No country appears in every list.

  • company background

    By owner, Ele.me (Alibaba (acquired in 2018; joined the Alibaba e-commerce group and rebranded to Taobao Shangou in 2025)) and GrabMerchant (Grab).

Side by side

Ele.me vs GrabMerchant: side-by-side comparison from published vendor information
FieldEle.meGrabMerchant
What it isEle.me (饿了么) is a Chinese food delivery marketplace that was rebranded in 2025 as Taobao Shangou (淘宝闪购), Alibaba's instant-retail service.GrabMerchant is the seller-side app and portal for restaurants and shops that sell on Grab's delivery marketplaces in Southeast Asia (GrabFood and GrabMart).
Best forRestaurants selling delivery in mainland China; Restaurant chainsRestaurants that want delivery and pickup orders in Malaysia; Multi-outlet and coffee chains; Merchants that want to advertise inside the Grab app
Pricing modelNot publishedPercentage of sales (commission not published)
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWebWeb, iOS, Android
CountriesChinaCambodia, Indonesia, Malaysia, Myanmar, Philippines, Singapore and 2 more
LanguagesChineseEnglish, Malay
Number of integrationsNot published4
CertificationsNot publishedNot published
Security practicesNot publishedNot published
Founded2008Not published
HeadquartersShanghai, ChinaNot published
OwnerAlibaba (acquired in 2018; joined the Alibaba e-commerce group and rebranded to Taobao Shangou in 2025)Grab
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Ele.me

Ele.me does not name any integrations in the material we reviewed.

Named only by GrabMerchant

  • EasyStore
  • Magento
  • Shopify
  • WooCommerce

Which to choose

Ele.me

Choose Ele.me if your business matches one of the audiences it is listed for: Restaurants selling delivery in mainland China; Restaurant chains.

GrabMerchant

Choose GrabMerchant if you are in one of these groups: Restaurants that want delivery and pickup orders in Malaysia; Multi-outlet and coffee chains; Merchants that want to advertise inside the Grab app.

What we could not confirm

Ele.me

  • Commission or fee levels for restaurants
  • Merchant app and POS integrations
  • Merchant app store listings
  • Security certifications
  • Employee count
  • Funding rounds

GrabMerchant

  • Commission rate, fees and ad prices
  • Contract term and renewal
  • POS and third-party integrations for restaurants
  • Founding year, headquarters, funding and employee count of Grab
  • Security certifications
  • App Store and Google Play listings (App Store request was rate limited)
  • Which countries offer GrabMerchant

Go further

Ele.me profileGrabMerchant profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Ele.me, reviewed 29 September 2026

  1. Homepage after redirect from www.ele.me; rebrandhttps://taobaoshangou.ele.me/
  2. Merchant offershttps://taobaoshangou.ele.me/business-cooperation
  3. History, scale, coveragehttps://taobaoshangou.ele.me/about
  4. News list including chain AI systemhttps://taobaoshangou.ele.me/news
  5. Food safety label programmehttps://taobaoshangou.ele.me/news/110
  6. Rider services announcementhttps://taobaoshangou.ele.me/news/109

GrabMerchant, reviewed 29 September 2026

  1. Merchant site homehttps://merchant.grab.com/en-my
  2. GrabFood merchant sign-up, FAQ, app requirementshttps://www.grab.com/my/merchant/food/
  3. Supporthttps://merchant.grab.com/en-my/guides/all/grab-merchant-support-frequently-asked-questions-faq
  4. Marketing Managerhttps://merchant.grab.com/en-my/guides/all/marketing-manager-guide-en
  5. AI assistanthttps://merchant.grab.com/en-my/blog/5-ways-your-merchant-ai-assistant-can-take-your-business-to-the-next-level
  6. Adshttps://merchant.grab.com/en-my/blog/want-more-sales-ads-help-more-consumers-find-you
  7. Grab Momentshttps://merchant.grab.com/en-my/blog/introducing-grab-moments-where-diners-discover-you
  8. Grab Malaysia merchant hubhttps://www.grab.com/my/merchant/
  9. GrabPay acceptancehttps://www.grab.com/my/merchant/checkout-solutions/
  10. Countrieshttps://www.grab.com/my/locations/
  11. Company pagehttps://www.grab.com/my/about/