Fave

Fave is a Malaysia and Singapore consumer app for deals, cashless payment and cashback, with a merchant side sold as FaveBiz. Businesses use it to accept cashless payments, run their own cashback loyalty scheme, list vouchers to Fave's users and see customer and sales data. It is aimed at offline businesses such as food and beverage outlets, retail, beauty and fitness.

Last reviewed

Visit website
Home page of Fave's website
Fave's website on 30 September 2026
Best for
Cafes and restaurants in Malaysia and Singapore, Outlets that want to fill quiet periods
Pricing
Percentage of sales
Runs on
Web, iOS, Android

Who it is for

  • Cafes and restaurants in Malaysia and Singapore

    Food and beverage is the first business type FaveBiz lists, and its case studies feature Malaysian food chains such as Food Junction and Japan Foods Holding.

  • Outlets that want to fill quiet periods

    Smart Cashback lets a merchant raise cashback at chosen hours or days; the vendor says this can lift sales up to 2.5x in non-peak hours.

Less suited to: Businesses outside Malaysia and Singapore: the merchant site lists only cities in those two countries.

What it does

  • Cashless payment acceptance

    Accepts payments online and in-store; the merchant site shows Visa, Mastercard, GrabPay, Boost and Alipay logos.

  • Merchant cashback loyalty

    The merchant sets the cashback amount; it is stored in the customer's account and applied automatically on the next purchase at that merchant's outlets only.

  • Smart Cashback

    Lets a merchant vary cashback rates by hour, day or week, for example higher rates in a happy hour.

  • Cashback expiry

    Merchant cashback is valid for 3 months, extended to the last day of the month, according to the FAQ on the loyalty page.

  • FaveDeals vouchers

    Merchants list vouchers on Fave; customers buy them in the app and staff swipe to redeem, which shows in the merchant's FaveBiz account.

  • Marketing exposure on Fave channels

    Deals can be promoted through banners in the web and mobile app, social posts, email, push notifications, in-app pop-ups and Facebook and Google ads.

  • Seasonal sales campaigns

    Merchants can join Fave's promotional campaigns such as paydays and shopping-day sales.

  • eCards

    Prepaid cards that give the merchant payment upfront and, the vendor says, bring customers back more often.

  • Data and insights

    Real-time business performance monitoring and free monthly customer insights sent by email.

  • Payment reports for reconciliation

    Detailed transaction reports so FavePay payments can be reconciled against a point of sale set up with FavePay as a payment mode.

  • Fraud and data-breach protection

    The vendor says secured payment processes protect merchants and customers from fraud and data breaches.

Pricing

Pricing model
Percentage of sales

No prices are published. For FaveDeals the vendor says there is no upfront fee or setup cost, only a flat-rate commission on every purchase, but it gives no rate. Payment and cashback fees are not stated.

How it compares

Compared with the 15 products in Restaurant Discovery & Listing Management (business-facing) that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 6 integrations. The median in this category is 3.
  • One of 8 products in this category with an iOS app. One of 9 products in this category with an Android app. 15 products in this category state their platforms.
  • The category's 10 most-named integration partners are Toast, Access Collins, Acteol, Airシフト, Airペイ, Airメイト, Airレジ, Airレジ オーダー, Alipay, NCR Aloha. Of these, this product's listing names Alipay.

Works with

Payments
VisaMastercardGrabPayBoostAlipayDuitNow

These are payment methods shown on the vendor's pages. No point-of-sale integrations are named; the loyalty FAQ only advises setting FavePay up as a payment mode in the merchant's own POS.

Where and how it runs

Available in
Malaysia, Singapore
Platforms
Web, iOS, Android
Apps
Fave: Consumer app for deals, payment, cashback and rewards. FaveBiz: Merchant app to set up and manage the merchant account

The FaveBiz site says Fave is available in 35 cities and lists Malaysian cities and Singapore.

The company

Company
Fave Asia Technologies Sdn. Bhd.
Registration
928899-V
Customers named by the vendor
Food Junction, Japan Foods Holding, Ban Hin Bee, Quartet, XIXILI, The Autobus, Pie Kingdom

Security and support

Support
The site links to an FAQ and a contact form.

Listing details

Headquarters
Malaysia
Built for
Restaurants, Cafés, Bars
Focus
General-purpose, used in food businesses
Status
Active
Website
myfave.com
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    Listed as best for: Restaurants in Hong Kong and nearby Asian markets; Restaurants that want bookings from a diner audience.

  • Yelp for Business

    Yelp for Business is the owner-facing side of Yelp.

    Names 14 integrations, against 6 for Fave.

  • Hot Pepper Gourmet

    Hot Pepper Gourmet (ホットペッパーグルメ) is a Japanese restaurant search and booking site run by Recruit.

    Runs on Web, against Web, iOS and Android for Fave.

  • EatClub

    EatClub is a diner-deals marketplace and app that restaurants and bars use to fill spare tables and takeaway capacity by posting time-limited offers.

    Names 4 integrations, against 6 for Fave.

What we could not confirm

These points were not confirmed when this page was written.

  • Any price, commission rate or payment processing fee
  • Contract term and cancellation terms
  • Founding year, headquarters and team size
  • Funding rounds
  • POS integrations
  • Contents of the Payments page and the help centre
  • Whether the merchant offering is still sold as FaveBiz on the same terms

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Consumer app home: apps, payment partners, company namehttps://myfave.com/
  2. Merchant site home: services, payment logos, cities, claimshttps://www.favebiz.com/
  3. Cashback features and FAQhttps://www.favebiz.com/services/customer-loyalty/
  4. FaveDeals, commission model, marketing channelshttps://www.favebiz.com/services/marketing-fave-deals/
  5. Press coverage listhttps://www.favebiz.com/media-and-press/