Hot Pepper Gourmet

Hot Pepper Gourmet (ホットペッパーグルメ) is a Japanese restaurant search and booking site run by Recruit. Restaurants list on it to get online reservations, a store page and Recruit Points for diners. A free reservation ledger app, plus optional paid tools for the shop website, mobile ordering, payments and message campaigns, cover the rest of restaurant operations.

Last reviewed

Visit website
Home page of Hot Pepper Gourmet's website
Hot Pepper Gourmet's website on 30 September 2026
Best for
Restaurants in Japan seeking new diners and online bookings, Small independent restaurants
Pricing
Quote only
Runs on
Web

Who it is for

  • Restaurants in Japan seeking new diners and online bookings

    Listing gives an online booking page that runs around the clock and search visibility, with Recruit Points to encourage bookings.

  • Small independent restaurants

    Published case studies cover venues from 16 to 77 seats, and the vendor says services can be added one at a time.

What it does

  • Restaurant listing and store page

    Store page on the site with photos and menu, built with staff support.

  • 24-hour online reservations

    Bookings are accepted automatically at any hour, reducing phone handling.

  • Restaurant Board reservation ledger

    Free ledger app that imports online bookings, takes phone bookings by tap, shows table layout and manages guest data.

  • Recruit Points for diners

    Diners earn Recruit Points on bookings; points can be exchanged for Ponta, d and Amazon points.

  • Last-minute seat hold

    New feature that lets nearby diners see and hold currently available seats on a map.

  • Message delivery

    Automatic messages to guests, such as on birthdays, using booking data; billed separately.

  • Business support pack: website and ads

    Template-based shop website (about 150 templates, multilingual) and automatic search ads.

  • Guest data and analytics

    Guest information is recorded automatically per booking; daily and monthly reservation counts and visit trends are compiled.

  • Air Order mobile ordering

    Guests order from their phone, with staff handheld ordering and kitchen ordering display.

  • Payments and POS link

    Order data flows to the register and the vendor cites low payment fees; sold as Air Register and Air Pay.

Pricing

Pricing model
Quote only

The listing application page publishes no fees and asks restaurants to enquire or request materials. It says the Restaurant Board reservation app is free and that message delivery and the business support pack are charged separately.

How it compares

Compared with the 15 products in Restaurant Discovery & Listing Management (business-facing) that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 8 integrations. The median in this category is 3.
  • Lists Web only. Among the 15 products in this category that state their platforms, 8 list an iOS app and 9 list an Android app.
  • The category's 10 most-named integration partners are Toast, Access Collins, Acteol, Airシフト, Airペイ, Airメイト, Airレジ, Airレジ オーダー, Alipay, NCR Aloha. Of these, this product's listing names Airシフト, Airペイ, Airメイト, Airレジ, Airレジ オーダー.

Works with

Loyalty
Pontaポイントdポイント
Other
Airメイト
Payments
Airペイ
Point of sale
AirレジAirレジ オーダー
Reservations
レストランボード
Scheduling
Airシフト

Air series tools are Recruit's own products sold alongside; what Airメイト does is not stated on the vendor's site.

Where and how it runs

Available in
Japan
Languages
Japanese
Platforms
Web
Apps
レストランボード: Free reservation ledger app for restaurants

Restaurants are listed by Japanese prefecture and the operator is based in Tokyo.

The company

Company
Recruit Co., Ltd. (株式会社リクルート)
Founded
2012 (Recruit Co., Ltd.)
Headquarters
Tokyo, Japan
Team size
12,709 for Recruit Co., Ltd. (2026-04-01)
Customers named by the vendor
旬菜魚匠 まんぜん, 天ぷらとワイン ぶどうの花, 鶏ットリア, 厚切り牛タン食べ放題 朧まつ 塚本店, ビストロ バガブー, 南柏 旬の鮮魚と四季の地酒 すしの磯一, だんまや水産 須賀川店

Security and support

Support
Onboarding support to build the store page and set up bookings, and a year-round phone help desk (09:30 to 23:00).

Listing details

Vendor
Recruit
Built for
Restaurants, Cafés, Bars
Focus
Food-specific
Status
Active
Website
hotpepper.jp

Alternatives to Hot Pepper Gourmet

See all 31 in Restaurant Discovery & Listing Management (business-facing)

  • Gurunavi

    Gurunavi is a Japanese restaurant search and reservation site, branded Rakuten Gurunavi on its business pages.

    Runs on Web, iOS and Android, against Web for Hot Pepper Gourmet.

  • Tabelog

    Tabelog is a Japanese restaurant guide and reservation site run by Kakaku.com, Inc.

    Names 3 integrations, against 8 for Hot Pepper Gourmet.

  • OpenRice

    OpenRice is a restaurant discovery and review platform in Hong Kong and other Asian cities.

    Runs on Web, iOS and Android, against Web for Hot Pepper Gourmet.

  • Retty

    Retty is a Japanese restaurant discovery and booking site built around real-name recommendations.

    Runs on Web, iOS and Android, against Web for Hot Pepper Gourmet.

Compare Hot Pepper Gourmet

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Listing fees, booking fees and plan prices
  • Contract term
  • Airメイト function (named in case studies only)
  • Which POS systems other than Air Register connect
  • Security certifications
  • App store listing for the Restaurant Board app

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Consumer site homehttps://www.hotpepper.jp
  2. Listing application pagehttps://www.hotpepper.jp/keisai/
  3. Service overviewhttps://www.hotpepper.jp/keisai/services/
  4. Case studieshttps://www.hotpepper.jp/keisai/case/
  5. Operator company profilehttps://www.recruit.co.jp/company/profile/