Glovo vs Glovo Partners vs Wolt Merchant
Glovo is a Spanish on-demand delivery marketplace where restaurants, shops and pharmacies list products for consumers and get orders delivered by Glovo couriers. Glovo Partners is the business side of the Glovo delivery marketplace. Wolt Merchant is the restaurant and store side of the Wolt delivery marketplace. All three are listed under Delivery Marketplace. They differ in audience, platforms and countries covered.
Key differences
audience
Audience differs between the profiles. Listed by one product alone: Glovo: Restaurants that want delivery without their own couriers; Glovo Partners: Independent restaurants wanting marketplace orders; Wolt Merchant: Restaurants that want extra delivery and pickup orders.
platforms
They do not run on the same platforms. Glovo: Web; Glovo Partners: Web, Android; Wolt Merchant: Web.
countries covered
Country coverage differs. Glovo names 21 countries, Glovo Partners names 21 countries and Wolt Merchant names 32 countries. 7 countries appear in every list.
company background
Glovo is based in Barcelona, Spain, Glovo Partners in Spain and Wolt Merchant in Helsinki, Finland.
Side by side
| Field | Glovo | Glovo Partners | Wolt Merchant |
|---|---|---|---|
| What it is | Glovo is a Spanish on-demand delivery marketplace where restaurants, shops and pharmacies list products for consumers and get orders delivered by Glovo couriers. | Glovo Partners is the business side of the Glovo delivery marketplace. | Wolt Merchant is the restaurant and store side of the Wolt delivery marketplace. |
| Best for | Restaurants that want delivery without their own couriers; Small local restaurants looking for visibility; Restaurant brands entering new markets | Independent restaurants wanting marketplace orders; Restaurants with their own delivery drivers; Venues serving several delivery apps | Restaurants that want extra delivery and pickup orders; Restaurants and shops that already deliver themselves; Retailers, grocers and other local stores |
| Pricing model | Percentage of sales | Percentage of sales | Percentage of sales |
| Starting price | Not published | Not published | Not published |
| Free plan | Not published | Not published | Not published |
| Free trial | Not published | Not published | Not published |
| Contract | Not published | Not published | Not published |
| Platforms | Web | Web, Android | Web |
| Countries | Armenia, Bulgaria, Cote d'Ivoire, Croatia, Georgia, Italy and 15 more | Armenia, Bulgaria, Croatia, Côte d'Ivoire, Georgia, Italy and 15 more | Albania, Austria, Azerbaijan, Bulgaria, Croatia, Cyprus and 26 more |
| Languages | Not published | Not published | Not published |
| Number of integrations | 1 | Not published | Not published |
| Certifications | Not published | Not published | GDPR |
| Security practices | Not published | Not published | Not published |
| Founded | 2015 | Not published | 2014 |
| Headquarters | Barcelona, Spain | Spain | Helsinki, Finland |
| Owner | Delivery Hero (the company says it joined forces with Delivery Hero in 2022; ownership terms not stated on the page) | Not published | DoorDash (joined in 2022) |
| Last reviewed | 29 September 2026 | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by Glovo
- finmid
Named only by Glovo Partners
Glovo Partners does not name any integrations in the material we reviewed.
Named only by Wolt Merchant
Wolt Merchant does not name any integrations in the material we reviewed.
Which to choose
Glovo
Choose Glovo if your business matches one of the audiences it is listed for: Restaurants that want delivery without their own couriers; Small local restaurants looking for visibility; Restaurant brands entering new markets.
Glovo Partners
Choose Glovo Partners if you are in one of these groups: Independent restaurants wanting marketplace orders; Restaurants with their own delivery drivers; Venues serving several delivery apps.
Wolt Merchant
Choose Wolt Merchant if you fit its listed audience: Restaurants that want extra delivery and pickup orders; Restaurants and shops that already deliver themselves; Retailers, grocers and other local stores.
Less suited to: Businesses outside the countries Wolt operates in, which are listed on its merchant site and are mostly in Europe plus Israel, Japan, Georgia, Azerbaijan, Kazakhstan and Uzbekistan.
What we could not confirm
Glovo
- Commission rates and any fees for restaurants
- Contract terms
- POS and menu-management integrations
- Merchant app names and store listings
- Exact ownership relationship with Delivery Hero
- Series B investors
Glovo Partners
- Named POS or other integrations
- Pricing in countries other than Kenya (fees said to vary by city); no subscription price
- Legal entity, founding year, parent company and funding
- Contract term
- Security certifications
- Languages of the partner tools
Wolt Merchant
- The commission percentage and any platform fee
- Names of POS and middleware integration partners (shown as images)
- Whether the Merchant App is on iOS and Android, and hardware specifics
- Contract term and notice period
- Employee count and funding rounds
Go further
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
Glovo, reviewed 29 September 2026
- Consumer homepage: countries, listed brandshttps://glovoapp.com/en/
- Corporate figureshttps://about.glovoapp.com/
- Services for businesseshttps://about.glovoapp.com/how-we-ride/businesses/
- Business modelhttps://about.glovoapp.com/our-business-model/
- Brand Adshttps://about.glovoapp.com/glovo-brands-ads/
- Financing partnershiphttps://about.glovoapp.com/press/glovo-and-finmid-partner-to-offer-instant-lending/
- Company history, founders, Delivery Herohttps://about.glovoapp.com/this-is-glovo/
- Partner Ads case studyhttps://about.glovoapp.com/stories/from-3-to-37-locations-healthy-poke-grows-revenue-by-146-powered-with-glovo-ads/
Glovo Partners, reviewed 29 September 2026
- Partner site home and country listhttps://sell.glovoapp.com/
- Partner login portalhttps://partners.glovoapp.com
- Pricinghttps://sell.glovoapp.com/ke/en/services/pricing/
- Delivery producthttps://sell.glovoapp.com/ke/en/services/delivery-with-glovo/
- Self-deliveryhttps://sell.glovoapp.com/ke/en/services/self-delivery/
- Manager Portal and Orders apphttps://sell.glovoapp.com/ke/en/services/manage-your-store/
- Promotionshttps://sell.glovoapp.com/ke/en/services/promotions/
- Adshttps://sell.glovoapp.com/ke/en/services/ads/
- Menu toolhttps://sell.glovoapp.com/ke/en/services/menu-optimisation/
- Help, tablet and app requirementshttps://sell.glovoapp.com/ke/en/help-faqs/
- Corporate facts: Spanish company, countries, employeeshttps://about.glovoapp.com/
Wolt Merchant, reviewed 29 September 2026
- Consumer homepage: merchant pitchhttps://wolt.com
- Merchant site, country listhttps://merchant.wolt.com
- Sign-up page: how it works, commission FAQ, payoutshttps://merchant.wolt.com/en/fin
- Wolt app listing producthttps://merchant.wolt.com/en/fin/product/wolt-app
- Restaurant pagehttps://merchant.wolt.com/en/fin/business/restaurants
- POS integrations and APIhttps://merchant.wolt.com/en/fin/solution/integrations
- Analytics and portalhttps://merchant.wolt.com/en/fin/solution/analytics
- Wolt Drivehttps://merchant.wolt.com/en/fin/wolt-drive
- Storefronthttps://merchant.wolt.com/en/fin/product/storefront
- Wolt Adshttps://merchant.wolt.com/en/fin/wolt-ads
- Wolt Capital and self-deliveryhttps://merchant.wolt.com/en/fin/solution/capital
- Company history, HQ, DoorDashhttps://explore.wolt.com/en/fin/about
- Security and privacyhttps://explore.wolt.com/en/fin/security