Wongnai

• Restaurants and cafes in Thailand

  The platform says it holds the largest restaurant database in Thailand (over 900,000 restaurants), so a claimed listing puts the shop in front of local diners.

• Shops that want to advertise to Thai diners

  Paid ads promote a shop on the Wongnai website and app; the vendor's ad page quotes reach in the millions of monthly users.

Less suited to: Businesses outside Thailand. The site and business tools are in Thai and the consumer platform is described as a Thai platform.

• Free business listing

  Owners can open (claim) their shop on Wongnai at no cost.

• Self-service shop information updates

  Owners can edit their own shop details on the listing.

• Replies to customer reviews

  Owners can respond to customer comments on the listing straight away.

• Paid advertising on Wongnai

  Sponsored placement that recommends the shop across the Wongnai website and app, plus promotion on Wongnai social media accounts.

• Storefront materials and seminars

  Listed owners receive Wongnai storefront materials and can join Wongnai seminars.

• Marketing and advertising articles

  A business-owners section publishes marketing tips, case studies and Wongnai POS articles for restaurants, spas and salons.

• LINE MAN delivery ordering

  Shops register in the Wongnai Merchant App to receive delivery orders from LINE MAN and edit menus and promotions.

• Wongnai POS

  A restaurant management and point-of-sale system sold alongside the listing; it takes LINE MAN orders into the POS and supports QR ordering, table reservations, loyalty points and an AI assistant.

Pricing model

Free listing, paid advertising (quote)

Free plan

Yes

Opening a shop on Wongnai is free, per the vendor's advertising page. Advertising prices are not published. The separate Wongnai POS product lists software from 1,090 THB per month (Quick Service, billed 13,080 THB per year) and 1,790 THB per month (Full Service), which is not treated as the price of the listing service. LINE MAN delivery is charged as a percentage of orders (a 9% GP fee for the first 30 days then 30%, on an older promotion page).

Compared with the 15 products in Restaurant Discovery & Listing Management (business-facing) that have a profile on this site. These figures describe the category. They are not a recommendation.

• Names 1 integration. The median in this category is 3.
• Has a free plan. All 6 products in this category that say whether they have a free plan do.
• One of 8 products in this category with an iOS app. One of 9 products in this category with an Android app. 15 products in this category state their platforms.

Delivery

LINE MAN

Only LINE MAN delivery is named for the listing and merchant app. The POS page also names LINE Pay payment terminals and Google reservations, but those belong to Wongnai POS.

Available in

Thailand

Languages

Thai, English

Platforms

Web, iOS, Android

Apps

Wongnai: Consumer app for restaurant reviews and search. Wongnai Merchant App: Shop registration and LINE MAN delivery orders. Wongnai POS Manager: Sales tracking for Wongnai POS

Hardware

Not needed for the listing. Wongnai POS is sold with its own iPad, Android dual-screen and single-screen terminals and LINE Pay payment devices.

The site describes a Thai platform; the vendor lists no other countries.

Company

Wongnai Media Co., Ltd. (Thai: บริษัท วงใน มีเดีย จำกัด)

Registration

Tax ID 0105553084147

Founded

2010

Headquarters

Bangkok, Thailand

Founders

ยอด ชินสุภัคกุล, ภัทราวุธ ซื่อสัตยาศิลป์, ศุภฤทธิ์ กฤตยาเกียรณ์, วรวีร์ สัตยวินิจ, เอกลักษณ์ วิริยะโกวิทยา

Funding

• Investment for LINE MAN and Wongnai, $110M, July 2020 (BRV Capital Management)
• Series B (LINE MAN Wongnai), $265M, September 2022 (GIC, LINE Corporation, BRV Capital Management, Bualuang Ventures, Taiwan Mobile)

Customers named by the vendor

Tenjo Sushi & Yakiniku Premium Buffet, Pan Cafe Dessert Life Cafe

Support

Wongnai POS after-sales support runs 24 hours a day by phone. Business enquiries go through a LINE account and email listed on the contact page.

Built for

Restaurants, Cafés, Bars

Focus

Food-specific

Status

Active

Website

wongnai.com

• OpenRice

  OpenRice is a restaurant discovery and review platform in Hong Kong and other Asian cities.

  Listed as best for: Restaurants in Hong Kong and nearby Asian markets; Restaurants that want bookings from a diner audience.

• Yelp for Business

  Yelp for Business is the owner-facing side of Yelp.

  Names 14 integrations, against 1 for Wongnai.

• Hot Pepper Gourmet

  Hot Pepper Gourmet (ホットペッパーグルメ) is a Japanese restaurant search and booking site run by Recruit.

  Runs on Web, against Web, iOS and Android for Wongnai.

• Fave

  Fave is a Malaysia and Singapore consumer app for deals, cashless payment and cashback, with a merchant side sold as FaveBiz.

  Names 6 integrations, against 1 for Wongnai.

Side-by-side tables built from the same profile data.

• Wongnai vs EatClub
• Wongnai vs Gurunavi
• Wongnai vs Hot Pepper Gourmet
• Wongnai vs Fave
• Wongnai vs OpenRice
• Wongnai vs Yelp for Business
• Wongnai vs OpenRice vs Yelp for Business
• Wongnai vs Hot Pepper Gourmet vs OpenRice vs Yelp for Business

These points were not confirmed when this page was written.

• Advertising prices
• Employee count
• Security certifications
• Whether the Wongnai Merchant App is on iOS and Android
• Current LINE MAN commission rates (the fee shown is from an older promotion page)

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

1. Homepage, app linkshttps://www.wongnai.com
2. Company history, funding, founders, scalehttps://www.wongnai.com/about
3. Wongnai for Business navigationhttps://www.wongnai.com/business
4. Free listing and advertisinghttps://business.wongnai.com/
5. LINE MAN delivery via Merchant Apphttps://business.wongnai.com/restaurant-management-system/
6. Owner marketing articleshttps://www.wongnai.com/business-owners
7. Wongnai POS features, hardware and priceshttps://www.wongnai.com/pos
8. Registered address, tax ID, contactshttps://www.wongnai.com/contact
9. News and LINE MAN contexthttps://www.wongnai.com/newsroom