Gurunavi
Gurunavi is a Japanese restaurant search and reservation site, branded Rakuten Gurunavi on its business pages. Restaurants join to get a listing page and online booking, and can add a reservation ledger, Google and LINE management, mobile ordering and foreign-language listings. Plans run from a free tier that charges a fee per booked guest to paid tiers with more promotion.
Last reviewed

- Best for
- Restaurants in Japan seeking online bookings, Venues targeting inbound tourists
- Pricing
- From JPY 11000 per month
- Runs on
- Web, iOS, Android
Who it is for
Restaurants in Japan seeking online bookings
A free start plan gives a listing page and online booking, with a fee charged per booked guest.
Venues targeting inbound tourists
Foreign-language listings and prepaid booking are offered to attract visitors to Japan.
Multi-site restaurant groups
The reservation ledger can manage several stores and redirect guests to sister stores when one is full.
What it does
Restaurant listing page
Store page on Gurunavi with real-time vacancy and news, included in every plan.
Online reservations
Round-the-clock online booking with instant confirmation and reward points; the vendor charges a fee per booked guest.
Reservation ledger (Gurunavi Daicho)
Manages phone, walk-in and site bookings in one ledger, with seating allocation and double-booking protection.
Customer records
Visit history and details such as allergies are kept per guest and filled in automatically from bookings.
Reservation analytics
Dashboard with time, day, weekday and month breakdowns, PDF export and goal setting.
Import from other gourmet sites
Bookings from other restaurant sites can be imported into the ledger.
Automated phone booking (option)
IVR answers calls outside opening hours and takes reservations through voice guidance; a caller-ID option shows guest details.
Google Business Profile and LINE management
Registration and operation of a Google Business Profile and LINE official account, with booking through Google and LINE.
Foreign-language listing
Rakuten Gurunavi foreign-language edition with four languages, prepaid booking and a phone concierge.
Mobile order and payment
Guests scan a QR code to order and pay on their phone, with POS linkage to the kitchen.
No-show insurance
Basic plan includes insurance against no-shows on online bookings.
Online shop channels
E-commerce sites for restaurant products, to diversify revenue.
Pricing
- Starting price
- From JPY 11000 per month
- Pricing model
- Subscription per location
- Minimum contract
- Yearly contract for the reservation ledger
- Free plan
- Yes
The Start plan costs JPY 0 per month but charges a booking fee per guest (lunch JPY 41, dinner JPY 205). Light is JPY 11,000 per month and Basic JPY 33,000 per month, both with lower booking fees starting at JPY 11 (lunch) and JPY 55 (dinner) per guest. A campaign runs Light free for 3 months until 31 March 2027. The ledger is priced separately with a yearly contract and an iPad; its prices are not shown.
How it compares
Compared with the 15 products in Restaurant Discovery & Listing Management (business-facing) that have a profile on this site. These figures describe the category. They are not a recommendation.
- Names 4 integrations. The median in this category is 3.
- Has a free plan. All 6 products in this category that say whether they have a free plan do.
- One of 8 products in this category with an iOS app. One of 9 products in this category with an Android app. 15 products in this category state their platforms.
Works with
- Loyalty
- 楽天ポイント
- Other
- GoogleビジネスプロフィールLINE公式アカウントトリップアドバイザー
The ledger and mobile ordering link to POS systems, but the vendor's site names none.
Where and how it runs
- Available in
- Japan
- Languages
- Japanese
- Platforms
- Web, iOS, Android
- Apps
- ぐるなび: Consumer restaurant search and booking app
- Hardware
- The reservation ledger runs on a tablet (iPad).
Restaurants are listed by Japanese prefecture and the company is based in Tokyo.
The company
- Company
- Gurunavi, Inc. (株式会社ぐるなび)
- Registration
- Invoice registration T1010001034565
- Founded
- 1989 (company established); Gurunavi site opened 1996
- Headquarters
- Tokyo, Japan
- Founders
- 滝久雄
- Team size
- 879 (968 consolidated) as of 2026-06-30
Security and support
- Support
- Contact forms for members and non-members; an online briefing is part of the ledger onboarding, and the site offers seminars and articles.
Listing details
- Built for
- Restaurants, Cafés, Bars
- Focus
- Food-specific
- Status
- Active
- Website
- gnavi.co.jp
Alternatives to Gurunavi
See all 31 in Restaurant Discovery & Listing Management (business-facing)Retty
Retty is a Japanese restaurant discovery and booking site built around real-name recommendations.
Listed as best for: Restaurants in Japan seeking online bookings; Small operators short on time for marketing.
Tabelog
Tabelog is a Japanese restaurant guide and reservation site run by Kakaku.com, Inc.
Starts at JPY 10000 per month (excluding tax), against JPY 11000 per month for Gurunavi. The two prices are quoted on different terms.
Hot Pepper Gourmet
Hot Pepper Gourmet (ホットペッパーグルメ) is a Japanese restaurant search and booking site run by Recruit.
Runs on Web, against Web, iOS and Android for Gurunavi.
OpenRice
OpenRice is a restaurant discovery and review platform in Hong Kong and other Asian cities.
Listed as best for: Restaurants in Hong Kong and nearby Asian markets; Restaurants that want bookings from a diner audience.
Compare Gurunavi
Side-by-side tables built from the same profile data.
What we could not confirm
These points were not confirmed when this page was written.
- Ledger price and hardware price
- Named POS integrations
- Parent or major shareholders
- Funding
- Security certifications
- Whether prices include tax on the plan table
- Number of listed restaurants (homepage says over 30,000 eligible stores for points)
Sources
Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.
- Consumer site, app links, restaurant counthttps://www.gnavi.co.jp
- Plans and priceshttps://lp.pro.gnavi.co.jp/kamei
- Business portalhttps://pro.gnavi.co.jp/
- About Gurunavi PROhttps://pro.gnavi.co.jp/about/
- Promotion serviceshttps://pro.gnavi.co.jp/service/promotion/
- Reservation managementhttps://pro.gnavi.co.jp/service/management/
- Ledger features and hardwarehttps://pro.gnavi.co.jp/gnavi_daicho/
- Mobile orderhttps://pro.gnavi.co.jp/service/settlement/
- E-commercehttps://pro.gnavi.co.jp/service/multi/
- Corporate site and newshttps://corporate.gnavi.co.jp/
- Company outlinehttps://corporate.gnavi.co.jp/profile/outline/
- Historyhttps://corporate.gnavi.co.jp/profile/history/