Fave vs Gurunavi vs Hot Pepper Gourmet vs OpenRice

Fave is a Malaysia and Singapore consumer app for deals, cashless payment and cashback, with a merchant side sold as FaveBiz. Gurunavi is a Japanese restaurant search and reservation site, branded Rakuten Gurunavi on its business pages. Hot Pepper Gourmet (ホットペッパーグルメ) is a Japanese restaurant search and booking site run by Recruit. OpenRice is a restaurant discovery and review platform in Hong Kong and other Asian cities. All four are listed under Restaurant Discovery & Listing Management (business-facing). Where the profiles show a difference, it is in price, audience and platforms.

Key differences

  • price

    Gurunavi publishes a starting price of JPY 11,000 per month. Fave, Hot Pepper Gourmet and OpenRice do not publish a starting price.

  • audience

    Audience differs between the profiles. Listed by one product alone: Fave: Cafes and restaurants in Malaysia and Singapore; Gurunavi: Restaurants in Japan seeking online bookings; Hot Pepper Gourmet: Restaurants in Japan seeking new diners and online bookings; OpenRice: Restaurants in Hong Kong and nearby Asian markets.

  • platforms

    Platform support differs. Fave: Web, iOS, Android; Gurunavi: Web, iOS, Android; Hot Pepper Gourmet: Web; OpenRice: Web, iOS, Android.

  • countries covered

    Country coverage differs. Fave names 2 countries, Gurunavi names 1 country, Hot Pepper Gourmet names 1 country and OpenRice names 7 countries. No country appears in every list.

Side by side

Fave vs Gurunavi vs Hot Pepper Gourmet vs OpenRice: side-by-side comparison from published vendor information
FieldFaveGurunaviHot Pepper GourmetOpenRice
What it isFave is a Malaysia and Singapore consumer app for deals, cashless payment and cashback, with a merchant side sold as FaveBiz.Gurunavi is a Japanese restaurant search and reservation site, branded Rakuten Gurunavi on its business pages.Hot Pepper Gourmet (ホットペッパーグルメ) is a Japanese restaurant search and booking site run by Recruit.OpenRice is a restaurant discovery and review platform in Hong Kong and other Asian cities.
Best forCafes and restaurants in Malaysia and Singapore; Outlets that want to fill quiet periodsRestaurants in Japan seeking online bookings; Venues targeting inbound tourists; Multi-site restaurant groupsRestaurants in Japan seeking new diners and online bookings; Small independent restaurantsRestaurants in Hong Kong and nearby Asian markets; Restaurants that want bookings from a diner audience; Independent restaurants needing a simple listing tool
Pricing modelPercentage of salesSubscription per locationQuote onlyQuote only
Starting priceNot publishedJPY 11,000 per monthNot publishedNot published
Free planNot publishedYesNot publishedNot published
Free trialNot publishedNot publishedNot publishedNot published
ContractNot publishedYearly contract for the reservation ledgerNot publishedNot published
PlatformsWeb, iOS, AndroidWeb, iOS, AndroidWebWeb, iOS, Android
CountriesMalaysia, SingaporeJapanJapanHong Kong, Japan, Macau, Philippines, Singapore, Taiwan and 1 more
LanguagesNot publishedJapaneseJapaneseEnglish, Simplified Chinese, Traditional Chinese
Number of integrations648Not published
CertificationsNot publishedNot publishedNot publishedPCI DSS
Security practicesNot publishedNot publishedNot publishedNot published
FoundedNot publishedNot published2012Not published
HeadquartersNot publishedTokyo, JapanTokyo, JapanNot published
OwnerNot publishedNot published株式会社リクルートホールディングス (Recruit Holdings)Not published
Last reviewed29 September 202629 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Fave

  • Alipay
  • Boost
  • DuitNow
  • GrabPay
  • Mastercard
  • Visa

Named only by Gurunavi

  • Googleビジネスプロフィール
  • LINE公式アカウント
  • トリップアドバイザー
  • 楽天ポイント

Named only by Hot Pepper Gourmet

  • Airシフト
  • Airペイ
  • Airメイト
  • Airレジ
  • Airレジ オーダー
  • dポイント
  • Pontaポイント
  • レストランボード

Named only by OpenRice

OpenRice does not name any integrations in the material we reviewed.

Which to choose

Fave

Choose Fave if you fit its listed audience: Cafes and restaurants in Malaysia and Singapore; Outlets that want to fill quiet periods.

Weaker fit: Businesses outside Malaysia and Singapore: the merchant site lists only cities in those two countries.

Gurunavi

Choose Gurunavi if you are in one of these groups: Restaurants in Japan seeking online bookings; Venues targeting inbound tourists; Multi-site restaurant groups.

Hot Pepper Gourmet

Choose Hot Pepper Gourmet if your business matches one of the audiences it is listed for: Restaurants in Japan seeking new diners and online bookings; Small independent restaurants.

OpenRice

Choose OpenRice if you are in one of these groups: Restaurants in Hong Kong and nearby Asian markets; Restaurants that want bookings from a diner audience; Independent restaurants needing a simple listing tool.

What we could not confirm

Fave

  • Any price, commission rate or payment processing fee
  • Contract term and cancellation terms
  • Founding year, headquarters and team size
  • Funding rounds
  • POS integrations
  • Contents of the Payments page and the help centre
  • Whether the merchant offering is still sold as FaveBiz on the same terms

Gurunavi

  • Ledger price and hardware price
  • Named POS integrations
  • Parent or major shareholders
  • Funding
  • Security certifications
  • Whether prices include tax on the plan table
  • Number of listed restaurants (homepage says over 30,000 eligible stores for points)

Hot Pepper Gourmet

  • Listing fees, booking fees and plan prices
  • Contract term
  • Airメイト function (named in case studies only)
  • Which POS systems other than Air Register connect
  • Security certifications
  • App store listing for the Restaurant Board app

OpenRice

  • Any pricing
  • Named POS integrations
  • Founding year, HQ, employee count and funding
  • Named customers
  • Contract terms
  • Android app listing
  • This profile covers the merchant offering, not the restaurant discovery consumer product

Go further

Fave profileGurunavi profileHot Pepper Gourmet profileOpenRice profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Fave, reviewed 29 September 2026

  1. Consumer app home: apps, payment partners, company namehttps://myfave.com/
  2. Merchant site home: services, payment logos, cities, claimshttps://www.favebiz.com/
  3. Cashback features and FAQhttps://www.favebiz.com/services/customer-loyalty/
  4. FaveDeals, commission model, marketing channelshttps://www.favebiz.com/services/marketing-fave-deals/
  5. Press coverage listhttps://www.favebiz.com/media-and-press/

Hot Pepper Gourmet, reviewed 29 September 2026

  1. Consumer site homehttps://www.hotpepper.jp
  2. Listing application pagehttps://www.hotpepper.jp/keisai/
  3. Service overviewhttps://www.hotpepper.jp/keisai/services/
  4. Case studieshttps://www.hotpepper.jp/keisai/case/
  5. Operator company profilehttps://www.recruit.co.jp/company/profile/

OpenRice, reviewed 29 September 2026

  1. Merchant homepage, markets, statisticshttps://biz.openrice.com/hk/en/index
  2. Bookinghttps://biz.openrice.com/hk/en/restaurants/booking
  3. Queuinghttps://biz.openrice.com/hk/en/restaurants/queuing
  4. RMShttps://biz.openrice.com/hk/en/restaurants/rms
  5. Takeawayhttps://biz.openrice.com/hk/en/restaurants/takeaway
  6. Scan-to-Order, PCI-DSShttps://biz.openrice.com/hk/en/restaurants/scan-to-order
  7. OpenRice Payhttps://biz.openrice.com/hk/en/restaurants/openricepay
  8. Vouchershttps://biz.openrice.com/hk/en/restaurants/voucher
  9. Advertisinghttps://biz.openrice.com/hk/en/restaurants/advertising
  10. Boosthttps://biz.openrice.com/hk/en/restaurants/boost
  11. Market insightshttps://biz.openrice.com/hk/en/restaurants/insights
  12. iOS app listinghttps://apps.apple.com/hk/app/openrice-biz/id1086545170
  13. Legal entity namehttps://www.openrice.com/info/tnc/OR-pp-en.html