Hot Pepper Gourmet vs Wongnai

Hot Pepper Gourmet (ホットペッパーグルメ) is a Japanese restaurant search and booking site run by Recruit. Wongnai is a Thai restaurant review and discovery platform. Both are listed under Restaurant Discovery & Listing Management (business-facing). They differ in audience, platforms and countries covered.

Key differences

  • audience

    Audience differs between the profiles. Listed by one product alone: Hot Pepper Gourmet: Restaurants in Japan seeking new diners and online bookings; Wongnai: Restaurants and cafes in Thailand.

  • platforms

    Platform support differs. Hot Pepper Gourmet: Web; Wongnai: Web, iOS, Android.

  • countries covered

    Hot Pepper Gourmet names 1 country and Wongnai names 1 country. No country appears in every list.

  • integrations

    On integrations, Hot Pepper Gourmet names 8 integrations and Wongnai names 1 integration. No partner appears in every list.

  • company background

    Founding years: Hot Pepper Gourmet, 2012; Wongnai, 2010. By headquarters, Hot Pepper Gourmet (Tokyo, Japan) and Wongnai (Bangkok, Thailand). Hot Pepper Gourmet names 株式会社リクルートホールディングス (Recruit Holdings) as its parent company and Wongnai names Merged with LINE MAN in 2020 under the name LINE MAN Wongnai.

Side by side

Hot Pepper Gourmet vs Wongnai: side-by-side comparison from published vendor information
FieldHot Pepper GourmetWongnai
What it isHot Pepper Gourmet (ホットペッパーグルメ) is a Japanese restaurant search and booking site run by Recruit.Wongnai is a Thai restaurant review and discovery platform.
Best forRestaurants in Japan seeking new diners and online bookings; Small independent restaurantsRestaurants and cafes in Thailand; Shops that want to advertise to Thai diners
Pricing modelQuote onlyFree listing, paid advertising (quote)
Starting priceNot publishedNot published
Free planNot publishedYes
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWebWeb, iOS, Android
CountriesJapanThailand
LanguagesJapaneseEnglish, Thai
Number of integrations81
CertificationsNot publishedNot published
Security practicesNot publishedNot published
Founded20122010
HeadquartersTokyo, JapanBangkok, Thailand
Owner株式会社リクルートホールディングス (Recruit Holdings)Merged with LINE MAN in 2020 under the name LINE MAN Wongnai
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Hot Pepper Gourmet

  • Airシフト
  • Airペイ
  • Airメイト
  • Airレジ
  • Airレジ オーダー
  • dポイント
  • Pontaポイント
  • レストランボード

Named only by Wongnai

  • LINE MAN

Which to choose

Hot Pepper Gourmet

Choose Hot Pepper Gourmet if you are in one of these groups: Restaurants in Japan seeking new diners and online bookings; Small independent restaurants.

Wongnai

Choose Wongnai if your business matches one of the audiences it is listed for: Restaurants and cafes in Thailand; Shops that want to advertise to Thai diners.

Weaker fit: Businesses outside Thailand. The site and business tools are in Thai and the consumer platform is described as a Thai platform.

What we could not confirm

Hot Pepper Gourmet

  • Listing fees, booking fees and plan prices
  • Contract term
  • Airメイト function (named in case studies only)
  • Which POS systems other than Air Register connect
  • Security certifications
  • App store listing for the Restaurant Board app

Wongnai

  • Advertising prices
  • Employee count
  • Security certifications
  • Whether the Wongnai Merchant App is on iOS and Android
  • Current LINE MAN commission rates (the fee shown is from an older promotion page)

Go further

Hot Pepper Gourmet profileWongnai profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Hot Pepper Gourmet, reviewed 29 September 2026

  1. Consumer site homehttps://www.hotpepper.jp
  2. Listing application pagehttps://www.hotpepper.jp/keisai/
  3. Service overviewhttps://www.hotpepper.jp/keisai/services/
  4. Case studieshttps://www.hotpepper.jp/keisai/case/
  5. Operator company profilehttps://www.recruit.co.jp/company/profile/

Wongnai, reviewed 29 September 2026

  1. Homepage, app linkshttps://www.wongnai.com
  2. Company history, funding, founders, scalehttps://www.wongnai.com/about
  3. Wongnai for Business navigationhttps://www.wongnai.com/business
  4. Free listing and advertisinghttps://business.wongnai.com/
  5. LINE MAN delivery via Merchant Apphttps://business.wongnai.com/restaurant-management-system/
  6. Owner marketing articleshttps://www.wongnai.com/business-owners
  7. Wongnai POS features, hardware and priceshttps://www.wongnai.com/pos
  8. Registered address, tax ID, contactshttps://www.wongnai.com/contact
  9. News and LINE MAN contexthttps://www.wongnai.com/newsroom