Fave
Fave is a Malaysia and Singapore consumer app for deals, cashless payment and cashback, with a merchant side sold as FaveBiz. Businesses use it to accept cashless payments, run their own cashback loyalty scheme, list vouchers to Fave's users and see customer and sales data. It is aimed at offline businesses such as food and beverage outlets, retail, beauty and fitness.
Last reviewed

- Best for
- Cafes and restaurants in Malaysia and Singapore, Outlets that want to fill quiet periods
- Pricing
- Percentage of sales
- Runs on
- Web, iOS, Android
Who it is for
Cafes and restaurants in Malaysia and Singapore
Food and beverage is the first business type FaveBiz lists, and its case studies feature Malaysian food chains such as Food Junction and Japan Foods Holding.
Outlets that want to fill quiet periods
Smart Cashback lets a merchant raise cashback at chosen hours or days; the vendor says this can lift sales up to 2.5x in non-peak hours.
Less suited to: Businesses outside Malaysia and Singapore: the merchant site lists only cities in those two countries.
What it does
Cashless payment acceptance
Accepts payments online and in-store; the merchant site shows Visa, Mastercard, GrabPay, Boost and Alipay logos.
Merchant cashback loyalty
The merchant sets the cashback amount; it is stored in the customer's account and applied automatically on the next purchase at that merchant's outlets only.
Smart Cashback
Lets a merchant vary cashback rates by hour, day or week, for example higher rates in a happy hour.
Cashback expiry
Merchant cashback is valid for 3 months, extended to the last day of the month, according to the FAQ on the loyalty page.
FaveDeals vouchers
Merchants list vouchers on Fave; customers buy them in the app and staff swipe to redeem, which shows in the merchant's FaveBiz account.
Marketing exposure on Fave channels
Deals can be promoted through banners in the web and mobile app, social posts, email, push notifications, in-app pop-ups and Facebook and Google ads.
Seasonal sales campaigns
Merchants can join Fave's promotional campaigns such as paydays and shopping-day sales.
eCards
Prepaid cards that give the merchant payment upfront and, the vendor says, bring customers back more often.
Data and insights
Real-time business performance monitoring and free monthly customer insights sent by email.
Payment reports for reconciliation
Detailed transaction reports so FavePay payments can be reconciled against a point of sale set up with FavePay as a payment mode.
Fraud and data-breach protection
The vendor says secured payment processes protect merchants and customers from fraud and data breaches.
Pricing
- Pricing model
- Percentage of sales
No prices are published. For FaveDeals the vendor says there is no upfront fee or setup cost, only a flat-rate commission on every purchase, but it gives no rate. Payment and cashback fees are not stated.
How it compares
Compared with the 15 products in Restaurant Discovery & Listing Management (business-facing) that have a profile on this site. These figures describe the category. They are not a recommendation.
- Names 6 integrations. The median in this category is 3.
- One of 8 products in this category with an iOS app. One of 9 products in this category with an Android app. 15 products in this category state their platforms.
- The category's 10 most-named integration partners are Toast, Access Collins, Acteol, Airシフト, Airペイ, Airメイト, Airレジ, Airレジ オーダー, Alipay, NCR Aloha. Of these, this product's listing names Alipay.
Where and how it runs
- Available in
- Malaysia, Singapore
- Platforms
- Web, iOS, Android
- Apps
- Fave: Consumer app for deals, payment, cashback and rewards. FaveBiz: Merchant app to set up and manage the merchant account
The FaveBiz site says Fave is available in 35 cities and lists Malaysian cities and Singapore.
The company
- Company
- Fave Asia Technologies Sdn. Bhd.
- Registration
- 928899-V
- Customers named by the vendor
- Food Junction, Japan Foods Holding, Ban Hin Bee, Quartet, XIXILI, The Autobus, Pie Kingdom
Security and support
- Support
- The site links to an FAQ and a contact form.
Listing details
- Headquarters
- Malaysia
- Built for
- Restaurants, Cafés, Bars
- Focus
- General-purpose, used in food businesses
- Status
- Active
- Website
- myfave.com
Alternatives to Fave
See all 31 in Restaurant Discovery & Listing Management (business-facing)OpenRice
OpenRice is a restaurant discovery and review platform in Hong Kong and other Asian cities.
Listed as best for: Restaurants in Hong Kong and nearby Asian markets; Restaurants that want bookings from a diner audience.
Yelp for Business
Yelp for Business is the owner-facing side of Yelp.
Names 14 integrations, against 6 for Fave.
Hot Pepper Gourmet
Hot Pepper Gourmet (ホットペッパーグルメ) is a Japanese restaurant search and booking site run by Recruit.
Runs on Web, against Web, iOS and Android for Fave.
EatClub
EatClub is a diner-deals marketplace and app that restaurants and bars use to fill spare tables and takeaway capacity by posting time-limited offers.
Names 4 integrations, against 6 for Fave.
Compare Fave
Side-by-side tables built from the same profile data.
What we could not confirm
These points were not confirmed when this page was written.
- Any price, commission rate or payment processing fee
- Contract term and cancellation terms
- Founding year, headquarters and team size
- Funding rounds
- POS integrations
- Contents of the Payments page and the help centre
- Whether the merchant offering is still sold as FaveBiz on the same terms
Sources
Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.
- Consumer app home: apps, payment partners, company namehttps://myfave.com/
- Merchant site home: services, payment logos, cities, claimshttps://www.favebiz.com/
- Cashback features and FAQhttps://www.favebiz.com/services/customer-loyalty/
- FaveDeals, commission model, marketing channelshttps://www.favebiz.com/services/marketing-fave-deals/
- Press coverage listhttps://www.favebiz.com/media-and-press/