Fave vs Gurunavi

Fave is a Malaysia and Singapore consumer app for deals, cashless payment and cashback, with a merchant side sold as FaveBiz. Gurunavi is a Japanese restaurant search and reservation site, branded Rakuten Gurunavi on its business pages. Both are listed under Restaurant Discovery & Listing Management (business-facing). Where the profiles show a difference, it is in price, audience and countries covered.

Key differences

  • price

    On price, Gurunavi lists JPY 11,000 per month. Fave does not publish a starting price.

  • audience

    Not every audience is shared. Entries that only one product lists: Fave: Cafes and restaurants in Malaysia and Singapore; Gurunavi: Restaurants in Japan seeking online bookings.

  • countries covered

    Fave names 2 countries and Gurunavi names 1 country. No country appears in every list.

  • integrations

    On integrations, Fave names 6 integrations and Gurunavi names 4 integrations. No partner appears in every list.

Side by side

Fave vs Gurunavi: side-by-side comparison from published vendor information
FieldFaveGurunavi
What it isFave is a Malaysia and Singapore consumer app for deals, cashless payment and cashback, with a merchant side sold as FaveBiz.Gurunavi is a Japanese restaurant search and reservation site, branded Rakuten Gurunavi on its business pages.
Best forCafes and restaurants in Malaysia and Singapore; Outlets that want to fill quiet periodsRestaurants in Japan seeking online bookings; Venues targeting inbound tourists; Multi-site restaurant groups
Pricing modelPercentage of salesSubscription per location
Starting priceNot publishedJPY 11,000 per month
Free planNot publishedYes
Free trialNot publishedNot published
ContractNot publishedYearly contract for the reservation ledger
PlatformsWeb, iOS, AndroidWeb, iOS, Android
CountriesMalaysia, SingaporeJapan
LanguagesNot publishedJapanese
Number of integrations64
CertificationsNot publishedNot published
Security practicesNot publishedNot published
FoundedNot publishedNot published
HeadquartersNot publishedTokyo, Japan
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Fave

  • Alipay
  • Boost
  • DuitNow
  • GrabPay
  • Mastercard
  • Visa

Named only by Gurunavi

  • Googleビジネスプロフィール
  • LINE公式アカウント
  • トリップアドバイザー
  • 楽天ポイント

Which to choose

Fave

Choose Fave if you are in one of these groups: Cafes and restaurants in Malaysia and Singapore; Outlets that want to fill quiet periods.

Less suited to: Businesses outside Malaysia and Singapore: the merchant site lists only cities in those two countries.

Gurunavi

Choose Gurunavi if you are in one of these groups: Restaurants in Japan seeking online bookings; Venues targeting inbound tourists; Multi-site restaurant groups.

What we could not confirm

Fave

  • Any price, commission rate or payment processing fee
  • Contract term and cancellation terms
  • Founding year, headquarters and team size
  • Funding rounds
  • POS integrations
  • Contents of the Payments page and the help centre
  • Whether the merchant offering is still sold as FaveBiz on the same terms

Gurunavi

  • Ledger price and hardware price
  • Named POS integrations
  • Parent or major shareholders
  • Funding
  • Security certifications
  • Whether prices include tax on the plan table
  • Number of listed restaurants (homepage says over 30,000 eligible stores for points)

Go further

Fave profileGurunavi profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Fave, reviewed 29 September 2026

  1. Consumer app home: apps, payment partners, company namehttps://myfave.com/
  2. Merchant site home: services, payment logos, cities, claimshttps://www.favebiz.com/
  3. Cashback features and FAQhttps://www.favebiz.com/services/customer-loyalty/
  4. FaveDeals, commission model, marketing channelshttps://www.favebiz.com/services/marketing-fave-deals/
  5. Press coverage listhttps://www.favebiz.com/media-and-press/